The BrandAlley Group

Overseeing Brand, Creative, CRM, Performance Marketing and Data & Analytics

Marketing Director

Interim Head of Customer Marketing

Human Theory

Led insight and data-driven transformation programmes for household brands such as Jo Malone, GSK, Pret, Bupa, Confused.com and Uswitch, enabling them to put customers at the heart of their business, brand, marketing and creative strategies.

Also worked with multiple D2C brands, including Percival Menswear, PureIS CBD, Della Vite Prosecco, Crown Shoes, Higgidy and Deeply Foods to define their best customers and identify routes to efficient brand growth. 

All of this was done using our innovative approach to data and insight, combining first, second and third party data to produce commercially focused strategies for growth, based on unmet consumer needs

Founder and CEO

Karmarama/ Accenture Interactive

Responsible for the P&L of the business data offering prior and after the acquisition by Accenture.

Grew revenue YoY and streamlined costs, moving the business unit from data sales to innovative, award-winning data science.

Head of Data & Analytics

OgilvyOne Worldwide

Freelance Principle Consultant

RAPP

Freelance Senior CRM/ Data Strategist

WDMP

Freelance Senior Data Strategist

M&C Saatchi MILK

British Gas

Freelance Senior Data Consultant

Domestic & General

Head of Data Planning

Data and customer focused marketer with 20 years of senior experience supporting brands to put customers at the heart of their brand, creative, performance and retention and strategy.




Super excited to have joined END. as Chief Digital & Customer Officer. Great company and great people - can’t wait to get going.

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Andrew Webber

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