Belkins

Belkins is a technology company that leverages proprietary technology and a unique methodology to set appointments with target client prospects for revenue leaders in a variety of industries. Our award-winning, blended SAAS and Service model has been fine-tuned over the last 5 years and has supported hundreds of clients globally.

We offer a comprehensive range of sales and business development processes including leads research, B2B outreach, LinkedIn Influencer programs, and appointment-setting services.

Community Manager

Belkins B2B Sales & Marketing Pros

MetaHistory

Community Manager [Volunteer]

Everstake

- Managed communication campaigns to raise awareness and improve community engagement
- Developed Standard Operating Procedures for all key community management areas 
- Ran AMAs. Initiated, organized, facilitated and tracked the performance —16 AMAs in total (170% quarterly OKR completion rate). Moderated the sessions, participated as an invited speaker
- Engaged with the community via Twitter, Reddit, Discord, and Telegram. Passed the feedback and requests to the team
- Closely collaborated with the SMM and Content team. Generated tactics and post ideas. Analyzed social media channels' performance
- Set up, maintained, and moderated the Discord server for Eversol. Handled support tickets from users
- Maintained relationships with partners and drove co-marketing activities. Handed over partners to respective stakeholders
- Distributed key content pieces via Twitter, Reddit, Telegram, and Discord (113% quarterly OKR completion rate). Created and maintained a Distribution CRM to measure the results, including impressions, engagements 
- Identified KOLs and built long-term relationships with influencers, content makers, and crypto experts to amplify the reach on social media

Fleetsy

- Designed and executed GTM strategy for the initial launch
- Responsible for key Acquisition metrics
- Served as the main point of contact to all users: managed Fleetsy early adopters community, conducted demo sessions to clients and partners
- Conducted market research, customer interviews and usability testing sessions
- Refined value prop and positioning based on user feedback
- Initiated and managed the creation of marketing copy, collateral and other content to highlight product benefits 
- Collaborated with the Product team to ensure consistent tone-of-voice and messaging across product and marketing channels
- Advised the Product team on new product pivots and features based on user feedback


Tools and platforms: Google Ads, Facebook Ads, Hotjar, Lookback.io

Product Marketing Manager

DataRobot

- Revamped Online Advertising process to predictably grow the function
- Developed new Ads campaign framework to support strategic pipeline generation goals 
- Optimized marketing activities and assets (messaging, targeting) for alignment with customer pain points 
- Introduced new analytics and reporting capabilities for Google Ads and LinkedIn Ads activities
- Rebuilt marketing data infrastructure for Web: SEO and Conversion Rate Optimization

Tools and platforms: Google Analytics, Google Ads, LinkedIn Ads, Ahrefs, Trendemon

Business Architect - Demand Generation

- Defined and implemented reporting framework (KPIs and metrics) for content marketing, ABM campaigns, SEO. Owned dashboard infrastructure covering those areas
- Deep-dive analysis
- Co-hosted internal training sessions on company marketing data and BI fundamentals
- Served as a main point of contact for marketing leaders when it comes to reporting on and interpreting specific metrics
- Worked on data definition, collection and transformation (defining data structure, establishing data collection process, writing custom DBT models to standardize metrics and ensure accurate reporting)

Tools: Google Analytics, SQL, Python, Chartio, Tableau, Google Data Studio, in-house solutions

Marketing Analytics Manager

* Generated 30+ New Business sales opps with avg. deal size of $70k
* Decreased Outreach team email bounce rate from 12% to 6%

- Co-lead building Outreach function from ground-up and transforming it into the key demand generation source
- Managed 5 Outreach (ABM) Specialists
- Scaled day-to-day processes of ABM research; campaign, and funnel optimization, as well as reporting
- Collaborated with SDRs, ISRs, and Field Reps to initiate, launch and review campaigns and new meetings booked
- Daily content and messaging review, analysis for targeting and segmentation, communication with sales leaders
- Owned analytical infrastructure for the whole Outreach function (ABM program results dashboards, team performance dashboards, ad-hoc reports)
- Created ABM-related documentation in Confluence

Tools: Salesforce, Outreach.io, chartio, neverbounce, zoom.info, in-house marketing automation

ABM Campaign Manager

Attendify

- Generating new upsell opportunities to drive revenue
- Maintaining customer success records and ensuring data integrity in Salesforce
- Managing and analyzing customer lifecycle campaigns 
- Assisting CSM with various client-related tasks
- Delivering presentations and making ad-hoc reports

Customer Success Associate

*Top performing research specialist based on number of intro calls generated (3 months in a row)

- Identifying new prospects through publicly available sources using various leadgen techniques and tools
- Maintaining leads and opportunities records in Salesforce
- Achieving and exceeding monthly quotas for qualified sales opportunities
- Creating outreach campaigns based on customer profiles
- Onboarding and mentoring new team members

Research Specialist

Marketer and community builder with 5+ years of diverse experience in B2B and Web3 environments. Driven by inspiring teams and products, vibrant and transparent work culture, and meaningful business objectives. Love to evolve, explore and grow my expertise.

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