Zapier

Head of Enterprise Marketing

Laudable (YC S21)

CEO and Founder

NYSERDA

Entrepreneur In Residence

Sparkfund

Chief Marketing Officer, Founding Team

eMaxx Assurance Group of Companies, Inc. 

Vice President, Alternative Energy Solutions

Director of Alternative Energy Solutions

Research And Development Manager

Head of Enterprise Marketing @ Zapier | Prev. Founder @ Laudable (Acquired)

🚨 Marketers, what’s the most unhinged IRL event you want to throw for target accounts?

No Michelin star dinners, I’m talking "WTF but maybe genius" experiences. 

The kind that make your CFO twitch and your GenZ social lead say DOIT.

So far, we have:

✨ Six Flags “Fright Night” takeover - skip-the-line passes, GoPros, and a videographer documenting.
✨ Skydiving down to a wine + cheese picnic
✨ Renting a fleet of Airstreams for a “just show up” camp experience
✨ PJ to Paris for a flash mob in front of the Louvre with t-shirts that say "this is not a heist"

Generated by humans (including Marcel Santilli) post-GrowthX AI CMO Breakfast where we acknowledged that IRL events got crowded fast, and the future of B2B events is less ballroom, more fever dream.

Whaddya got?

Angela Ferrante

Beans spilled.

We've been piloting invite-only Zapier retreats — part peer connection, part AI building, part vacation.

The brainchild of Denise Hibbard.

Drop a note if you want in for 2026 👇

Founder @ Creator Match 🧩 Scaling Creator Marketing for B2B, SaaS, & AI Brands | Fast Company Journalist | LinkedIn Learning Instructor (150K+ students) | TEDx & Keynote Speaker

While Alix Earle & Poppi Soda can team up for a brand trip at Coachella, why can’t Creators and a B2B or AI brand do the same?

Next week, we’re doing exactly that with a billion dollar brand👇 

Zapier is bringing together the boldest voices in AI, automation, and content creation for a first-of-its-kind retreat: Zapier Outpost: Zion.

3 days. 20 builders. Zion National Park in Utah.

What you can expect:
 → Ideas you’ll actually use, straight from peers facing similar challenges
 → New workflows and tools to push your creative process further
 → Unfiltered discussions around what’s working (and what’s not)
 → The kind of relationships that last well beyond the retreat
 → Hands-on time to build and ship in real time

Together, we’ll identify real-world problems, build solutions on-site, and share them publicly you can join the learnings.

This is what the next generation of B2B creator marketing looks like in the age of AI...

And I’m proud that Creator Match 🧩 is helping bring this unique experience to life — from sourcing and managing the creators to helping shape the content programming.

Many of the builders joining us in Zion were also part of our first Creator Campaigns that we ran with Zapier across LinkedIn and newsletters earlier this year... so this is a true full-circle moment. (And yes, I’ll be there building, too.)

Huge thank you to the Zapier team (especially Wade, Fiona, Cailin, Kaveh, Philip, Angela, Sadie) for leading the charge on what might be one of the most innovative creator activations the B2B world has seen yet. And to Naek M. (the Account Lead on this)! 

Let’s build. Follow along for updates next week!

💬 Do you think B2B needs more IRL esp in the age of AI?

***
🔔 Follow me AJ Eckstein 🧩 for more content on entrepreneurship, B2B Creator Marketing, and Brand strategies

Not everything that moves is an Agent.

Peter Yang + Wade Foster break down what an AI Agent actually is — so you don’t get dragged by the “that’s not an agent, dummy” crowd on X.

🍿 https://lnkd.in/gKuT2Z8X

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