Atlanta Convention & Visitors Bureau

Responsible for evaluating the content strategy and executing initiatives for digital platforms – mobile apps, websites, owned MarTech platforms and partner programs  – with a focus on user experience, productivity and engagement, and revenue generation where appropriate. Works across internal teams, external agencies and vendors to identify the media opportunities and execute marketing projects that will best deliver the destination message to target audiences, while increasing the brand authority within the digital travel ecosystem. Produce written and visual content across platforms to drive engagement, keeping Atlanta at the forefront of business and leisure travelers regarding usability, discoverability, destination appeal and monetization initiatives.

Discoverability 
● Work with marketing agencies, content manager and vice president of brand to optimize site content 
● Track and monitor the evolution of search interest, changes in algorithms and shifts in user behavior 
● Use web analytics to monitor site traffic patterns, pathing and content use 
● Partner with social media manager to integrate content and social media functionality 

Destination Appeal 
● Enforce robust architecture to support the sales and service efforts 
● Engage prospective first-time visitors and re-energize past travelers through site design and content 
● Support vice president of brand with marketing agencies to ensure timelines are met for site updates, optimization and redesign as needed 

Paid Media 
● Oversee paid digital media budget, reporting, services and maintenance 
● Research and recommend paid digital media strategy to deliver department goals, optimize cross platform efficiencies and work with research team to provide regular reporting to internal teams 
● Coordinate with the social media manager to maximize efficacy of paid media budgets across all digital and social platforms and recommend budget allocations by platform

Manager, Digital Marketing and Media

AJC Digital

For Contractors:

●Build Your Authority, Book More Jobs: Contractor-Focused Digital Marketing
●From Leads to Local Legends: Attract High-Quality Clients with Powerful Contractor Marketing
●Ditch the Toolbox, Grab the Keyboard: Unleash Your Business Growth with Digital Marketing

For Lawyers:

●Win More Cases, Amplify Your Voice: Digital Marketing for Legal Excellence
●Justice Served Online: Attract the Right Clients with Strategic Lawyer Marketing
●Beyond the Courthouse: Dominate the Digital Landscape and Build a Thriving Law Practice

Through cutting-edge SEO, targeted PPC campaigns, and engaging social media strategies, we'll:

Boost your online visibility and dominate local search results.
Attract qualified leads that convert into loyal clients.
Showcase your expertise and build trust with your target audience.
Free up your time to focus on what you do best: [contractor - building, lawyer - representing clients].

We get it. You're busy [contractors - hammering nails, lawyers - arguing cases]. That's why we handle everything, from strategy to execution, and deliver measurable results you can see in your bottom line.

Ready to build a powerful online presence and achieve your business goals? Let's chat!

Owner

Explorer. Dream. Discover 

"Capturing life’s best moments."
Family, Pet and office photo shoots. Head shots, portraits and selling prints of landscapes across the US

Photography & Videography (Freelance)

Impactful Leaders

Interviewing leaders and business owners that are making a real impact on their communities and our country!

What you do, why you do it & what makes you stand apart as a leader.

With 8 years working in the nonprofit space I’ve come across a variety of impactful leaders.
On this podcast I want to do 3 things:

I want to showcase real people doing great things in their communities and give them the opportunity to share their story.

I want to give local businesses more insight into what it takes to serve their communities as it's not always as simple as it seems.

I want to learn from other entrepreneurs so that I can personally grow as a leader.

Podcast Host

Hite Digital Atlanta

Our mission at Hite Digital is to impact people’s lives by empowering them to reach their goals. We recognize that every person has a unique purpose, and that if every person fulfills that purpose, they, their community, and the world will be better for it. We practice our mission through our Three Pillars:

➜ Focus on Family
➜ Grow People
➜ Deliver Excellence

Yes, we offer digital marketing services, and yes, profits matter, but at the end of the day, Hite Digital is about serving, growing, and empowering people, from our team to our partners, franchisees, and clients. Digital marketing is what we do; empowering people is why we do it.

