Andy M.'s Linkedin Analytics

As a seasoned ecommerce professional with over a decade of experience, I've progressed from web development to my last role as Head of Ecommerce at LA Nation Activewear. My career showcases expertise in Ecommerce, digital marketing, strategic leadership, and business growth. While at LA Nation Activewear, I led the brand's direct-to-customer presence, managing partnerships with agencies and influencers to drive brand awareness and sales. Previously, as Senior Ecommerce Trading Manager at Voyage Maison, I led an eight-person team, reducing costs while maintaining growth and implementing successful marketing strategies. My experience spans multiple sectors, including roles at Retail Home Stores Ltd, where I managed multiple websites and digital marketing campaigns for their Wall Panel and Wall & Floor Tiles companies, and at Momento Ltd, where I revamped the gift company's digital presence across websites and marketplace stores. I'm proficient in major ecommerce platforms (in particular Shopify), design software (Adobe Suite, Pixelmator, Canva), and analytical tools (Google Analytics, SEMRush). My educational background combines technical knowledge (HND in Multimedia with Web Development) with business acumen and a keen eye for design (BA in Business & Graphic Art). Throughout my career, I've demonstrated expertise in digital marketing, SEO, content optimisation, inventory management, and customer service. My approach combines data-driven decision-making with creative marketing strategies, ensuring both analytical rigour and innovative solutions for business growth. My leadership style focuses on team development, stakeholder management, and strategic planning while maintaining attention to operational details. This comprehensive approach has consistently delivered improved performance, increased sales, and enhanced brand awareness across various retail sectors.