L2L (Leading2Lean)

Director of Marketing Operations

AVEVA

(Formerly Schneider Electric Software)

Responsible for execution of inbound strategy leveraging HubSpot.

Marketing Automation Specialist

Pelco by Schneider Electric

-Help identify, develop, manage and support marketing initiatives including events, campaigns and sales support to help drive sales objectives
-Design high-engagement, multi-touch campaign plans primarily using digital marketing channels for demand generation and brand awareness and progress the audience through the sales cycle 
-Assist in setting marketing campaign goals and define metrics for measurement of campaign performance. Own the creative strategy and execution of campaign themes and messages. Create partner marketing campaigns and assets that support awareness and drive sales through partner channels. 
-Oversee production of content and key campaign assets including customer facing promotional materials as well as internal content (e.g. advertisements, videos, emails, social media and online campaigns). 
-Participate in cross-functional teams as a marketing resource for concept development, idea generation, planning and leadership. Collaborate with global colleagues at various levels in the organization as well as external parties to implement effective marketing and content programs
-Manage customer facing webcasts: registration page design and invite deployment, presentation development, production of live event and post event reporting

Digital Marketing Manager

Around the Clock Care

Community Educator & Marketer

Spectrum Energy Solutions

Consultant

Z Foods Inc.

•	Oversee sales department of one of nations largest dried fruit processing facilities,  sales of $15 million dollars annually  
•	New Business Development: creating and assigning cold call lists, e-mail marketing, attending trade shows, and expanding current sales volumes through new product lines
•	Management: offer coaching and guidance on sales practices, recruit and train new employees and delegate and supervise sales projects
•	Key Accomplishments: 
-Lead efforts in acquiring national grocery account worth $1,000,000 annually
-10% of new accounts contributed to annual gross sales
-Developed systems and metrics to create better communication and transparency between departments

Sales Manager

Tagmar Inc.

•	Lead sales department of #1 Website in the World Promoting Adventure Vacations
•	Management: project/lead assignment, presentation scripting,  and account development 
•	Key Accomplishments: 
-Sales Record: 24 consecutive months of quota
-Sales Record: 12 consecutive months of exceeding quota by 30%
-Training: 100% all new hires hit quota first month

Director- New Business Development

Andy Gonzales is a marketing automation specialist with a focus on lead management best practices.



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