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Marketing is storytelling for skeptics. And skeptics, as it turns out, run most B2B companies. For almost two decades, I've been translating complex SaaS solutions into stories that resonate, metrics that matter, and growth that lasts. Not because I have a magic formula, but because I've learned that sustainable growth lives at the intersection of data and human connection. Here's what I know: Building a $500M revenue organization isn't about having the loudest voice - it's about having the clearest one. At companies like Xembly, Orbit, and Agorapulse, I've discovered that the best marketing doesn't feel like marketing at all. It feels like a conversation worth having. The work I do now, whether through WordSmiths, Inc., the AI Unboxed Podcast, or consulting with giants like MTN Nigeria, centers on one truth: The market rewards those who make their customers feel seen, understood, and empowered. My curiosity led me from South Texas to Baylor University, then to a Master's in Behavioral Economics. Why behavioral economics? Because understanding why people do what they do matters more than what we want them to do. Along the way, I've built marketing teams from zero, turned conventional wisdom on its head, and learned that the best strategies often come from asking "Why not?" instead of "Why?" My wife Lili and I have explored 25+ countries. Each stamp in our passports is a reminder that great ideas know no borders, and neither should great marketing. The question isn't whether your story matters-it does. The question is: Are you ready to tell it in a way that makes others want to be part of it? If you're looking to build something remarkable in the B2B SaaS space, let's connect: [email protected] Current Projects: WordSmiths, Inc. (Founder) AI Unboxed Podcast (Host) Turing's TOFU (Creator) FastCompany Executive Board Member The opportunity to make a difference doesn't knock—it whispers. Are you listening?
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