Wolf and Eagle Agency

Engineering Marketing Systems for Growth — Powered by the CLARITY Framework

At Wolf & Eagle Agency, we help founders and growth-stage businesses get unstuck by engineering the systems, strategy, and structure needed to scale.

Most businesses don’t have a marketing problem — they have a clarity problem.

That’s where we come in.

Using our proprietary CLARITY Framework, we help you shift from scattered activity to structured growth. Whether you’re in startup mode or stuck in the tactical trap, our process is designed to realign your messaging, strategy, and execution for long-term success.

What We Do:
	•	Diagnose growth bottlenecks and brand misalignment
	•	Design customer journeys that actually convert
	•	Build scalable systems and funnels tailored to your ICP
	•	Audit your brand, tech stack, and messaging from a strategic lens
	•	Develop campaigns grounded in insight — not guesswork

The CLARITY Framework gives you:
	•	Strategic direction (not more tactics)
	•	A systemised brand and messaging engine
	•	A roadmap you can finally stick to
	•	Automation and marketing flows that scale with you
	•	Post-sale systems to retain, upsell, and build brand equity

We’re not a full-service agency. We’re your strategic growth partner.

Limited to a few clients at a time. Direct access. No fluff.

If you’re ready to stop guessing and start growing —
Book a CLARITY Audit or connect with me directly

Founder

Hillcrest Christian College

Rollout of Schoolbox LMS, develop a new website, and support a brand identity refresh to ensure consistency across all digital platforms.

Focused on digital platform integration, systems alignment, and streamlined user experience to enhance engagement across all channels.

Supporting strategic digital transformation projects, ensuring technology, branding, and messaging align with institutional goals.

Digital Projects

News Corp Australia

As a senior subject matter expert at NewsXtend, the digital agency of News Corp Australia, I led digital strategy development, leveraging insights, audience segmentation, CRO, and SEO strategies to enhance performance and drive business growth.

I specialised in:
	•	Go-to-Market Execution & Sales Enablement – Developed product strategies, refined sales collateral, and implemented training programs to optimise market positioning.
	•	Digital Performance & AdTech – Provided expertise in programmatic advertising, Google Ads, social media, audio, and eCommerce, ensuring effective multi-channel campaigns.
	•	Data-Driven Optimisation – Utilised Salesforce and marketing analytics to track performance, refine customer journeys, and align strategies with revenue goals.
	•	Cross-Functional Collaboration – Worked within matrix organizational structures, partnering with sales, product, and marketing teams to align digital strategy with business objectives.

With experience across large enterprises and SMEs, I executed scalable digital solutions that delivered measurable results across industries.

My extensive marketing background has also allowed me to support and enhance News Corp's other services, such as affiliate marketing, shoppable content, and rich media formats like native and print media.

Digital Marketing & Product Specialist

• Marketing campaigns: work to implement multi-channel, integrated marketing communication campaigns to achieve business targets.
• Implement and manage all digital platforms (Tag Manager, Spotify, Google Ads, Facebook business manager)
• Build strong relationships with partners and program owners to create engaging stories. 
• Identify, write and edit content pieces (blog posts, PR releases, tutorials, videos, presentations) aligned with various stakeholders' business strategies.
• Identify, pitch, and project management of integrated software solution for amalgamated communication. Focusing on integrations with database, website, App, communication and intranet.
• Lead and nurture a growth team including Marketing, Content Creator, and external partners to deliver on brand and growth objectives.
• Collaborative with Executive Head and Department Heads to outwork strategic plans and priorities
• Audit and evaluate various business workflows and operations
• Execution of the strategy through integrated marketing channels (paid, social, SEO, content, video, partners)

• Manage and hire the marketing team and work with external agencies as required
• Ownership of the marketing budget and competitor analysis

Director Marketing Communications

MGM Wireless

• Work with the developers, sales, and customer service staff to target business objectives and key results
• Managing the business processes and staff from SaaS business identification, quotation, contract of service, implementation and after-sales support
• Work with the founders to set marketing strategy & KPIs
• Evangelizing solution messages to prospects and customers in meetings and company events
• Development of existing and strategy for existing and new SaaS products and markets
• Working with internal and external developers on software and system improvements
• Creation and facilitation of workshops and consultancy services
• Support the goals of the organisation and Board
• Support Education Department contracts, tenders, and key accounts

General Manager - EdTech Division (SaaS)

• Developed and executed ABM strategies to drive targeted demand generation, aligning marketing efforts with key accounts and high-value prospects.
• Built and maintained a high-performing sales pipeline through strategic content, CRM management, and data-driven lead nurturing.
• Created and distributed awareness and educational content on effective school communication, positioning the brand as a thought leader in the EdTech space.
• Conducted competitive analysis to assess market trends, refine product positioning, and identify strategic opportunities for differentiation.
• Equipped the sales team with high-impact enablement tools and materials, ensuring alignment with marketing strategies and revenue goals.
• Led ideation and project management for a new product, driving go-to-market execution and cross-functional collaboration.
• Leveraged internal and external data to optimise marketing campaigns, refine audience segmentation, and enhance conversion strategies.

