rebel iQ

In the mortgage business, there are several different conversion points you'll need to pay close attention to if you want to optimize your marketing ROI and cost per funded loan.

That's why rebel iQ created the first and only conversion-focused digital marketing platform in the mortgage industry. 

Our expertise is in developing end-to-end, compliant, secure, and effective digital customer acquisition solutions for mortgage originators + their referral partners.

rebel iQ is built for individuals, teams, and branches, as well as mid-size and Enterprise IMBs and brokers with thousands of loan officers.

We'll work with you and your team to create a customized plan and implement systems designed to help you close more loans through both consumer direct and B2B referral channels.

rebel iQ consistently generates new and exclusive sales qualified leads for your business, focusing on top and mid-funnel, and automatically feeds them directly into the rest of your mortgage tech stack through APIs.

Many of our clients also partner with us to recruit and retain more producing LOs and branches.

Our team spent several years building and testing digital borrower engagement solutions for both Zillow and Bankrate. 

Talk to a rebel iQ Marketing Advisor to see how a similar approach can work for you.

To learn more, get your FREE digital marketing assessment @ www.rebeliQ.com

You can also call or text Andrew directly at 619.886.6895, or email andrew@rebeliQ.com

CEO & Co-Founder

Internet Marketing Inc

Internet Marketing, Inc. is one of the fastest growing full service internet marketing agencies in the US.

Business Development

220 Group LLC

• Built wire frames for all aspects of the product line. Worked with developers as Project Manager to architect, build and launch the 220 Group website platform

• Personally cold-called and grew the company from 0-100 clients within 6 months, enabling 220 to invest back into the company and reach profitability just 6 months after launching the business

• Continued to sell and acquire new clients while developing the entire 220 sales training curriculum, including all KPI's, scripting, prospecting tactics, competitor analysis, etc. 

• Recruited and developed dozens of successful salespeople, expanding the company to over 1,600 clients nationally, 30+ employees, and over $2M in revenue in 2010

• Established strategic relationships with affiliates such as Zillow and Bankrate, resulting in a drastic increase in brand awareness and inbound business

• Fine-tuned and standardized all Search Engine Optimization tactics for the product line, resulting in over 85% of 220's clients placing on page one of Google for their targeted key phrases

• Trained and inspired hundreds of business owners all over the country on growing their business by utilizing the web as the foundation for all marketing efforts

Co-Founder, VP Sales & Marketing

NTIRA Corp

•  Hired as a senior sales executive for this digital marketing startup; demonstrated ability and leadership skills led to a promotion to Sales Manager second month after being recruited

• Made anywhere from 50-150 cold calls per day, consistently exceeding sales quota while maximizing the productivity of the sales team

• Authored sales scripts; standardized weekly sales meetings and implemented ongoing, one-on-one training to groom new and existing salespeople

• Developed successful SEO techniques and protocol for the NTIRA website line which, upon implementation, led to an explosion in sales for the company

• Researched and invented new prospecting methods that enabled the company to stop having to purchase leads, eliminating thousands of dollars per month in overhead

Inside Sales Manager

Z57 Internet Solutions

• Brought on as an entry-level salesman (youngest in the history of the company) in a class of 10 sales reps; outperformed the entire new hire class and received the “Top Rookie” award

• Graduated from training and hit bonus the first month on the sales floor; began studying sales intensely and spending personal time cultivating professional skills such as communication, management, and knowledge of internet marketing

• Achieved multiple “Salesman of the Month” awards, as well as “Salesman of the Quarter” for Q1 2005 (out of 100+ sales reps)

• Implemented custom “calls-to-action” and other enhancements to client websites that resulted to higher lead conversion rates. Many of those improvements are now standard on the Z57 product offering

Inside Sales Representative

Digital marketing, lead generation, product development, and sales have been my passions since 2004.

For more of my bio, go to: www.andrewpawlak.com

Sometimes you just have to do it yourself. #LFG

#entrepreneurship #digitalmarketing #rebeliQ

Andrew Pawlak

CEO & Co-Founder @ rebel iQ | Helping businesses capture and convert web traffic into opportunities for 20 years

We're excited to announce the launch of a new system that integrates managed Google Ads, advanced lead capture, DFY follow-up, and Loan Origination Software (LOS) integration.

This innovative solution is designed to bridge the gap between lead generation and loan application, making the process more efficient and less cumbersome.

We've been working tirelessly to develop a system that addresses the pain points mortgage professionals face daily.

And now, it's ready for prime time.

But here's the thing...

We're only offering access to the first 25 mortgage professionals who qualify.

Why?

Because we want to work closely with a select group of forward-thinking individuals who are passionate about improving their processes and delivering exceptional client experiences.

If you're tired of juggling multiple systems and want a solution that streamlines your workflow, this could be the opportunity you've been waiting for.

Interested?

Let's have a conversation.

DM me to schedule a time with my team to see if you're a good fit for this exclusive program.

Or use the link in the comments below. 

But don't wait too long—spots are filling up fast!

#mortgage #loanofficers #rebeliQ

How can one qualify for the exclusive program?

How can the new system help mortgage professionals?

Quality vs Quantity in Website Traffic: 

More traffic doesn't always equate to better results. 

Focus on attracting quality traffic that aligns with your target audience. 

Also, make sure you have the systems in place to handle increased traffic and convert leads effectively.

