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I led product partnership opportunities with leading technology peer companies including Google and several social media platforms to build new experiences, drive innovation, and fuel growth across dynamic platform ecosystems.

Senior Business Development Manager - Strategic Partnerships

Spotify

Product & Platform Partnerships Lead for Spotify’s strategic partnership across the Google ecosystem including but not limited to the Google Assistant, Google Maps, Android TV, Chromecast, Google Play, Google Home, Nest Hub, and more.  

Delivering the best Spotify experience possible. 

To as many people as possible. 

In as many moments as possible.

Consumer Business Development Lead

Facebook

Product partnership strategy for Facebook’s Augmented Reality platform on Facebook, Messenger,  and more with movie, television, game studios, sports leagues/teams, music labels and independent artists reaching nearly 2 Billion users around the world.  

Contributing to Facebook’s product development and platform strategy in augmented reality, masks, lenses, and frames for a more personalized user experience that allows individuals to better express themselves across the Facebook family of apps.

Strategic Partner Manager, Product Partnerships

PlayStation

Managed, retained and grew PlayStation’s Media and Entertainment (M&E) partnerships in Over-The-Top (OTT) and TV Everywhere to create economic and strategic value for SCEA, contributing to 18% YOY growth in FY14 and annual revenues of approximately $50 million.

Negotiated and closed complex partnership agreements for the PlayStation 4 launch including Netflix, Hulu, Crackle, Amazon Instant Video, Redbox Instant by Verizon, Vudu, MLB.TV and NHL GameCenter Live.

Cultivated and evaluated new business opportunities in subscription, transactional, ad-supported and authenticated video products to drive revenue growth and increase customer satisfaction with PlayStation. 

Executed contract renewals, agreements and amendments through collaboration with in-house attorneys and paralegals. 

Collaborated in product development and platform planning with project management and engineering teams to maximize performance, investigate new features, attract new partners and increase customer engagement.

Tracked, analyzed and communicated quantitative metrics and key performance indicators to media and entertainment partners and Sony stakeholders to uncover performance optimizations and new business opportunities.

Monitored and analyzed evolving content lineup for competitive connected living room devices including Xbox One, Xbox 360, Apple TV, Roku, Amazon Fire TV, Chromecast and Samsung Smart TV and Blu-ray Players.

Managed the budgeting, forecasting and financial reporting for M&E and personalized digital content businesses

Business Development Manager, Media & Entertainment

ESPN

Managed the digital media planning & strategy for live sports and studio programming from the NBA, NFL, MLB, College Football, and NASCAR, in addition to digital products including ESPN Mobile, ESPN.com, Fantasy Football and WatchESPN across online, mobile, social and digital video channels. 

Executed and managed landmark digital partnership with Sports Illustrated extending ESPN’s reach with iconic sports brand.  

Planned and implemented ESPN’s online and mobile media strategy that led to more than 20MM downloads of ScoreCenter, the No. 1 free mobile sports application increasing monetization opportunities for ESPN Mobile.

Collaborated with brand marketing teams to achieve YOY ratings growth, customer acquisition, increased brand awareness and though leadership within digital, mobile and social channels including ESPN-owned digital assets such as ESPN Mobile Web, ESPN.com in addition to 3rd-part partnerships including Facebook, YouTube, Yahoo Sports and Wall Street Journal.

Managed, planned and executed the digital media execution of BCS Championship and NBA Playoffs & Finals that achieved record TV ratings.

Associate Marketing Manager, Digital Media

Sports Illustrated

Developed	and executed customer-focused	solutions through integrated platforms that combined SI’s digital	assets with magazine	and event marketing platforms including Super Bowl, Sportsman	of the Year	and Swimsuit contributing to top line digital revenue. Delivered optimization solutions	through analysis of media delivery & engagement	 metrics to increase advertiser ROI.

Collaborated in the closing and design of Sports Illustrated’s franchise digital partnership with ESPN increasing SI’s digital revenue with its No. 1 advertising partner by 130% YOY.

Managed fulfillment of SI.com promotional contest and sweepstakes programs including the Peter King Challenge that increased General Motors’ investment with SI more than 15% YOY in 2007.

Delivered optimization solutions through analysis of media delivery & engagement metrics to increase advertiser ROI.

SI Digital Client Marketing Associate

NBC Sports Chicago

Launched,	managed and executed the	online content and brand strategy for Comcast SportsNet’s	Chicago-based regional sports network delivering	unique experience to local sports fans	and creating digital brand identity for network. Coordinated	digital marketing campaigns for live	sports and	studio programming to increase brand	awareness, tune-in intent and fan	engagement.

Launched	strategic	email	marketing	campaign	to establish daily engagement targeting local	fans.

Managed the development of three website interns to expand department’s capabilities and create talent pipeline.

Website Coordinator

Minnesota Timberwolves

Delivered segmented customer solutions to consumer and business customers for individual game group entertainment experiences during 2004-05 NBA season, the franchise's most successful year in its history.

Created group ticket sales promotion that sold 115 tickets to weeknight Timberwolves game

Assist ticket sales executives in group and season ticket sales for Timberwolves and Lynx

Provide ticket information to Timberwolves fans during games and assisted with implementation of group ticket promotions

Ticket Sales and Marketing

National Basketball Association

Member of NBA's 2003 Summer Internship Class of 30 undergraduate and graduate students within Marketing and Communications Group focused on Market Research and Analysis projects for League and team business endeavors including:

Customized research reports to NBA and WNBA teams to identify potential corporate sponsors 
 
Arena and facility study for potential WNBA relocation or expansion cities

Multicutural and Ethnic market population profiles for all 30 NBA teams 

Cost effective recommendations for radio and television advertising in WNBA playoff markets

On-site data collection targeted to understanding WNBA attendee consumption habits

Participation in NBA Events including NBA Draft, WNBA All-Star Game, NBA Basketball and Books clinic, NBA Inside Stuff taping, NBA Rhythm ‘N’ Rims and NBA All-Star Game

Market Research and Analysis

With over 15 years of experience at the intersection of sports, media, entertainment, and technology, I have built a career specializing in strategic partnerships and business development. My expertise spans distribution, monetization, product innovation, and business strategy within complex digital ecosystems.

I have successfully led high-impact initiatives across industry-leading organizations like LinkedIn, Spotify, Meta, Sony, and ESPN. My work has driven growth, innovation, and strategic value in partnerships with global tech platforms, augmented reality developers, and entertainment leaders. From launching groundbreaking AR platforms to forging pivotal collaborations with tech giants like Google, I thrive in creating value through visionary partnerships and cross-functional collaboration.

I hold an MBA from NYU Stern and have a proven ability to navigate dynamic industries, delivering measurable results through analytical insights and creative problem-solving. Based in New York City, I am passionate about exploring new challenges where strategy meets innovation, driving meaningful impact in transformative industries.

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