Andy Alden DipDM's Linkedin Analytics

With 30+ years in marketing, I lead pan-European B2B and merchant partnership marketing at Mastercard, helping shape an inclusive, digital economy where every transaction is safe, simple, and accessible. I bring deep expertise in marketing strategy, customer insight, and digital media to elevate brand perception, drive demand, and support business growth across financial institutions, retailers, and digital partners. Known for connecting the dots across teams and functions, I deliver impactful, insight-led campaigns that help businesses thrive and realize their greatest potential.