Eclypsium, Inc.

Lead Eclypsium's GTM strategy and execution including brand and demand gen efforts as we lead the market for IT Infrastructure Supply Chain Security.

- Series C backed by Madrona, Ten Eleven, and A16Z

Chief Marketing Officer

YL Ventures

Advise cybersecurity portfolio companies on GTM strategy and operationalization

GTM Advisor

Cyber GTM Consulting

Go to market and marketing consulting on strategy and execution for cybersecurity startups

Laminar

Established Data Security Posture Management (DSPM) category and successful exit to Rubrik for ~$200m

- Growth from $0 to $5m. Joined at seed stage. Sold to Rubrik in 2 years for reported $200+m.
- Launched company 3 months after start with over 1,000 attendees at virtual industry launch event.
- Founding marketeer, grew to team of 7.
- Established new DSPM market category with Gartner and led the market. 
- Marketing engine built on intent and account-based strategies. 
- Implemented agile marketing practices. 
- Responsibilities included marketing, revops as well as SDR functions.

Laminar was leader in Data Security Posture Management including data discovery and classification, data access governance and data detection and response.

Qualys

Re-engineered marketing engine for effective demand generation and launched 4 major new products.

- Managed team of 30 marketers at $350m+ global, public, cybersecurity leader.
- Fixed broken marketing practices and implemented revtech to measure marketing effectiveness.
- Team included PR, field/channel marketing, demand generation, marketing ops, community and design. 

Qualys is leader in vulnerability management, asset management, and threat detection and response. They pioneered cloud-based SaaS in cybersecurity.

Centrify Corporation

Led team of 24+ through growth from $70m to $170m. Drove pipeline creation of up to $450m annually.

- Led a global team of 24+ incredible marketeers in Digital, Channel, Field, Demand Gen, Product Marketing, PR, AR, Customer Advocacy and Marketing Ops. 
- Re-branded to "zero trust privilege" leader after split of Idaptive from Centrify
- Utilized both account-based and intent-based practices for effective pipeline creation
- Managed efficiency gain after PE acquisition by Thoma Bravo.

SVP of Marketing

Managed AR, content, sales enablement, positioning and messaging for $100m PAM leader.

- Created sales playbook and enabled field with 13 detailed sales play. 
- Managed AR function that included leadership positions in Gartner MQ, Forrester Wave and Kuppinger Cole Leadership Compass.
- Added Customer Advocacy function and drove rollout of Customer Advisory Board.
- Managed small team of 5 PMMs and Technical Marketing.

Centrify was pioneering Privilege Access Management (PAM) leader and thought leader in IAM space.

VP of Product Marketing

Oracle

Responsible for go-to-market and strategy for Oracle's $500m global Security and Identity Management business. 

- Drove Oracle’s entry into cloud security including IDaaS, SIEM and CASB.
- Ran Oracle Security and IAM annual Customer Advisory Board.
- Enabled global field sales force of over 250 to transition from on-premises license to cloud.

Sr Director of Outbound Product Management

Bitzer Mobile

Drove growth from $0-$10m and successful exit through sale to Oracle in 3 years.

- Employee #5
- Managed critical pivot, production deployments at Chevron and Exxon, hired team, developed and launched new product in 4 months.

Bitzer Mobile delivered enterprise mobility solution to allow employees to safely access enterprise data from consumer mobile devices.

VP of Product Management

Purfresh

- Delivered world's first ever "freshness index" SaaS software, Intellipur, that tracked trip conditions in refrigerated containers and predicted shelf life of produce.
- Successfully introduced new solution for global marine export containers that grew 200% and 400% in first 2 years. 

Purfresh is a "clean tech" company focused on bringing environmentally friendly technology solutions to help keep food and water fresh and safe.

VP of Products

Apexon

- Adjusted business strategy to focus on SaaS supplier collaboration. 
- In three months delivered re-vamped UI as well as new pricing and go to market strategy.

Apexon delivered a targeted business intelligence solution for supply chain organizations based on Oracle OLAP engine.

B2B SaaS marketing and product expert. My superpower is taking complex and technical subjects and breaking down into easy to digest customer speak. I have vast experience in multiple growth stages and I'm most happy in a role the lets me not only build out an effective and efficient marketing engine, but also help direct the overall GTM strategy.

Experiences and signature themes:

· 4x successful exits with $0-$5m, $0-$10m, $10m-$120m and $70-$170m
· Successful category creation experience with Data Security Posture Management (DSPM) led to $200m exit.
· Chief "Market" Officer that can build out the marketing engine as well as help lead overall GTM strategy
· B2B enterprise marketing approach includes account-based, intent-based and agile marketing techniques. 
· Expert in alignment of functions so entire GTM team is rowing in the same direction.
· When in doubt, focus and find your wedge, then expand.
· Team leader and builder. I love to mentor.

Taplio

Andy Smith's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Andy Smith's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Andy Smith's Linkedin Analytics