Andrew Carlson's Linkedin Analytics

I self-fund new marketing initiatives and customer growth by saving companies money through a repeatable process that is focused on identifying under-utilized and under-performing platforms, partners and media. Marketing and digital P&L owner with private equity, public and privately-held company experience working across brands, business models and geographies to deliver tangible results. Excel at building and leading global, cross-functional teams through fast-paced, strategic change initiatives while focused on improving overall profitability. Experienced P&L owner driving both customer and revenue growth. Experience in industrial distribution, manufacturing, electronics, construction, medical, electrical, food processing, packaging, retail and CPG. Specialties: Direct marketing, digital marketing, A/B Testing, B2B ecommerce, subscriptions and subscription commerce, customer segmentation, strategic pricing and price optimization, financial modeling and forecasting, annual budgets and operating plans , talent development, off-shoring and management of off-shore staff, discounted cash flow analysis, financial due diligence and acquisition evaluation, strategy development and execution, sales and marketing effectiveness and acquisition integration