Andy Pickering's Linkedin Analytics

Product Marketing | GTM Strategy | B2B SaaS | AI Platforms | Enterprise | Start-up & Scale-Up Growth Product marketing leader with 15+ years in B2B tech and 9+ years leading product marketing, go-to-market and positioning strategies across SaaS, AI, ERP and data platforms. I’ve been a 3x founding PMM, built and scaled teams in start-ups and scale-ups and led platform strategy at a billion-dollar global enterprises. Across roles at Aptean, Coface, Stacker and Wejo, I’ve driven global GTM programs, launched complex platform and AI products, built repeatable messaging frameworks and aligned cross-functional teams around commercial growth. I’ve supported $300M+ in fundraising, doubled enterprise revenue and managed strategic partnerships with companies like Microsoft, Palantir and GM. My core focus areas include: • End-to-end GTM strategy & execution • Product positioning, messaging & value propositions • Platform & AI product launches • Sales enablement & cross-functional GTM alignment • Customer segmentation & competitive intelligence I’m passionate about simplifying complex propositions, building scalable PMM models and leading teams that thrive on clarity, customer-focus and commercial outcomes. If you’re building something ambitious — especially in B2B SaaS, AI, or platform GTM — I’d love to connect. Key roles: Senior Product Marketing Director, Vice President Strategy, Head of Product Marketing, Chief of Staff