Andrew Johnson's Linkedin Analytics

With over 25 years of hands-on marketing experience, I help B2B technology and services companies transform, re-imagine, and scale their growth. I have over 25 years of experience growing transportation technology and service businesses including TMS SaaS, truck rental and leasing, data platforms, and hard goods. My expertise includes developing and executing marketing strategies that establish companies as industry leaders, create differentiated value propositions, and accelerate the sales cycle. I leverage a full-funnel marketing approach that integrates sales and marketing motions, customer-driven content, account-based marketing, and marketing automation. I also develop high-performing teams, infrastructure, processes, and programs that scale within fast-moving, dynamic environments. ★WHO I LIKE TO WORK WITH★ Fast-growth, dynamic B2B and B2G companies with complex products and high customer lifetime values. Target company size of $30M-$300M and marketing teams of 5-15. Industries include: ✔ Software / SaaS / telematics ✔ Freight technology / transportation / trucking / logistics ✔ Connected vehicle / Vehicle to Infrastructure (V2I) ✔ Facility management / commercial building services ✔ Manufacturing / distribution ✔ Direct, reseller, and franchise models ★MY EXPERTISE INCLUDES★ Marketing management, marketing plans, growth hacking, internet marketing, branding strategy, corporate positioning, marketing operations, marketing automation, social media, demand generation programs, marketing analytics, lead nurturing, account-based marketing, SEO, content management, market research, public relations, web analytics, direct marketing, event management, global product launches.