Marketing Director

• Performance Analysis - Brand Strategy - Channel Growth - Client Acquisition - Lead Generation - Product Marketing - E-commerce - Social Media Strategy - Campaign Evaluation - Competitive Analysis - Creative Direction - Media Buying

• Create Digital Strategy with staff for individual clients to ensure return on investment & business growth
• Develop creative, innovative & strategic advertising solutions to develop true media partnerships
• Digital expertise & coaching
• Portfolio planning and management - understand current portfolio and plan digital strategies to address need, growth potential, audience and total advertising spend
• Responsible for driving teams' digital sales and achieving targets
• Industry insights - support the creation and presentation of meaningful insights to share with which stakeholders
• Market Opportunity & Industry Analysis - Understand and utilise data to identify new growth opportunities and diagnose solutions
• Build High-Performance Environments - The ability to deliver and get the best out of people by coaching, developing and providing feedback to perform to the best of their abilities

Group Digital Manager

Pedare Christian College

Pedare is an Independent coeducation Anglican & Uniting Church School, with a focus on academics, music, and robotics located in the North Eastern suburbs of Adelaide
• Responsible for the creation and execution of marketing initiatives with its brand, public relations, media, advertising and communications objectives
• Member of the College Executive, involved in strategic planning and corporate governance including Board Presentations
• Development and execution of a strategic marketing plan resulted in growth in all aspects of the marketing and sales funnel with increased engagement, lead, and conversions
• Event management including anniversary events, College events and Open Days
• Project management of a new College website and digital marketing strategy resulting in increased qualified leads by 258%. (2016) with sustained YOY growth (880 enrolments to currently 1099)
• A technology enthusiast and content creator I created and edited 360 imagery, drone footage, time-lapse, augmented reality and the use of beacon technology in integrated marketing campaigns
• Event Management and support for Open Days, FIRST Australia Robotics Competition, Robo-Camps, Google CS4HS, and other events
• Change Management strategies and implementation for One College, One Campus, Google Classroom, community communication, and co-curricular workflows
• Public Relations including joint PR release with Life Care partnership, working with the Office of the Hon Susan Close MP, Minister for Education and Child Development in communicating Non-Government School Loans Program to media

Collaboration with other State Government, Local Council, and other business partners

Marketing & Communications, Member of Senior Leadership Team

Pro AV Solutions

• Business development and community engagement for B2B and B2C
• Content creation and lead generation for B2B
• Key accounts across SA for TV/Film, Arts, Education, Military and Law Enforcement.
• Event and solution presentations, business partner events, sponsorship award nights and product launches
•  Creation of tutorials and lead material
• CMS of the national website
• Provide marketing content for email marketing
• Creation of social and online content and monitoring for engagement and lead generation
• Training and solution sessions including SA Department of Education
• Implement marketing strategies and creation of content for Pro AV Solutions' national website and communications
• Certified Apple Professional (2012 & 2013)
• Certified Adobe Creative Suite, Product & Enterprise Professional 2013

A highlight of Pro AV Solutions was the connections and relationships formed within the film, advertising, and creative agencies. Being passionate about cinematography these business contacts enabled my interests in visual storytelling to develop further filming concerts, music videos and being a camera operator on the "Live at Twin Earth" series

Account Manager and Content Creation Specialist

Panasonic Australia

Managing key accounts in South Australian and the Northern Territory. Relationships and communication were crucial to my success in achieving my employer's targets while enhancing business relationships.

Key Highlights
The highest percentage of the 2010-11 business plan, 8% above state total. 
• Genius of the Month Award 2011 – recommended by peers for demonstrating core Panasonic values over and above core responsibilities.
• Growth in market share across strategic categories against the downward national trend.
• Create and ensure product sell in and sell through, product positioning and product training.
• Develop new business markets and strengthen existing relationships.
• Reporting of activities and market trends to management.
• Meet KPI of sales targets by product categories in the highly competitive consumer electronics market.
• Brand management against competitors.

Key Account Executive SA/NT

Reporting to the national Marketing Department, my role was to provide marketing and training initiatives to drive sell-through of Panasonic products in the SA & NT markets. 
Establish relationships with a diverse range of stakeholders including proprietors, managers and staff.

Key Highlights
• Customer Care award for the month of June 2008.
• The employee of the Month for July 2008.
• Business development trip to Japan with key business partners.
• Support for charitable functions and events with business partners.
• Client relationship building at sponsorship partner events. Including Melbourne F1, Clipsal 500, Panasonic Pavilion at SAJC, Melbourne Cup, Rugby 7's, Asian Cup and AFL games.
• Co-ordination and facilitation of marketing initiatives to drive branding and sales through training programs in SA & NT.

Role Attributes:
• Analyse market trends and report to the national Marketing Department. 
• Creation and implementation of training material for national distribution. 
• Support for training and events such as national road shows and product launches. 
• The development and delivery of local marketing strategies to enhance sales for the SA/NT marketplace.
• Co-ordination and execution of marketing material for brand awareness.
• Supporting the state sales team to achieve state sales targets and national objectives.

Field Marketing - Product & Technology Trainer

Holden

SA Master dealership for fleet and new cars. 
Project Managing supply to deliver on contractual agreements
Operation of the Fleet Management Information System, including data analysis, report generation and monitoring performance standards to ensure contract compliance.
Sales forecasting, Project Management and vehicle sourcing.
Training in FSRA Finacial services as part-time Business Manager from the contract, novated lease and financial assistance.
More than 20 customer commendations for exceeding customer expectations and providing a high level of customer service.

Government Contract & Fleet Sales Coordinator. (Business Manager - part time)

I’m fortunate to have worked in marketing, sales, insights, product development, and educational leadership within Media, AdTech, Education, SaaS, EdTech and the Consumer Electronics industry across publicly listed, not-for-profit and values based organisations.

I solve process challenges by creating streamlined workflows and results in marketing strategy,  performance media, market research, brand messaging, content creation and and business strategy.

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