Hitachi Vantara

Senior Product Marketing Manager

Catchafire

Developed a comprehensive marketing plan to attract new distributors and end-user manufacturers.
Created targeted content plans and outlines for white papers, blogs, and social media posts based on in-depth SEO research.
Analyzed Google Analytics data to identify website user behavior and improved lead capture and engagement.
Developed and executed a comprehensive email marketing campaign, crafting targeted messaging and content for each stage of the customer lifecycle.

Marketing Consultant

Treasure Data

*Position eliminated due to Treasure Data reduction in force

Conducted market research to guide GTM strategies, positioning, and messaging
Planned & launched B2B enterprise SaaS features, boosting market penetration 30% & brand awareness
Published recognized thought leadership, engaging industry analysts & readers
Created impactful sales and partner development collateral, driving 20% adoption rate increase
Drove engaging content creation, 30% web traffic surge across channels

Director of Product Marketing

Pepperdata

Planned and launched new B2B enterprise products and feature sets into the on-prem and cloud marketplace
Developed product marketing strategies, positioning, messaging, and value propositions
Doubled inbound web traffic YOY with a search strategy and unique optimized content for a SaaS platform 
Created and wrote customer-facing content which increased press coverage & customer engagement

Hortonworks (acquired by Cloudera)

Increased web traffic and qualified leads by leading content creation efforts across the company  
Expanded market share of voice through impactful thought leadership content for demand generation
Improved operational efficiency by 17% by developing scalable and repeatable best practice processes and frameworks for content development.

Senior Marketing Manager

ForeScout Technologies Inc.

Created go-to-market content strategies (GTM) for cybersecurity solutions and use cases that resulted in a 40% increase in market awareness and visibility.
Generated a 15% increase in sales leads by producing SEO optimized blogs and articles

Nimble Storage (acquired by HPE)

Designed go-to-market strategy (GTM) and content plans for data storage product launches and strategic initiatives for both SaaS and hardware-based cloud and data center products.
Collaborated with product management, engineering, and marketing teams to develop succinct and compelling positioning, messaging and value propositions that served as a basis for all product content.

Director of Marketing

Brocade (acquired by Broadcom)

Composed and promoted data center switching solutions content including contributed articles, white papers, blogs, web copy, and social media increasing visibility in the market by 12%.
Pioneered the discipline of Content Strategy and Content Marketing company wide which increased web traffic from search 17% and the average call to action (CTA) 10%.

Director,  Marketing

Seagate Technology

Increased website visits and engagements 35% by planning and authoring data storage content and creative assets including whitepapers, blogs, infographics, social media, thought leadership pieces and articles

Collected and interpreted online metrics to drive navigation and site improvement projects increasing visitor page views, retention and depth by 20%

Created and executed content and web strategy, marketing and user experience for Network Attached Storage and Surveillance products across global web properties which led to a 35% increase in awareness

Marketing Strategist

Cisco

Motivated, mentored and grew a global team of high performing product marketing managers to launch new certification and training products, execute campaigns, work events and grow consumer and B2B customer bases by 22%

Built and executed marketing plans and go-to-market strategy for the Cisco Certification and Education Program resulting in a 28% increase visibility and share of voice in the market

Wrote and edited content for all customer journey stages including white papers, webinars, solution briefs, web copy, blogs, customer presentations, data sheets, technical primers, and product announcements

Created email demand generation and retargeting campaigns resulting in 60% open rates and 30% click-through rates

Sr. Manager, Product Marketing and Strategy

Conducted keyword research, analyzed performance and provided recommendations for SEO for security and collaboration products which resulted in a 250% increase in search-based traffic

Delivered actionable web analytics and forecasts using web metric reports and A/B testing results with Adobe Analytics improving the online experience and conversion rates by 4X

Introduced personalized web content, integrated video, social media, podcasts and blogs increasing usage by 15%

Marketing and Strategy

Successfully launched enterprise switching and network systems products globally by both managing virtual teams and writing US collateral that resulted in press articles, analyst coverage and increased sales

Created marketing plans, value proposition, messaging and positioning, collateral, channel training, sales enablement tools, webinars, and web presence to succinctly communicate product value and promote adoption

Increased web traffic by 48% year over year through SEO and by adding podcasts, interactive flash, and other content innovations

Data-driven B2B SaaS product marketing leader with 15+ years of experience crafting and executing go-to-market strategies that drive revenue growth (think 28% market share increase!). Proven ability to build brand awareness (30% uplift) and market penetration (25% growth) through effective positioning, messaging, and content marketing. Spearheaded high-performing teams, fostering a 17% productivity boost in both startups and enterprises.  Skilled in all aspects of product marketing, including market research, content creation, SEO/SEM, social media, and partner development.  Apply data and storytelling to bring innovative products to market and achieve outstanding results.

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