Enable3

Community Manager

Belkins

Belkins B2B Sales & Marketing Pros

Everstake

- Managed Twitter, Reddit, Discord, and Telegram. Passed the feedback and requests to the team
- Set up, maintained, and moderated the Discord server for Eversol. Handled support tickets from users
- Launched communication campaigns to raise awareness and improve community engagement
- Developed Standard Operating Procedures for all key community management areas 
- Ran AMAs. Initiated, organized, facilitated and tracked the performance —16 AMAs in total (170% quarterly OKR completion rate). Moderated the sessions, participated as an invited speaker
- Maintained relationships with partners and drove co-marketing activities. Handed over partners to respective stakeholders
- Distributed key content pieces via Twitter, Reddit, Telegram, and Discord (113% quarterly OKR completion rate). Created and maintained a Distribution CRM to measure the results, including impressions, engagements 
- Identified KOLs and built long-term relationships with influencers, content makers, and crypto experts to amplify the reach on social media

Fleetsy

- Designed and executed GTM strategy for the initial launch
- Responsible for key Acquisition metrics
- Served as the main point of contact to all users: managed Fleetsy early adopters community, conducted demo sessions to clients and partners
- Conducted market research, customer interviews and usability testing sessions
- Refined value prop and positioning based on user feedback
- Initiated and managed the creation of marketing copy, collateral and other content to highlight product benefits 
- Collaborated with the Product team to ensure consistent tone-of-voice and messaging across product and marketing channels
- Advised the Product team on new product pivots and features based on user feedback


Tools and platforms: Google Ads, Facebook Ads, Hotjar, Lookback.io

Product Marketing Manager

DataRobot

- Revamped Online Advertising process to predictably grow the function
- Developed new Ads campaign framework to support strategic pipeline generation goals 
- Optimized marketing activities and assets (messaging, targeting) for alignment with customer pain points 
- Introduced new analytics and reporting capabilities for Google Ads and LinkedIn Ads activities
- Rebuilt marketing data infrastructure for Web: SEO and Conversion Rate Optimization

Tools and platforms: Google Analytics, Google Ads, LinkedIn Ads, Ahrefs, Trendemon

Business Architect - Demand Generation

- Defined and implemented reporting framework (KPIs and metrics) for content marketing, ABM campaigns, SEO. Owned dashboard infrastructure covering those areas
- Deep-dive analysis
- Co-hosted internal training sessions on company marketing data and BI fundamentals
- Served as a main point of contact for marketing leaders when it comes to reporting on and interpreting specific metrics
- Worked on data definition, collection and transformation (defining data structure, establishing data collection process, writing custom DBT models to standardize metrics and ensure accurate reporting)

Tools: Google Analytics, SQL, Python, Chartio, Tableau, Google Data Studio, in-house solutions

Marketing Analytics Manager

* Generated 30+ New Business sales opps with avg. deal size of $70k
* Decreased Outreach team email bounce rate from 12% to 6%

- Co-lead building Outreach function from ground-up and transforming it into the key demand generation source
- Managed 5 Outreach (ABM) Specialists
- Scaled day-to-day processes of ABM research; campaign, and funnel optimization, as well as reporting
- Collaborated with SDRs, ISRs, and Field Reps to initiate, launch and review campaigns and new meetings booked
- Daily content and messaging review, analysis for targeting and segmentation, communication with sales leaders
- Owned analytical infrastructure for the whole Outreach function (ABM program results dashboards, team performance dashboards, ad-hoc reports)
- Created ABM-related documentation in Confluence

Tools: Salesforce, Outreach.io, chartio, neverbounce, zoom.info, in-house marketing automation

ABM Campaign Manager

Attendify

- Generating new upsell opportunities to drive revenue
- Maintaining customer success records and ensuring data integrity in Salesforce
- Managing and analyzing customer lifecycle campaigns 
- Assisting CSM with various client-related tasks
- Delivering presentations and making ad-hoc reports

Customer Success Associate

*Top performing research specialist based on number of intro calls generated (3 months in a row)

- Identifying new prospects through publicly available sources using various leadgen techniques and tools
- Maintaining leads and opportunities records in Salesforce
- Achieving and exceeding monthly quotas for qualified sales opportunities
- Creating outreach campaigns based on customer profiles
- Onboarding and mentoring new team members

Research Specialist

Community leader with 6+ years of marketing and community management experience. Proven success in scaling communities, leading teams, and executing high-impact strategies. Skilled in developing community growth and engagement plans, managing campaigns, and leveraging social media channels for promotion

Core competencies: Community Strategy, Community/Social Media Management, Marketing Strategy, Influencer Relations, Partnerships, Referral Marketing, Analytics

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