Yahoo Sports

VP of Fantasy Product Management

Yahoo

Partnered with organization to integrate Artifact into the Yahoo News App in just 12 weeks. 

Worked with GM and VP of Engineering on strategy to rewrite majority of all surfaces in Yahoo News including the Article Viewer, Content Hubs and Author pages. 

Built out Product ML team to lead next generation of Yahoo News personalization.

VP of News Product Management

MGM Resorts International

Responsible for all areas of digital product and design.  This included MGMResorts.com, property websites such as The Bellagio and MGM's mobile app.  Worked in partnership with Engineering, Marketing and Commercial teams to deliver experiences customers love.

Shipped with the teams an updated design system, redesigned mobile application with focus on loyalty and mobile check-in. Also launched updated website with dramatically better accessibility, merchandising of content and pull-down menus on desktop. 

Established innovation team to deliver NFT ticketing pilot, call center efficiency and uses of GenAI for gaming business.

SVP Product & Design Excellence

Disney Media & Entertainment Distribution

Lead Product Management for digital consumer products for ESPN including ESPN App, ESPN.com and Fantasy App.

VP of Sports Product Management

ESPN

Senior Director Product Management

Lead product management team for ESPN.com and ESPN App.

Director, Product Management

Product Managed the launch of the SportsCenter App on Android and iPhone.

Senior Product Manager, Product Development

Open Home Pro (acquired by HomeFinder)

• Used by over 100,000 Realtors
• Voted Top 5 iPad applications for Agents by Inman
• Top 6 grossing iPad app in Business section of iTunes

Sold to HomeFinder in December of 2013

Founder

Apture (acquired by Google)

• Closed key business deals with Best of Media, Bleacher Report, Mozilla and many other publishers
• Developed marketing plans to expand user base, currently growing at over 40% month over month
• Increased Facebook Fans from less than 100 to nearly 6,000
•Helped develop key pieces to Apture platform including Apture Highlights and Social Links
• Face of Apture to our users. Managed all customer emails, Facebook Questions and company Twitter account.
• Winner of multiple Apture employee of the month awards

Publisher Development

Yardbarker, Inc. (acquired by FOX)

• Created viral marketing strategy that grew user acquisition 100% 
• Maintained and presented weekly performance metrics to entire organization 
• Led development and product roadmap for all Yardbarker products used by over 50,000 users 
• Managed the Yardbarker code release process down from a once a month cycle to a weekly 
process 
• Led entire QA on all developed applications and released code 
• Distributed and maintained over 300 dynamic widgets containing Yardbarker content viewed 
by over 5 million people daily 
• Worked with 5 engineers daily ensuring deadlines were met and released product was up to 
initial specifications 
• Maintained and presented weekly performance metrics to entire organization

Product Manager

eBay Inc

•	Managed creation and content development of all homepage merchandising assets for eBay.com.
•	Analyzed all eBay.com homepage graphic performance at the click and bid level to refine customer communications strategy and optimize for revenue and user retention.
•	Managed creation of new eBay Grid merchandising placement leveraging XML and eBay APIs, improving conversion rates by over 50%.
•	Winner of the Impact Award for contributions to eBay Express product launch including sourcing over 500 products and managing product photo shoot. (2006)
•	Managed all homepage merchandising for Half.com, including development of the yearly strategy, weekly reporting and email development.
•	Winner of the Impact Award for contributions to eBay Reviews & Guides product launch for contributions of over 100 unique reviews and guides. (2005)

Assistant Manager, Onsite Merchandising

Apple, Inc.

•	Maintained software planograms for all 70 of Apple’s retail stores.
•	Placed over 500 software titles in all of Apple’s stores based on MDF agreements and weekly sales.
•	First retail employee to pilot the Apple Retail Internship program. 
•	Selected out of over 700 applicants to be one of the original employees at the Valley Fair store.

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