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PLG | ABM | Growth Marketing | PLS | GTM Motions With over 6+ years of leadership in product-led growth (PLG), product-led sales (PLS), and growth marketing strategies, I am a proven leader in scaling businesses through innovative go-to-market (GTM) and account-based marketing (ABM) tactics. My expertise spans both bottoms-up approaches, optimizing self-serve acquisition, and top-down strategies, where I’ve significantly influenced pipelines and revenue growth. As the first PLG marketing hire at Netlify and the PLG executive hire for the product-led sales motion at Labelbox, I have a track record of driving substantial results. -- M.S. Management (Thesis: Strategic Thinking) B.S. Mechanical Engineering B.S. Materials Engineering I am addicted to Strategic Thinking where the intersection of Systems Thinking + Cognitive Psychology + Game Theory live. To me, strategic thinking is more than strategy, it's about developing facilitators of strategic thinking -> | Being holistic | Developing quick insights | Growing intuition | Embracing logical thought | Integrative - synthesizing discrepancy | Flexibility & open mindedness | Metaphoric - storytelling Growth Advising & Consulting: * Innovator: Advisor-level role who designs growth models - qualitative & quantitative * Builder: Advisor/Consultant level role who builds out processes & systems to test growth model hypotheses (mostly Series A and B startups with PLG focused models) * Optimizer: Consultant-level role who optimizes/scales growth channels (e.g. Google Paid Search)
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