Anelia Stoyanova's Linkedin Analytics

With over 15 years of experience in product and interface design, I focus on how design influences behaviour, not just how it looks. I specialize in turning complexity into clarity: improving existing software, refining workflows, and shipping features that actually make a difference. Whether it's leading the shift from Sketch to Figma or digging into user expectations and behavioural patterns, I’m always working to close the gap between what users need and what the product delivers. I collaborate closely with stakeholders, developers, and users to drive continuous improvement, not as a one-time push, but as a daily mindset. Every feature I help design, every system I help evolve, is rooted in understanding how people think, decide, and act. Design is never done — and that’s exactly why I love it.