Andrew Hahn

Fractional CRO

Accelerated Revenue Consulting

Creating Recurring Revenue Machines in B2B SaaS. Taking Good to Great in a thoughtful, impactful, and accelerated motion

📋 Client List 📋 
🧠 Savor Lining: Fractional CRO & GM (Health & Wellness)
💻 Erudit.ai: Interim CRO & Advisor (HR & AI)
🤖 Syft Data: Revenue & GTM Advisor (Data)
✈ Stealth: (B2B Revenue Frameworks)

CRO & Founder

NINJIO Cybersecurity Awareness Training

Exit: Increased YoY net ARR by 80%, yet fell short of Private Equity goals set prior to my employment (CEO reference)

About: NINJIO is a Security Awareness Company that educates employees of organizations how to become more secure by using short "micro-learning"​ animated and engaging security stories that are based on or inspired by real companies who have suffered actual significant security breaches. 

Revenue Accomplishments: 
- Delivered the nine best revenue months in the company's seven-year history
- Grew YoY MRR by 80% 
- Increased SMB revenue by 141%
- Improved MM win-rate over 30%
- Expanded multi-year agreements by 216%
- Added 462 net new clients to our portfolio
- Created accelerated growth via: GTM playbook, sales process and deck, lead cultivation strategy, upskill & up talent, pricing models, Gong, battlecards & adoption of HubSpot

Team: (26)
- Sales: 13
- SDRs: 6
- CS: 4
- Direct ICs: 3

Chief Sales Officer

FormAssembly

Exit: Increased YoY net ARR by 84%, lack of alignment on growth planning to 50M (CEO reference)

About: FormAssembly is an enterprise form platform built to help teams streamline complex processes and drive quality form conversions. 

Revenue Accomplishments: (2X Annual Revenue)
- 83.9% increase in Net New ARR
- 106.7% increase in Net New Bookings
- 43% increase in Total ARR
- Every monthly ARR goal exceeded with an average of 15% over performance 

Team: (39)
- Sales & SDR: 19
- Marketing: 13
- Partner: 5
- Direct ICs: 2

Chief Revenue Officer

DASH Run Studio

Exit: After a successful first year of business, secured an early exit and sold the company in December 2019

About: DASH provides exclusive data-driven, high intensity interval treadmill classes for performance-driven athletes of all levels. 

Top Accomplishments: Andrew raised over 1M of seed funding from LA Tech executives to create the business in 2018. As Founder & CEO, DASH opened it's first location in February of 2019 and quickly became the highest rated fitness studio in Los Angeles.

Founder & Advisor (Post Sale)

Founder & CEO (Sold)

Exit: Secured funding for my own company (DASH Run Studio, above) in Q4 2018 and transitioned my department accordingly

Top Accomplishments: Closed Watson AI partnerships with Greenhouse, PageUp, & Kronos in Q3 2018 and was awarded employee of the quarter for IBM Watson.

Watson Talent, Sr. Director Global Strategic Alliances

FUEL CYCLE

Exit: Recruited to build IBM Watson Alliances

About: We help companies engage with customers so they can make better decisions and grow revenue. Our SaaS community platform empowers the world's leading brands to engage with current and future customers and stakeholders to drive insights, innovation, and advocacy. Clients include Verizon, AIG, Google, Mattel, Qualcomm, Target, AB-InBev, Sprint, Cars.com and more.

Top Accomplishments: 
- Increase total clients 171%
- ACV growth of 65%
- ARR increase of 104% 
- Reduced sales cycle by over 50%

Team (14 Total): Seven Sales Directors, Alliance Lead, BDR Director, Five BDRs & dotted line to Marketing

Senior Vice President, Sales & Alliances

Vice President of Sales & Alliances

Cornerstone

Exit: Recruited to Fuel Cycle (CEO reference)

About: Cornerstone (NASDAQ:CSOD) is a global leader of cloud-based talent management software solutions. Nearly 14 million users across 191 countries rely on Cornerstone to maximize their potential, develop their skills and foster new levels of collaboration. 

Top Accomplishments: 
- 4,400% increase in ARR in full tenure
- President's Club in 2010, 2011, 2012, 2013, & 2014
- Personal & team quota surpassed by over 30% each year 
- Led team to exceed over 350 sales wins per year

Responsibilities:
- Department owner of strategy, operations, and P&L
- Created the learning strategy adopted by over 1,000 organizations
- Developed our re-seller network, annual forecasting, revenue targets, pricing models, implementation, and team member quotas

Team:
- (15 Total): Sales Directors in Majors, SMB, Enterprise, EMEA & Strategic. Delivery, Alliances, & Operations.
- Extended Team (650 Sales Directors): All Global Cornerstone Sales reps worked directly with our team to close Content & Platform deals.

Global Vice President, Content Sales, Alliances & Operations

AVP, Content Sales, Alliances & Operations

Senior Director, Content Sales, Alliances & Operations

Director, Content Sales, Alliances & Operations

Head of Content Services

As Director of National Corporate Gift Card Sales, I spend most of my time explaining why my title has 40 letters in it. In addition to that, I manage a sales and service team which provides employee recognition solutions to automate, manage, and support corporate incentive programs. In 2008, I increased 2008 department revenue 400% over previous annual period

Director of National Corporate Sales - Gifts.com

LRN helps more than 700 companies and 20 million employees across the globe navigate complex regulatory environments,foster resilient, 'do it right,' innovative cultures, and inspire principled performance in their operations. Our combination of education, practical tools, metrics, and strategic advice helps companies translate their values into concrete corporate practices and behaviors that create advantage and economic value.

Senior Account Executive

Digital Enterprise Systems / AllPlaza.com

- Sold Digital Enterprise Systems for successful exit in 2003!
- Created most profitable interactive agent in the history of AOL’s IM platform.
- Invented, developed, executed, and managed the technology and endeavor.

Co-Founder

I am a CRO & Founder of HRC, a consulting firm that helps leaders create and scale recurring revenue machines in B2B SaaS. With 15 years of experience in SaaS revenue leadership, I have a proven track record of delivering 2X and 3X growth in multiple roles and domains.

My passion is to empower teams to achieve their highest potential, foster a positive culture, and optimize talent, operations, and pipeline management. I have served as VP, SVP, GVP, CSO, and CRO at start-up, high-growth, pre-IPO, and public tech companies, where I have led successful exits, scaled LA's largest SaaS IPO, and thrived in challenging environments. I have extensive expertise in HR Tech, Artificial Intelligence, Cybersecurity, Mental Health, eLearning, Survey Data & Analytics, and more. I am also a certified CRO School and Excel for Business Bootcamp graduate from Pavilion, a leading community for revenue leaders.

About: Savor Lining envisions a world with mentally fit individuals, families, friends, and colleagues enjoying daily life together. The company’s mission is to provide accessible mental health education to help people recognize joy in their daily moments.

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