Otherwise, what's the point?

#mortgage #digitalmarketing #rebeliQ

Is Your "Apply or Die" Mentality Costing You Clients?

When your website only offers two options—call or complete a loan application—you're essentially telling potential clients, "Apply or die."

While you might not be saying it explicitly, that's the message you're sending.

Many people aren't ready to fill out a loan application right away, even if they've been referred to you.

If it's 8pm and they can't call you, they're not going to complete that application.

You'll lose them.

They'll click back to Google, look at another business card, or find a different referral.

They may end up doing business with someone else who has a better system for converting leads into conversations and relationships.

Offering only a loan application option is like telling people to get lost unless they're ready to do a loan.

That's not a service-focused message.

If you're wondering whether you're putting out this "apply or die" vibe online, DM me.

We'll assess your marketing and help you understand where you can improve.

Most importantly, we'll identify opportunities for you to get better results and offer better service to your potential clients.

#mortgage #mortgageindustry #rebeliQ

When it comes to lead quality, it's crucial to understand that not every opportunity is the same.

A past client who knows, likes, and trusts you is vastly different from a trigger lead or a lead sold by a third party.

The level of effort, time, and trust-building required will vary depending on the lead source and whether the person knows you.

Recognizing this will help you understand what it takes to convert a lead.

A third-party lead you bought?

A lead you generated organically?

A referral?

Each one is a completely different ball game.

The number of touchpoints and the amount of effort needed will depend on which bucket the person falls into.

Understanding these expectations from the start will set you up for success.

#mortgage #loanofficers #rebeliQ

5,100+ leads

1,900+ loan applications

Less than 10 months. #LFG

#mortgage #rebeliQ

A well-placed call-to-action button can be the difference between a click that goes nowhere and a closed loan. 

In some cases, it's just that simple. 

#mortgage #leadgeneration #rebeliQ


Don't overlook the marketing efforts you're already investing in.

It's tempting to jump into new things, like spinning up ads or launching a new campaign.

But there's so much potential in what you're currently doing.

Optimizing your existing campaigns is the quickest path to success and value.

When you're already pouring water into a bucket full of holes, plug those holes first.

You'll see results happen much more quickly.

Starting something new often takes weeks or even months to get off the ground, gather data, and understand how to optimize and improve.

Instead, focus on the time, effort, and money you're already putting into existing campaigns.

You can achieve significantly better results from those campaigns by implementing a conversion strategy.

Need help optimizing your existing marketing to get more loans? 

👇 Book a time with our team using the link in the comments below.

#mortgage #loanofficers #rebeliQ

Why is it important to focus on existing campaigns?

What is the benefit of implementing a conversion strategy?

Wondering why your marketing "isn't working"? 

Plug the damn holes!

#mortgage #digitalmarketing #rebeliQ

🚀 Major Announcement for Mortgage Pros!
Revolution in the Mortgage Industry Starts Now! Today marks the launch of our groundbreaking system—a first-of-its-kind solution that seamlessly blends our advanced lead capture forms, managed Google Ads tailored for mortgage applications, Convert follow-up system, and Loan Origination System (LOS) integration. This is not just an enhancement; it's a revolution designed from the ground up to bridge the gap between lead generation and loan application effortlessly.

But here's where it gets exciting... Access is exclusive to just the first 25 mortgage professionals!

This is your golden ticket to be at the forefront of a movement set to redefine our industry's approach to mortgage leads and processing. If you've been dreaming of a solution that simplifies the entire mortgage process, making it more efficient and less cumbersome—your search ends here.

Want in? Let’s Chat. DM Me to book a time with my team now to discover if you’re among the few who qualify for this game-changing opportunity. Time is of the essence!

#MortgageInnovation #FinTech #MortgageProfessionals #LeadGeneration #LoanOrigination #DigitalTransformation #MortgageTech #RealEstateTech #InnovationInLending #TechDrivenMortgage #rebeliQ

After over a year of building, fine-tuning, and optimization, our end-to-end mortgage client acquisition system is back and better than ever.

👇 Book a time with our team today to learn more 

https://lnkd.in/g_PY2kn8

#mortgagemarketing #loanofficers  #rebeliQ

What is the new mortgage client acquisition system?

How is the new system different from the previous one?

Vice President @ rebel iQ | Customer Service Expert

Don't sleep on your website traffic.

If you've put zero effort into website conversion optimization...

But you're always working on:

- Marketing
- Recruiting
- Referrals
- Business Development
- Lead Acquisition
- Branding

There's a high chance you're constantly missing out on conversations you should be having (and deals you should be closing).

Bottom line: if people need to work to convert, you've already missed the opportunity.

The cost? Lost business.

Making people jump through hoops or read a bunch of content when the best service you can provide is to make it ultra-easy for them to connect with your best asset (you or your people) is usually a sub-par customer experience.

The sweet spot is a blend of self-serve value and education combined with white-glove, personalized service and support.

That's what we're aiming for.

Want help assessing your best opportunities for growth through conversion optimization?

DM me or use the link in the comments below 👇

#mortgage #digitalmarketing #rebeliQ


Tailor your website focus based on current traffic levels:

Conversion Rate Optimization for 500+ visitors.

Traffic generation for less.

Need some help figuring out the best path? 

Click the link in the comments below to talk to our team.

#mortgage #digitalmarketing #rebeliQ

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