Board, Advisory Committee

After a rewarding 25-year tenure culminating as CEO at Avon, I am now an active Board Member, a Beauty Industry Advisor, and an Angel Investor committed to supporting female founders, member at Angel Academe UK. With a deep dedication to empowering innovative leaders and driving industry growth, I’m focused on advising and championing ventures that resonate with my values and expertise.
I’m also exploring new collaborations for impactful engagement that align with my passion and purpose, eager to contribute my experience to organizations poised to make a difference.

Non Executive Director, Senior Advisor, Mentor, Angel Investor

Avon

Led the Avon business, overseeing a global scale ($4B) operation across 60+ markets. Responsibilities included managing the Avon's brand and purpose, leading global R&D, Brand & Marketing, Technology, Commercial Operations, Manufacturing, and Distribution. Direct management extended to Europe, Middle East, Africa, and Asia Pacific, with an indirect brand oversight of LATAM.  
Turnaround & Sustainable Growth: Proven track record, doubling profitability, rewiring organization and handling major global crises.
Business Model Innovation: Successfully drove Avon's omnichannel evolution, challenging Avon’s 100 years direct selling traditional model.
Brand & Customer Experience: Reignited Avon's brand, gaining market share in key markets, global awards for innovation.
Connector of People: Passionate about creating meaningful stakeholder value through collaboration and co-creation, high engaged, diverse teams, a culture of partnership
Purpose-Driven Leadership: Advocating women empowerment and embedding sustainability for ESG goals for true value creation
Co-Creation: Belief in driving innovation through collaboration across cultures, industries, and communities creating new products and services through innovative alliances 
2023 Best People-Focused CEO of the Year award from HR Magazine, the 2023 Leading Women Award from WBCSD for positively impacting humanity's journey to sustainability. 2022 Management Today's Trailblazer Award, 2021 Management Today CEO of the Year and the 2021 SABER CEO of the Year Award.

Chief Executive Officer AVON

Portfolio General Management with full P&L and strategic responsibility for a cluster of 19 countries.
My role was to lead and connect people, processes and resources to maximize the value added to our customers, representatives, associates and shareholders. I am passionate about enabling talent reaching its potential and multiplying Avon's impact in women's well-being and empowerment.

Group Vice President Central Europe

My role was to grow market  share in a profitable and sustainable way by strategically evolving the business model, developing talent and effectively managing a cluster of 17 countries. I directly managed Avon Turkey as General Manager and lead Africa and Middle East Region as Group Vice President.

Group Vice President Avon Africa&Middle East, General Manager Turkey

General Manager Russia and Easter Europe  2011-2014. Then took over Turkey for one year while retaining EE region responsibility

Group Vicepresident Eastern Europe - General Manager Russia and EE

Global responsibility for integrating web-enabled technologies into all components of our business-to-business and business-to-consumer operations, including online brochure functionality and online store, RVP service model integration, RVP “green” strategies, as well as online customer acquisition and management strategies.

VicePresident Global Business Model Innovation

• General Manager 
	Develop regional (10 countries) business strategy and vision in alignment with the global strategy in order to ensure achievement of sales and profitability targets
•	Drive efficient commercial operations and market share maximizing business opportunities

Vicepresident South East Europe

General Manager

National Sales Director & Acting Country Manager

Area and Division Sales Manager

Avon Beauty Arabia

Board Director

FMCG

During studies  I had several Sales & mkt roles in computers retail, service, time-share

Various sales&mkt roles

CEO | NED | Beauty | Technology | Direct Selling | Business Model Innovation | Omnichannel Strategy
Corporate and AI Governance | ESG Champion | Angel Investor

Accomplished global CEO and Board Director with over 25 years of international leadership experience across consumer, beauty, and technology-driven industries. Proven expertise in corporate strategy, governance, omnichannel business transformation, digital innovation, brand modernization and sustainable value creation. Adept at steering organizations through complex market dynamics, financial restructuring, and strategic growth initiatives. Passionate about empowering diverse teams and driving long-term impact across economic, social, and environmental dimensions.

Taplio

Angela Cretu's Linkedin Analytics

Ready to grow your LinkedIn presence?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Angela Cretu's Linkedin Analytics

Ready to grow your LinkedIn presence?

Angela Cretu's Linkedin Analytics