Andy M.

LA Nation Activewear

Tasked with driving increased revenue and primarily responsible for developing all online sales and traffic channels. Maintenance of the Ecommerce system driving improvements and ensuring platform stability.

Managing the IT and Digital traffic plans to capitalise on the ecommerce infrastructure and digital marketing initiatives. Tasked with delivering tangible ROI improvements and cost savings through campaign planning and platform optimisation, with the main aim of driving Channel growth and profitability.

Full responsibility of all third party relationships and managing the broader needs of the business.

Head of ECommerce & Digital

MHD Digital

Freelance Consultant helping businesses across the country with their online presence. Web Design & Management, Ecommerce Design & Management, Project Management, Email Marketing, Social Media Marketing and much more.

Business Owner

VOYAGE MAISON LTD

Tasked with the management of the eCommerce Department, which was at the forefront of the company's business model. My role involved the management and development of the company's websites, its marketing strategy, and technical framework. 

Working with third party agencies to grow brand awareness, sales, and redevelop the company's brand website.

Also helped to put in a message bible to aid Customer Service agents when replying to customers, processes for new and existing members of staff when launching new products or collections. Managing the company's image portal for internal use and externally for trade customers. And being the point person for the company's trade website, and it's Wayfair marketplace business following the departure of other members of staff.
 
Helping to update and maintain sites with SEO-rich content. Communicating regularly with other departments and suppliers to secure key and relevant product information to promote on site. 

Producing reports on a daily/weekly/monthly basis.

Senior eCommerce Trading Manager

Retail Home Stores

Tasked with the management and development of the company’s two websites on a day to day basis, with a small web team at hand. Took ownership of the brands’ social media channels and email marketing strategy. Driving sales, growth, and brand awareness for both companies. 

Writing relevant, optimised copy, titles and descriptions for new products. Managing upload of products and collections to the website. Updating and maintaining product descriptions and copy across the site with SEO-rich content. Communicating regularly with other departments and suppliers to secure key and relevant product information to promote on site. Producing reports on a daily/weekly/monthly basis.

General duties include the day to day running of the websites and online marketplaces including
eBay and Amazon. 

Regularly worked closely with Shop Managers to help grow footfall into the stores and that online orders were completed in a timely manner, packaged correctly, and dispatched within a strict deadline to customers nationwide.

Developed a new online customer service to improve the customer experience and revenue. 

Use Google Analytics to collect and analyse data and make trading suggestions with new products launched due to my research and work. Reported on monthly and yearly sales with analysis at product/platform level.

Head Of Ecommerce

Momento Limited

Managing the day to day running of the company’s e-commerce platforms and proposing further developments to drive growth and increase conversions. Also tasked with running the company's marketing and social media platforms to further develop the brands with a focus on ROI.

General duties include the day to day running of the websites and online marketplaces including
eBay and Amazon. Deliver and develop the multi-channel offering to meet revenue goals, ensure that multi-channel metrics are within agreed levels. 

Regularly work with Shop Managers to ensure correct processes are in place to achieve planned revenue goals and that online orders are completed in a timely manner and packaged correctly.

Ensure that the company has a strong presence online and deliver an exceptional shopping experience through our multi-channel centre as well as helping to drive footfall to our shops.

Tasked with redeveloping the company's two e-commerce websites and blog platforms, while ensuring the technical interface with all channels is robust and optimises opportunities to improve performance through technology, working with outside developers/providers to resolve issues. And produce an e-commerce manual documenting procedures and process for all roles where there is an interface with the multi-channels.

Developing a new online customer service offerings to improve the customer experience and revenue. Use Google Analytics to collect and analyse data and make trading suggestions, reporting on monthly and yearly sales with analysis at product/platform level. 

Oversee social media platforms and coordinate shop staff input with a focus on events, marketing campaigns and sale optimisation focus.

E-Commerce Manager

Nevisport

As Nevisport's E-Commerce Administrator I was tasked with updating product information and content on the website, creating banners, images, promotions etc for display on the website. I had to keep on top of the website's stock management and pricing.

I would liaise with the in-house development team on a daily basis regarding the day to day management of the website and any technical issues that arose. I would regularly evaluate approaches & strategies to improve website sales conversions & customer engagement with my colleagues and the management team.

Tasked with increasing sources of traffic and with that sales via email marketing, SEO, PPC, social media and blogger outreach campaigns. And produce reports to analyse the performance of all online marketing campaigns and promotions.

During my time at Nevisport, I helped increase sales and improved upon the general profile of the online business.

E-Commerce Administrator & Digital Marketing Executive

Scotzine

Managing editor of the independent Scottish football website, Scotzine. Collaborating and managing a team of around 30 contributors from columnists and bloggers to photographers.  Building the site up to arguably be the biggest independent Scottish football website online covering all levels of the Scottish game. 

Worked with companies including Subside Sports, Ladbrokes, Tennents, William Hill, BT Sport, ESPN, Huff Post, Radio Clyde, The Morning Star and many more.

Managing Editor

Bell Johnstone & Co. Ltd

Managing, maintaining and re-developing the company's digital presence for their six websites and their social media presence. Editing and proofreading online content, email marketing for all websites and liaising with management, journalists and advertisers on a regular basis.

Web Editor & Developer

Over the years I have worked with some of the biggest brands in outdoor sports, football, media, and home improvement industries. Currently, the Head of Ecommerce at Women's activewear brand LA Nation.

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