Andrew Lippman's Linkedin Analytics

Strategic business leader who gets results. About me: Expert in P&L management, strategic planning, marketing and product innovation. Cultivates winning teams. Consumer durables and CPG specialist who delivered 3x EBITDA growth at Renovation Brands and led international marketing initiatives to achieve 120% sales growth at Lutron. Expertise includes: General Management | Thought Leadership | Strategic Planning | P&L Ownership | Team Leadership | Consumer Demand Creation | Marketing Communications | Digital Marketing | Channel Marketing | Innovation | Product Marketing | Insights and Understanding | Public Relations | Analytics | Business Development | Sales Growth | Operations Management | Always Gets Results Contact me at [email protected] and 215-359-7680. ______________________________________________________________________________________ Core Competencies and Accomplishments: Execution • Increased Sales 2x and EBITDA 3x in 3 years by expanding customer outreach, driving marketing efficiency, and driving NPD. • Spearheaded acquisitions and integrations. Strategic Planning • Grew sales 16.3% by leading global marketing and sales efforts from insight development through program execution. • Sets clear vision and direction. Creates prioritization and focus. Engages the Team. Executes on time & on budget. Consumer Demand Creation • Grew new customer acquisition by 83%. Increased repeat purchase rate by 25%. Improved ROMI by 37%. • Improved brand awareness (+650 basis points); Increased product specification (18%); and Grew sales (15.9%), by spearheading key influencer outreach program for architects, designers, contractors, and showroom professionals. • Increased web traffic by 20+% through new website launches and UX upgrades for each of multiple websites. Channel Marketing • Increased A&D specification by 30% and repeat purchase by 25%, through Trade Pro program implementation. • Drove channel growth of 120% by creating and implementing contractor-focused Trade Pro program in the UK. • Exceeding sales plan by 78% in participating accounts through the launch of a specialty retail channel marketing program. Product Management • Achieved 23% new product vitality for Trueform by expanding product portfolio with multiple new category launches. • Led Armstrong’s cross-functional Product Leadership Team. Grew the LVT business 58%. • Drove 24.5% new product vitality for Robern, delivering six award-winning products and entering two new product categories.