Andrew Charles Ford's Linkedin Analytics

Experienced Chief Marketing Officer & Chief Product Officer Cross-functional business leadership: marketing; business development; sales; account management, customer success; product marketing; product management; software development; business / financial / budget planning; HR / people strategy; Operations. Chair, fund-raising, and board experience Accountability for revenues from $1m to $650m, with quantified achieved growth of: $10m to $50m; >400% ARR SaaS growth; EBITDA growth (>20%). Focus on building Customer Success for improved churn reduction to <10%, and increased monetistion by >20%. Building and leading new cross-functional teams to become recognised high-performing centres of excellence. Driving SaaS & AI for business marketing and operational excellence, and building product roadmaps and value propositions for customer sectors and markets. Proven SaaS growth, performance, transformation and turn-around success in: Venture Capital start-up / scale-up growth (Veremark, Cyance, Optunli); Private-Equity (GoReport, Aventus, RedBox); SPAC public listing on the NASDAQ (Wejo); large tech listed businesses (PB / Precisely, Symantec) businesses (case studies available on request) Available for CMO / CEO / CRO / CCO / CPO / leadership, executive, interim, fractional, coaching, NED, for transformation / turnaround consulting, and international business development & growth initiatives. Business & Marketing strengths: Business Planning, Financial Budgets & Fund-raising Product marketing strategy for SaaS product development roadmaps Digitally-focused strategist, with strength in developing go-to-market tactical plans and stories designed around the customer, covering: Market-based research and insights Performance demand generation & ABM via inbound and outbound channels Developing talent and creating inclusive cultures Revenue & margin forecasts, analysis and management Brand design, messaging & positioning PR / AR / IR Vertical sector / market propositions & messaging Affinity with people and cultures around the world, having lived and done business in international country markets, across Europe, USA, Americas, Asia, Middle East and Africa. English mother tongue, and speak fluent French, German and intermediate Spanish. Business work case studies available on request. I am a LION, open business networker and do not IDK.