General Manager at Hite Digital - Atlanta

Gwinnett Young Professionals

The Gwinnett Young Professionals Leadership Institute is a professional development program crafted for Gwinnett's highest potential young professionals. Through the program, I learned about and acquired skills in:
- Persuasion, Influence, Negotiation
- Values, Culture
- Problem Solving, Critical Thinking
- Change Management, Adaptability
- Communication
- Emotional Business Intelligence

GYP Leadership Institute – Class of 2022

Team Libertad

Team Libertad exists to encourage connection, solidarity, and companionship between Atlanta-based volunteers and immigrants recently freed from Stewart Detention Center.

Communications Officer / Board member

United Way of Greater Atlanta

United Way’s VIP is a training program offered in spring, summer, and fall. It is designed to develop and enhance leadership skills and increase diverse volunteer participation in nonprofit board and leadership positions in Greater Atlanta. VIP gives participants the tools to serve as effective board members of local nonprofit agencies. Workshops include fundraising, strategic planning, marketing, and financial and legal decision-making.

Volunteer Involvement Program (V.I.P.) 2022 Cohort

North Georgia Low Income Taxpayer Clinic

As the Community Outreach Director, I provided essential support to the NGA LITC’s community outreach and engagement efforts. These efforts include helping to build and maintain relationships with key community partners to facilitate collaborative efforts to spread awareness of the organization and its programs and to host programs to educate community members about important tax issues. In addition, I provide support to all operations of the NGA LITC. Including, assisting with fundraising, including preparing grant applications, and monitoring grant award compliance, and assisting with direct client representations to help resolve tax cases.

● Developed all communication materials, social media posts, blog posts, videos, updating website, 
graphics, flyers, and all other digital assets within Adobe Creative Cloud
● Collaborated with new community partners to organize and lead two educational events for low 
income, Hispanic, Latinx, immigrant, and refugee
● Built and maintained a network of foundation stakeholders and donors in support of increasing 
funds by 403%
● Drove marketing strategy through paid advertising, SEO, and content marketing, reach of 685% for 
paid ads, 165% increase in organic search engine traffic

Community Outreach Director

Peace Corps

•Conducted virtual brainstorm sessions for Dignidad staff members on the economic and social impact of COVID 19 for developing countries like Peru, and underdeveloped regions like Iquitos. The staff members utilized this training to reflect on the potential impact on the organization and the effects on their activities, training, and means to reach the organization’s target population. 

•Conducted two Virtual Workshops for Dignidad Peru staff members on micro-credit opportunities, micro-credit management, implementation, development, and sustainable strategies to keep the “Banquitos Comunitarios” working during financial crises like the one caused by COVID19.
 
• Guided the organization’s team on how to design a Micro-Credit Implementation Plan for rural micro and small businesses.

Financial Education Specialist (Virtual Service Pilot Participant)

When I was 22, I once found myself in the rainforest of Nicaragua, up the creek without a paddle, traveling on the roof of Jeeps, washing my clothes in the river.  I spent two years as the Marketing Communications Manager for a wildlife center in the Amazon Rainforest.

Now, I put that dedication and perseverance to work as the General Manager of Hite Digital, Atlanta. 

I’m truly passionate about my work and always eager to connect with other marketers. While I enjoy all aspects of my job, I think my favorite stage of a project is working with the client to understand his or her business objectives. As we go through that collaborative process, the ideas start to flow and that’s always the fun part. Being able to help clients and nonprofits empower themselves and their business and be part of the process to help maximize their needs through high-quality management of their Digital Marketing needs.

If you’re interested in grabbing a coffee and talking, please send a private message or an email. (Ajclark.co@gmail.com)

Taplio

Andrew J. Clark's Linkedin Analytics

Andrew J. Clark

Want to drive more opportunities from LinkedIn?