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Dynamic B2B marketing leader with a proven record of building high-velocity growth through innovative product and market expansion, driving transformative enterprise value. Build and coach high-performing teams, drive decisions through the voice of the market, and develop strategic marketing plans inclusive of sales, customer support, product development, and business objectives. Execute go-to-market strategies across the buyer journey with scalable processes, positioning, branding, content marketing, demand creation, account-based marketing, and technology automation to ensure sustainable growth within dynamic market environments. ★HOW I CREATE CHANGE★ Trusted structures and processes that provide foundations for ongoing growth and market alignment. • Eliminates random acts of marketing with no strategy, vision, or direction • Transforms flat-footed brand messaging that does not resonate with the ICP • Aligns sales and marketing functions while dispelling finger-pointing and chaos • Provides marketing leadership that drives revenue, profit, and results ★WHO I LIKE TO WORK WITH★ Fast-growth, dynamic B2B and B2G companies with complex products and high customer lifetime values. ✔ Software, SaaS, and telematics ✔ Freight technology, transportation, fleet and logistics ✔ Connected vehicle, connected Infrastructure, and IoT ✔ Facility management and commercial building services ✔ Manufacturing and distribution ✔ Direct, reseller, and franchise models ★INDUSTRIES I'VE MARKETED TO★ ✔ 3PL, distribution, manufacturing ✔ OTR trucking, LTL, and private fleets ✔ Construction, mining, and building materials ✔ City and state governments and municipalities ✔ School bus, higher ed, and city transit ✔ Office buildings and property management
Check out Andrew Johnson's verified LinkedIn stats (last 30 days)
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