GILLIG

GILLIG is the leading manufacturer of heavy-duty transit buses in the United States. From initial design through final assembly, each GILLIG bus is designed and built locally in California with an unmatched quality.

Leading the product strategy and roadmap for ADAS, Telematics, Cyber Security and Multiplex System. 

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Product Strategy-  New Products 

Various Stage Startups

Experienced in various stage startups' full product  life cycle growth management. Involved with early stage and stealth mode startups to create product strategy and roadmaps that resulted in increased customer engagement and new investment opportunities.

Product Management - Consulting

Qualpay

Qualpay is a fully integrated payment solution that manages every aspect of the payment process.

Director of Product Management

Buy It Installed, Inc.

Buy It Installed(BII) : The Buy It Installed® Button is a simple, one-click Ecommerce button enabling online consumers to purchase products with installation. BII work with Ecommerce, brick-and-mortar retailers, manufacturers, and distributors to create a do-it-for-me consumer experience. 

Managing all the products from conceptualization to inception. Leading the technology and marketing team driving the product strategy and plan, implementing new features catering to consumer need and future trends.
Lead the ideation, technical development, and launch of innovative products features like onboarding, payments, dashboards, reporting and checkout. As a result have significant increase in engagement and adoption.
Implemented frameworks of customer-empathy and human centered design to anticipate customer needs at various stages.
Created the executive dashboard in Power BI which generated actionable insights for the Product and Operations team, leading to new revenue streams and optimized networks.

Cummins Inc.

(Promoted to implement global market strategy with $45 mil impact)

Implemented global pricing and distribution strategy conducting market and customer analysis introducing SRO strategy in 5 countries leading to 3% revenue growth .
Created business tools to evaluate new global market opportunities which lead to implementing strategic plans of additional $mil revenue stream.  
Introduced global price channel markup structure to harmonize prices with grey market risk analysis in China, India and Europe.
Launched features and enhancements in business tools to enhance the user experience and usability.
Increased NPS by 20% by engaging leadership and cross-functional teams to focus on faster turnaround time.

 Global Strategy Leader

Created and managed competitive intelligence automated tool and database to generate actionable strategic insights.
Designed and implemented best-in-class sustainable intelligence processes, data collection techniques, analytics to identify emerging threats, disruptive changes and potential global opportunities.
Created prioritization tool to handle multiple complex projects, that led to increased efficiencies.
Created go to market plans and market strategy to launch new products and feasibility scenarios for investment.

Global Product Manager

Developed go to market plan for ReCon growth in new segments. Involved in the sales pitch with the potential clients.
Created and coordinated global training programs for all sales and marketing personnel to introduce new sales tool; created to identify new business opportunities. 
Analyzed competitors core strategy and generated insights to implement changes in core business processes.

Product Planning & Strategic Marketing Intern, Product Management

Cox Communications

Devised a go-to-market strategy and defined critical success factors for a new product by   performing competitive analysis of the industry and conducting market assessment through voice of customer surveys and market research.
Won the best branding strategy team by the VP of the Marketing.

Marketing Analyst

Colonial Williamsburg Foundation

Recommend strategy to improve the digital presence to enhance the visitors experience through surveys and competitive analysis.
Benchmarking the client’s digital strategies against industry’s best practices to identify growth opportunities for the client.

Seasia Infotech

Reduced process time of complex procedures by redesigning thereby increasing efficiency by 40%.
Involved in identifying and applying data modeling techniques and best practices.
Interacting with the cross-functional and global team for understanding the requirements and functionality of different modules and delivering the optimized procedures, SSIS packages and support.

Senior Software Engineer

Nucleus Software

Implemented a successful loan management system with the most challenging customization for one of the biggest Arab Banks after three initial failed UAT attempts.
Created and designed the first interfacing simulator between two banking application, as a result, won two critical clients
Launched new version of Islamic banking as core member of marketing analysis team. 
Promoted to Pre-Sales in the Business Development group. Partnered with an account manager to expand the client base. Increased 3 clients with an estimated business of $1 million.
Founder of K-Power- the first Nucleus society aimed at organizing knowledge sharing sessions.

Software Engineer

I am a highly energetic, passionate and motivated data-driven Marketer, an Engineer and MBA with an extensive 10+ yrs of global marketing experience leading cross-functional teams and implementing changes. 

With a proven track record of implementing global market strategies and products with innovative customized solutions resulting in $, mil increased revenue and growth. I am a critical thinker who thrives under stressful situations while handling multiple projects globally. 

I have always created value by streamlining processes, creating new tools and solutions with innovative ideas. I strive to add value and make a difference to all my project.

Technology and Tools: 
PL/SQL, Oracle, SaaS, OBIEE, PROS (Scientific Analytics for Pricing), MSBI, Power BI, Tableau, Balsamiq, Visio, Photoshop CC, AI Chatbot, Agile

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