LinkedIn

Selected for Exclusive EmergIn Future Leaders Program for FY25
Delivered $11M revenue in FY24 (110% to quota) driving 31% YoY Growth from the Saas and Retail verticals including Apple, Cognism, Arrow Electronics, Ingram Micro, Dyson
Trained Peer to Peer Coach and part of the EMEAL Peer To Peer Coaching Leadership team broadening the programme from 20 to over 100 trained coaches and coaching pairings

Lead Enterprise Account Director

Achieved Presidents Club in FY21
Fin Serv Vertical expertise developed managing JP Morgan EMEA, ACCA, Franklin Templeton, PIMCO

Senior Enterprise Account Director

Enterprise Account Director

 Freelance Marketing Consultancy Service

Helping businesses achieve their goals by applying 14 years of agency, brand and start up experience through planning and implementing integrated marketing campaigns.

Assisting companies with Strategy Development, Digital Marketing, Direct & Direct Response Marketing, CRM, App Engagement, Content Strategy and Project Management.

I am passionate about working with Agencies and Marketing Teams to deliver contextual, customer-centric marketing communications campaigns that provide measurable, commercial results cross platform.

Freelance Marketing Consultant

Because Creative Experiences Ireland

Fusing Insight, Ideas and Innovation in order to make the extraordinary happen.

I helped make extraordinary happen for Heineken, Coca Cola, 53 Degrees North, Hubspot & Dyson

At Because, an independent, award-winning creative experiences and brand activation agency with a unique, channel-neutral approach, we combine insights that unlock global campaigns, behaviour-changing ideas and cutting-edge technologies.

Account Director

Psytech Digital

Tasked with increasing customer retention, ASPU and MQL’s, I successfully identified and developed a content marketing led strategy and working internally to implement cross channel to increase customer retention by 15%, ASPU by 10% and MQL’s by 20%.
●	Increased MQL % by the creation and implementation of a multi-faceted lead generation strategy across Digital Channels (Facebook and Adwords) & ATL (TV & Radio).
●	The content strategy that was devised to drive acquisition, conversion and retention allowed the business broaden relevancy to find a wider net of potential customers
●	Achieved customer retention success through the development of a simple but effective loyalty program.
●	Improved my management skills when tasked with responsibility over SEO, Social Media, managing customer service and staff management teams

Marketing Manager

Three Ireland (formerly Telefónica O2 Ireland)

Successfully achieved increased customer retention through direct customer channels by leveraging the key brand assets, tone of voice and strategic multi-channel approach. 
●	Delivered the hugely successful O2 to Three Rebrand Preparation and Reassurance Communications campaign – from strategy development, campaign creation through to execution and reporting. 
o	Developed a communications strategy that leveraged key rebrand research and was executed in a multi-segmented 3-step contact strategy that delivered awareness, credibility and reassurance. Recognised as a key driver for the successful rebrand.
●	Successfully relaunched O2 Prepay Propositions in 2013 – O2 Freedom 
o	Led to increased retention (+21% YOY) resulting in increased revenues and ARPU. 
o	Increased BTL brand equity scores to 76% and value scores to 65 (+4pts YOY) as a result of the campaign.
o	Recognition of program success when shortlisted for Direct Marketing category of AIM Awards 2014 and winner of 2 Gold’s at An Post Smart Marketing Awards 2014.

Brand Direct Marketing Principle

O2 Ireland

Developed this brand new position within the CRM department, leveraging key data, customer insights and B2B teams to deliver enhanced marketing and sales messages across the range of business customers from SoHo to Enterprise.

●	Increased efficiency of lead management through the successful implementation of a multi-channel CRM Strategy
●	Developed knowledge and experience that allowed for the retention and upsell of Telco and SaaS services 
●	Integrated digital and offline toolkit to sales teams processes through key relationship building, proving success through test and learn and cross functional review and development
●	Developed and participated in all B2B strategy planning activity following the Blueprint Process

B2B Campaign Manager

Target McConnells

Led a team of 5 to deliver best-in-class direct, digital and relationship marketing campaigns for key blue-chip clients. Operated as a strategic partner to local and global brand teams, providing insight on latest trends, delivering innovative, one of a kind customer experiences across Direct Mail, Email and Experiential platforms.

Client List – Diageo (Guinness, Carlsberg, Smirnoff, Budweiser), CPW, Lexus

•	Responsible for the strategic relationship building process with key clients through provision of strategic input, campaign creation and implementation 
•	Worked side by side with the Diageo Brand and Customer Marketing teams, developing & delivering campaign strategy and project plans across the portfolio of brands. 
•	Operated as part of the RMG Target Pitch Team providing both strategic and implementation insights to the process of pitching for new business.

Key Achievements:
•	Successful activation of Guinness Arthurs Day Trade events from 2009 to 2011
•	Ongoing strategic development and implementation of Award-winning Guinness Relationship Marketing (Loyalty) Programme 2007 - 2011
•	Planning and delivery of Lexus LS 200h customer launch via intimate dealer events nationally.

Staffing.com.au

Managing the operations of a number of experiential marketing programs as well as managing a section of the recruitment element for the greater Sydney area. 

Main Clients - Samsung, Smirnoff, Credit Union Australia, Nationwide Newspapers, Telstra

- Recruitment, training and coaching of all new promotional staff
- Client Management
- Successful delivery of promotional activity and reporting 
- Participated in business planning with company directors 
- Delivered training in staff management and training techniques

Operations Manager

Pareto 3D

Responsible for staff, training, coordination and performance across the portfolio clients.  

Client List: Coca-Cola, Danone, Nokia, Volvic, Beamish & Crawford 

- Responsible for Client & Staff Management 

- Led national execution of all Beamish, Fosters, Miller & Kronenburg on trade activations.  

- Successfully delivered national Tag Rugby Sponsorship activation for Volvic 

- Oversaw the activation of multiple on street and shopper led brand campaigns

Field Operations Manager

Scott & O'Shea - CCTV Distributor

Conducting all B2B marketing activity for company. Creation & activation of all marketing plans, service sourcing, customer and supplier liaising. Website development and CMS management, Trade show activation and Direct Marketing activity.

Marketing Assistant

With over 20 years of sales and marketing experience across various industries, I am a seasoned professional who helps marketers achieve their goals on LinkedIn. As the Lead Enterprise Account Director for Marketing Solutions at LinkedIn, I manage a portfolio of strategic accounts and deliver exceptional service and results for our clients.

My core competencies include sales, digital media, account based marketing, digital marketing, Brand Advertising, global marketing strategy development, Digital Media advertising strategy, ROI Measurement

I have a proven track record of winning and retaining business, increasing revenue and market share, and creating long-term relationships with key decision makers to drive collaborative growth. I am also passionate about staying on top of the latest trends and innovations in the marketing industry, and sharing my insights and best practices with my clients and colleagues. My mission is to help marketers leverage the power and potential of LinkedIn to reach, engage, and convert their target audiences.

Taplio

Andrew Boland's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Andrew Boland's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Andrew Boland's Linkedin Analytics