HEI Schools

This role involves hands-on work in performance marketing, digital marketing strategy, and execution.

Key responsibilities include but not limited to:
- Strategic Planning: Develop and implement a comprehensive global digital and performance marketing strategy that aligns with HEI Schools' growth objectives.
- Go-to-market strategy: Collaborate regularly with the regional sales team to execute integrated digital marketing campaigns aimed at increasing brand awareness, generating leads, and driving sales in new markets.
- Demand Generation: Efficiently generate demand and drive qualified leads for HEI Schools through targeted digital campaigns.
- Campaign Management: Implement, monitor, and optimize digital marketing campaigns using data-driven insights, analytics, and A/B testing to maximize return on investment.
- Budget Management: Manage digital marketing budgets across all platforms and regions, ensuring efficient allocation and spend for optimal results.
- Performance Reporting: Provide detailed reports and actionable insights to senior management, demonstrating campaign effectiveness and identifying areas for improvement

Digital Marketing Manager

My main responsibilities in the position ⭐️
- Digital marketing campaigns
- Google ads and Google analytics
- Hubspot data management, Nurturing workflows, lead generation optimization and analysis
- Social media management (Facebook, Instagram, Linkedin)
- Website maintenance and improvements
- SEO related activities (existing and possible new content)
- Production of seasonal newsletters and other email marketing campaigns

Digital Marketing Specialist

EAS Project Oy

EAS provides taxation & customs automation for eCommerce businesses all around the world. It's a startup! As everyone knows, many marketers like me have to wear many hats but thanks to that, I've learned and grown a lot in this position. Here is the drilldown of what I do for EAS: 

💡Digital Marketing
-SEO: Leading the project with planning, brainstorming, executing, analyzing & reporting Google's results and ranking (a lot of things if you've been there)
-Social media marketing: brainstorming, planning, and executing our social strategy 
-Content marketing: Brainstorming and supporting my colleagues to create blogs and website content
-Email marketing: Brainstorming and supporting my colleagues to create cold, follow-up & retargeting emails

👨🏻‍💻Graphic & Web Design 
-Visual marketing: in charge of creating & designing all marketing materials (for our online & offline presence)
-Web Design: utilize WordPress to create land pages and customize marketing content for different campaigns. In charge of the development and creation of the whole EAS website.

Marketing and communication designer 

Bachelor Thesis

Marketing and communication designer trainee

Dash Design

I was proud to help organize such a fast-growing, forward-thinking & future-shaping Hackathon as Dash 2022 in Helsinki.

Dash provides design thinking focused hackathon for everyone to solve large scale challenges from different organizations in Finland. The challenges stem from real organizational & macroeconomic issues that every firm have faced todays. 

We had more than 200+ participants, 10+ mentors, 70+ volunteers and 6 well-established partners participated.

Marketing Volunteer

Antidote Marketing team

Customer Experience & Branding consultant

Jungle Juice Bar 

In the Experience Designer education I had in Haaga-Helia, we got a great opportunity to work with Jungle Juice Bar, a successful beverage chain in Finland. Our team's main mission was to find out and solve the company challenges and give out lists of possible solutions regarding customer service & experience, branding, digital & in-store marketing. Here are what we have done: 
-Customers' research (insights, customers' journey and personas)
-Problem identification (channels, pricing, marketing, customer's perception)
-Solution ideating (possible pain reliever, value creators)
-Prototype & test (new product/service proposals, customers' researching)
In the end, we were happy with the results we'd presented. Even though we couldn't go forward with these ideas given, we had built a strong foundation of solutions for JJB to use and apply in the future.

Customer Experience Designer

Singa

In this project, we had a great opportunity to work with Singa, a fast thriving Finnish tech company that provides unique karaoke solution for business establishment such as bars, pub & clubs. I was assigned to the UK market with another team member. Our main responsibilities are prospecting and approaching potential B2B customers across England. Even though the time was period, we have learned a lot of sales techniques, customer's insights, CRM and teamwork.

B2B Sales Assistant

Thanks for visiting my profile! 
I am a motivated Digital Marketer with over 3 years of experience in helping companies grow by managing their digital marketing strategies from planning to execution. With a proven track record of delivering results from various digital marketing campaigns, I possess a deep understanding of SEO, SEM, PPC, Demand Generation, Automation, and Analytics. 🤓

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