Self-Employed

Develop creative, communications, and digital marketing strategies for hospitality, real estate, tech, finance, luxury, and other sectors, crafting compelling brand storytelling and multi-channel campaigns.
• Led creative direction and branding for private equity, real estate, and finance projects, including Related Ross and Apogee Golf Resort, producing and directing high-end photo/video content that elevated brand perception.
• Advised senior finance and real estate executives on strategic messaging, crafting investor communications, leadership content, and high-stakes presentations to strengthen executive positioning.
• Developed and produced high-quality visual and written content for brochures, presentations, websites, social media, and advertising campaigns (digital and print), including scripting and producing video content—from executive interviews to property showcases—for tech, luxury hospitality, and real estate clients.
• Created visually compelling, social-first creative advertising concepts for The RealReal’s Gen Z campaign, merging luxury aesthetics with trending social formats to boost brand engagement.
• Executed data-driven SEO and digital marketing strategies (SEO, PPC, email, display) to enhance client visibility and lead generation. Captured Google’s Featured Snippet for a B2B SaaS client, increasing organic traffic by 40%, and seamlessly integrated creative assets into broader marketing initiatives.
• Oversaw on-site photography and video shoots for luxury real estate and hospitality-focused projects, ensuring alignment with brand and style guidelines, enhancing brand perception and customer trust through consistent, high-quality visual content.
• Collaborated with Canada-based nonprofit, to create targeted email, website, social and executive communications supporting fundraising efforts, building trust, and showcasing organizational impact, leading to a 30% increase in donor engagement.

Creative & Marketing Consultant

The Workshop

Crafted strategy, led art direction, created visuals, and collaborated on copy for high fashion resale platform The RealReal's Gen Z-focused ad campaign, as part of The Workshop's Summer 2024 creative advertising apprenticeship, working with industry mentors and partners.

Art Director

North Strategic

Led cross-functional teams to develop creative, social-first strategies for major global brands (Amex, Sony Interactive Entertainment, Empire Company) with a focus on influencer outreach, community engagement, and trending social content.
• Guided Empire Company executives on strategic messaging during high-profile grocery pricing discussions, shaping media communications and thought leadership to reinforce brand trust.
• Developed and executed high-impact content (social, ads, press materials, thought leadership, video) for PlayStation and Empire Company, integrating influencer outreach and user-generated content (UGC) to drive audience engagement and brand awareness.
• Led community engagement strategies, optimizing social media interactions and UGC curation on Meta platforms, increasing audience participation by 30%.
• Managed targeted influencer & digital campaigns for Empire Company and PlayStation, overseeing influencer vetting, UGC integration, campaign briefs, and performance tracking to drive organic growth.
• Conducted content audits and competitive research for Empire Company, refining social content strategy to improve organic growth and secure new business opportunities.
• Developed tailored marketing strategies for Amex, Empire Company, and PlayStation, improving LinkedIn card signups for Amex by 25% through cross-functional collaboration and strategic content planning.

Senior Digital Account Manager | Creative | Content Marketer and Strategist  

Edelman

Led content and marketing campaigns for high-profile global corporate and consumer-facing
brands, driving digital growth and engagement.
• Led the global “Cup-to-Cup” sustainability initiative for Starbucks and Sustana (Blackstone)'s partnership, securing 67 media placements, 128M impressions, and 40K YouTube views with coverage in Forbes, Fast Company, and other top-tier outlets.
• Boosted Microsoft’s partner audience engagement by 30% via optimized messaging and content tailored to each social channel’s unique user base.
• Crafted a global social content strategy for ADM that focused on reinvigorated storytelling and creative look-and-feel, which saw 12% organic audience growth, and 48% increase in organic engagement within three months.
• Created marketing materials and executive communications (ex. thought leadership, website and ad copy, video scripts, white papers, long-form articles, newsletters, press materials) for global consumer, tech, and corporate sectors, and brand materials for Edelman (ex. videos, microsites, thought leadership blogs, ads, case studies, social posts) to build trust, growth, and value.
• Directed brand refresh initiatives, including logo design, brand identity, and multimedia content for clients, ensuring cohesive visual identity and increasing visibility.
• Ran end-to-end influencer campaigns for Lipton Teas, Proactiv, and HP, managing vetting, outreach, creation, performance, and budgets—ultimately increasing reach by 25%.
• Represented Edelman Canada's corporate practice in Montreal, contributing to the corporate digital offering.
• Managed talent acquisition programs for manufacturing, construction, and aerospace clients reporting directly to Canada's head of the Digital Talent Acquisition practice for nearly five years.
• Clients and partners included: Microsoft, Lipton Teas, Proactiv, Archer Daniels Midland (ADM), Starbucks, Blackstone, Sustana Group, Intuit, HP, Riocan, Rayonier Advanced Materials (RYAM), Shell, and Unilever.

Digital Account Manager | Creative | Content Marketer and Strategist

Group SJR

Managed content and marketing campaigns for luxury travel and hospitality brands, emphasizing
digital marketing and creative storytelling while maintaining brand consistency.
• Produced and edited high-quality photo, video, and editorial content for Mercedes-Benz and Fairmont Magazines, overseeing full creative production and aligning with each brand’s upscale aesthetic—boosting social engagement and brand visibility.
• Delivered a 25% increase in lead generation for Tourism Toronto through high-performing email campaigns and strategic social storytelling, enhancing audience reach and conversion rates.
• Led creative design and branding for digital presentations, marketing collateral, and microsites, ensuring cohesive visual identity and enhancing brand recognition across luxury, travel, hospitality, and professional services sectors.
• Managed comprehensive digital content production and social media campaigns for clients including Air Canada, KPMG, Lindt, Mercedes-Benz, and City of Toronto, utilizing data-driven strategies and analytics to optimize performance and enhance audience engagement.
• Localized website content and designed InDesign layouts for Air Canada’s inflight magazine, ensuring accurate translations and optimal design aesthetics, resulting in increases in reader engagement.
• Oversaw social media marketing, advertising, and analytics programs for regional and global clients, leveraging platforms like Instagram, Twitter and Facebook to drive a 30% boost in audience interaction and organic growth for KPMG's socials.
• Created impactful marketing materials, including thought leadership articles, microsites, and ads, to enhance employer branding and drive the agency's growth objectives, resulting in increases in brand trust and recognition.

Content Marketer | Creative

Prana

Led paid search and social ad campaigns, managed content in Wordpress, and supported digital marketing and ecommerce growth for a Canadian organic healthy packaged snack brand, including by collaborating on the planning, creation and launch of a new ecommerce storefront.

Ecommerce Coordinator | Digital Marketer

Mackage

Led affiliate marketing program, created and edited product content in CMS, and supported digital marketing for a Canada-based global luxury winter coat manufacturer.

Ecommerce Apprentice | Digital Marketer

Maistro Group

Supported fast-growing technology and marketing services firm in web content writing, sales and digital marketing roles, from a five-member organization to an IPO on the London Stock Exchange in October 2012.

Business Development Executive | Digital Marketer | Creative

I specialize in creative strategy, brand positioning, and digital storytelling—helping brands define their voice and craft messaging that resonates in real estate, hospitality, luxury, technology, B2B, and other industries. With 10+ years of experience across the UK, Canada, and the US, I’ve worked in-house, at agencies, and as a consultant for global brands like Fairmont, Mercedes-Benz, Amex, PlayStation, Microsoft, Air Canada, Blackstone, Related Ross, and others—leading projects that drive visibility, engagement, and business growth.

I thrive on solving creative challenges with a mix of strategy, execution, and strong creative instincts, always exploring what’s next in brand storytelling and content strategy.

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