Labelbox

Director of Growth

Growth Consulting

Netlify

Senior Growth Lead

• All things Acquisition, Retention & Monetization. Loops loops loops!

• Instrumental in developing and strategizing the acquisition strategy for Netlify's PLG engine

• Collaborate with growth team in standing up and contributing to the PQL motion (Product Led Sales)

• Stood up and help drive several data projects in collaboration with Data/Eng/Product teams involving tools such as Snowflake, Census, Segment, Hubspot, Mode, Transform, SFDC & more

• Managing Performance Marketing functions including Google Ads (paid search, display), LinkedIn Ads, Twitter Ads, Carbon Ads, & more in order to drive Self Serve growth & Enterprise hand raiser motions

• Deeply embedded in cross-functional collaboration between different parts of the org in order to scale Acquisition, Retention & Monetization growth loops

Growth

Stytch

– Provided 1:1 advisory services to CEO and founding team on best PLG practices towards acquiring the self-serve developer and providing input towards onboarding strategies to increase activation.

– Owned, managed, launched, and scaled the growth marketing acquisition strategy targeting the self-serve developer. Managed a paid $200k+ monthly budget across various channels.

– Supported the marketing team through leadership and management while the Head of Marketing was on maternity leave. Temporarily had strategic input on marketing initiatives. Had 1:1s with each team member and coached each member with guidance and best practices.

Growth Advisor

MuteSix

• Mentored paid search marketing coordinators and led them to successfully manage new accounts within 3 months

• Continued growth of existing accounts while managing a 10x increase in budgets

• Thought leader in new google search strategies

Senior Search Engine Marketing (Growth) Manager

• Drove a +340% YoY increase in ROAS while controlling $2.4 million in annual budget

• Increased landing page conversion rate by +4% by leading creative teams to design new webpages using effective optimization techniques & designing conversion loops

• Fully develop strategy, manage $100k+ monthly budgets, and own entire paid marketing campaigns of Google & Bing Paid Search, YouTube, Display, & Discovery ads

• Consistently launch new strategic campaigns through strong partnerships and effective cross-functional collaboration with design, creative, data/analytics, and marketing teams

• Received promotion

Search Engine Marketing (Growth) Manager

•Content writer and storyteller for various medium publications with more than 100,000 followers medium.com/@drewteller 
•Created and manage publication: Yogi Stories https://medium.com/yogi-stories

StoryTELLER

Lund Yoga Community (LYC)

•Launched the first donation-based yoga studio in Sweden -> 56% Monthly Gross Margin

•Using storytelling, I created the mission & the vision of the brand backed by solid values which were consistently delivered upon every single day through copywriting, social media messaging, and website positioning

•Generated customer base to 200 people in less than 4 months through use of strategic product market fit and emotional value-based messaging 

•Cultivated a global community with an audience from 25+ different countries (my favorite part)

•Product Marketing Achievement: Drove a consistent 25% monthly new member activation rate through weekly social media & email campaign testing (IG was ToF, FB was MoF, email was BoF)

•Developed social media marketing and Facebook ad strategies to position with targeted audience

•Growth Achievement: Maintained a 75% weekly user retention through listening to my students, adapting to their needs, and serving tea (seriously, tea helped!)

•Investment Achievement: Awarded 1-year funding by pitching to local investors and partnering with the University, which opened up the potential market to 25k more students

•SEO Achievement: Landed #1 on Google Search in less than 5 months

Founder

GetAccept

• Hypergrowth startup environment where I was the 3rd person in the marketing team while company was scaling from 30 to 100 employees -> responsible for growing their sales enablement product while simultaneously running experiments

• User Acquisition Growth: Generated a 6% increase in SQLs from a 22k MQL base through an email campaign consisting of 3 strategic touch points (top of funnel audiences -> newsletter, blog, website visitors, webinar attendees)

• Product Marketing: Assisted in ~14% increase of sales yield by creating a fully functioning sales/marketing collateral content management library within HubSpot

•Sales Enablement: Researched, synthesized, and authored the first educational content piece on Sales Enablement to help align internal marketing and sales teams to work more cohesively: https://www.getaccept.com/blog/ultimate-guide-how-and-why-you-need-sales-enablement-in-your-organizations

Senior Growth/Product Marketing

AEI/Affiliated Engineers, Inc.

•Designed Heating, Ventilation, Air Conditioning, and Energy modeling of complex systems in Hospitals, Biotech labs/Cleanrooms, Data Centers, and renewable energy-focused buildings

•Managed design projects of 1-3 years and budgets of $800k+

•Created technical presentations, trend data analysis, and developed proposals

•Proficient in AutoCAD, Revit, and MS Excel skills for design completion

•Engineered wiring and controls diagrams for the control systems of new building platforms

•Reviewed specifications and submittals in fast pace environment to ensure construction deadline is met

•Managed business relationships and budgets for multiple clients

•Created excel spreadsheets using complex formulas and macros for streamlining work and efficiency
 
•Quality assurance and oversight for manufacturing and construction practices

Mechanical Project Engineer, Management Consultant

Director of Growth | Labelbox | TheProductLed.com

M.S. Management (Thesis: Strategic Thinking)
B.S. Mechanical Engineering
B.S. Materials Engineering

I care most about people, relationships, work environment, and the effect culture has on our lens.

I am addicted to Strategic Thinking where the intersection of Systems Thinking + Cognitive Psychology + Game Theory live. To me, strategic thinking is more than strategy, it's about developing facilitators of strategic thinking -> | Being holistic | Developing quick insights | Growing intuition | Embracing logical thought | Integrative - synthesizing discrepancy | Flexibility & open mindedness | Metaphoric - storytelling

Growth Advising & Consulting:
* Innovator: Advisor level role who designs growth models - qualitative & quantitative
* Builder: Advisor/Consultant level role who builds out processes & systems to test growth model hypotheses (mostly Series A and B startups with PLG focused models)
* Optimizer: Consultant level role who optimizes/scales growth channels (ex. Google Paid Search)

Taplio

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