Andrew Penley's Linkedin Analytics

👋 With over two decades of dynamic experience in digital marketing, web development, and team management, I am a versatile leader capable of driving online growth, enhancing brand awareness, and delivering measurable results. My journey spans across a variety of industries including FinTech, HealthTech, and agencies, where I've transformed web assets, optimized marketing channels, and executed impactful strategies that align with marketing, sales, and business objectives. In my current role, I lead a team of diverse marketing professionals, fostering an environment of growth and collaboration. I manage strategic marketing plans that integrate creativity and analytical prowess, focusing on inbound leads, sophisticated marketing automation, and lead generation campaigns. My strategies for social media, advertising, and email marketing are backed by meticulously defined KPIs and robust analytics, ensuring a constant measure of campaign success and digital traffic. My market research skills help us understand competitors' strategies, identify opportunities, and drive innovative experiments and conversion tests. My early career in the casino industry, including roles at Norwegian Cruise Line Holdings Ltd. and Casino Rama, taught me the importance of customer service and client management. These experiences honed my ability to deliver exceptional service, manage high-stakes operations, and foster client relationships. I am passionate about innovation, excellence, and collaboration. My expertise spans a broad spectrum of digital marketing and technical skills, including Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Content Strategy and Creation, Email Marketing, Social Media Marketing, Analytics and Data Analysis, Marketing Automation, Segmentation, Customer Relationship Management (CRM), Conversion Rate Optimization (CRO), Digital Advertising, Affiliate Marketing, User Experience, Budget Management, Vendor Management, Strategic Planning, Team Building, Project Management, HTML, CSS, JavaScript, PHP, WordPress, Schema, eCommerce, AI and Machine Learning, Conversational Marketing, A/B Testing, Competitor Analysis. Certified in HubSpot Marketing Software, my continuous pursuit of knowledge keeps me at the forefront of digital trends and technologies. I am driven by the desire to help businesses grow and achieve their goals through tailored digital strategies that deliver real results. My commitment to excellence and innovation ensures that I stay ahead in this fast-paced digital landscape.