Cyber GTM Consulting

Go to market and marketing consulting on strategy and execution for startups

Pavilion

Executive Member

Laminar

Successful exit and sale to Rubrik. Employee #2 in US before A round. Built team and entire marketing and GTM function. Established new market category (Data Security Posture Management) with Gartner and led the market. Effective thought leadership and demand generation efforts led to successful acquisition and exit. Marketing engine built on intent and account-based practices including successful implementation of agile marketing process. Implemented agile marketing practicers. Responsibilities included both revops as well as SDR functions.

Qualys

CMO for global, public, cybersecurity leader. Responsible for maintaining and promoting the Qualys brand, telling Qualys' story of value creation for customers, expanding market presence and capturing demand. Excited to be leading a strong team of experienced marketeers and putting the systems in place to drive the next level of growth.

Chief Marketing Officer

Centrify Corporation

Managing all aspects of marketing for $100+ million leading Privileged Access Management player. Leading a team of 24+ incredible marketeers in Digital, Channel, Field, Demand Gen, Product Marketing, PR, AR, Customer Advocacy and Marketing Ops. In lock-step with Sales and Customer Success as we jointly drive growth.

SVP of Marketing

Helping lead high performing identity management provider to next stage. Security is now a board level issue and strong identity controls are a more critical part of the security picture than ever before. Unified company positioning for Zero Trust Security and now Zero Trust Privilege and enabled field. Added Customer Advocacy and drove rollout of Customer Advisory Board.

VP of Product Marketing

Oracle

Responsible for go-to-market and strategy for Oracle's global Security and Identity Management business. Bitzer Mobile was acquired by Oracle in Nov 2013. Drove Oracle’s entry into cloud security including IDaaS, SIEM and CASB.

Sr Director of Product Management

Bitzer Mobile

Enterprise mobility solution to allow employees to safely access enterprise data from consumer mobile devices.

Drove Bitzer's product strategy from inception to successful exit through acquisition by Oracle.

VP of Product Management

Purfresh

Purfresh is a "clean tech" company focused on bringing environmentally friendly technology solutions to help keep food and water fresh and safe.

VP of Products

Apexon

Launched new release of targeted business intelligence solution for supply chain organizations based on Oracle OLAP engine, then re-adjusted business strategy to focus on on-demand supplier collaboration for manufacturing companies. In three months delivered re-vamped UI as well as new pricing and go to market strategy.

Virsa Systems

Market leader in security and controls software for ERP systems. Established ground up branding and pipeline marketing effort beginning with no leads or brand awareness with 35 customers to globally recognized brand with over 400 customers worldwide and eventual successful purchase by SAP. Drove business from $3m/qtr to $37m/qtr. Established brand with press/analysts and created library of successful sales tools. Evangelist and industry expert speaker on compliance and Sarbanes-Oxley through many SAP, Oracle and auditor events and webcasts. Successfully managed launch activities for four new solutions and helped drive coverage from 13 articles in 2004 to over 120 in 2005. Known for being the “guy with the answers” by the field to help them close deals and gain product understanding and competitive differentiation.

Director of Product Marketing

Signature Themes and Strengths

· action oriented—ideas are ubiquitous, measurable execution is the key, focus on the business
· strategic thinking—discerning of patterns and cut through the clutter 
· significance through excellence—creative, motivated, self-starter
· focused approach—dedicated to efficiency, thoroughness and attentive to detail
· inclusive relational focus—an aptitude for mentoring, an effective team leader/player
· effective communicator—technology savvy and persuasive, clearly articulate business problems          by relentlessly listening to customers

Specialties: Marketing, Product Management &
Product Marketing

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Andy Smith's Linkedin Analytics

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