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A wise person once said to me; “if it looks right and it feels right, then it probably is right.” Sitting at the crossroads of marketing and creative management, I see my job as understanding the importance of a great customer experience and then ensuring everything we deliver on behalf of our clients lives up to that expectation and is "just right". Across Fizz & WDS (Warehouse Demo Services), we believe that Experience is Everything. Having worked in marketing the whole of my professional life (*coughs* for over 20 years) I work closely with our clients and internal teams to devise and deliver in-store sampling and product demos that help brands and retailers to increase sales, footfall and customer loyalty. I have an unhealthy attention to detail which clients love and my colleagues probably tolerate…but like everyone at Fizz & WDS, it means no stone is left unturned in delivering work to the best of our ability. The result is a bucket-load of field marketing and brand experience awards and some very happy clients. I love design and am unfathomably impressed by a beautiful typeface. When not creating for clients, you’ll likely find me wearing trail shoes and a rucksack to tackle an ultra marathon or endurance race somewhere in the UK, or supporting others to do the same working as a volunteer for Maverick Race. It clears the head and has been known to foster a good idea or two.
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