Andrew Mitchell's Linkedin Analytics

I’m Andy, a Commercial Strategist & Market Positioning expert. I help bold B2B businesses find their most profitable position in-market, to deliver dramatic growth. Throughout my career, I was challenged to understand and influence the purchase habits of consumers across the world. Yet I came to realise that these marketing campaigns and tactics can only ever be part of the solution. We simply can’t “communicate” our way out of poor market positioning, no matter how large the marketing budget. The smart strategy is always to sell to the people who value what you are offering you the most. Sounds simple, but often overlooked as it’s hard to be truly objective from inside your own business. So I’ve become the goto when business as usual isn’t delivering the goods. Challenging businesses to position more purposefully, creating the strongest and most defensible foundation for scale. Market Positioning underpins every revenue generating function in a business, it’s my job to make it easy and quick to implement change in every organisation. Regardless of their maturity, sector, or experience. If you're a senior leader planning for dramatic growth, but experiencing these symptoms, it’s time to review your positioning. It’s too HARD to explain. People who know you get it, but you struggle to get new customers to understand. It’s too SLOW to sell. The sales cycle drags on, or rate of sale compared to competitors is too low. It’s too SIMILAR. Competitor products or services crowd you out, taking attention and your prospects. Feel free to connect and chat. It’s where positive change begins.