Ardoq

Ardoq's partner ecosystem is made up of over 140+ consulting, advisory, global and regional SIs, resellers and VARs and (coming soon) Cloud Marketplaces. Our partners play a critical role in providing our joint customers the strategy, advisory and expertise they need to deliver on their technology and EA initiatives and extend the reach of Ardoq providing localized and regional support with flexible procurement options in every major region globally. We continue to grow and expand our ISV program to deliver meaningful integrations and joint solutions that extend and enhance the value of Ardoq.

VP Global Partners & Alliances

Dataminr

Dataminr is a leading real-time AI platform for event and risk detection for public sector and Fortune 500 companies with a $4.1B valuation. 

*Established a new revenue stream by building a partner ecosystem, growing a $13M pipeline to double revenue Y/Y. 

*Led GTM strategy and execution that increased reach, revenue, and efficiency, including sales and ecosystem strategy, sales enablement, product marketing, and growth marketing. 

*Launched 20+ joint solutions, increasing pipeline by 430% and on track to double revenue from joint solutions.

*Established GTM framework, use cases, joint solutions and value props, pricing, sales enablement and playbooks, and marketing programs with partners, including AWS, Microsoft, Google, and Palo Alto Networks.

*Led operational cadences and cross-functional work streams across sales, corporate strategy, product, revenue operations, enablement, and marketing to drive GTM alignment across the organization and ecosystem.

*Delivered GTM programs to bring net new Cyber Risk and Supply Chain Risk solutions to market.

VP GTM & Product Marketing

Wrike

Wrike is the collaborative work management platform of choice for 20,000+ companies and 2.4 million users in over 140 different countries. Successfully helped this company cross the threshold into $160M ARR, expand to enterprise markets and achieve a successful acquisition by Citrix for $2.25B.

* Responsible for defining GTM strategies, maturing sales channels and building a partner program to accelerate growth at scale globally. 

*Grew ecosystem sales 40% Y/Y contributing 20% net new ARR as global lead of GTM strategy. 

*Defined end-to-end GTM strategies to include joint solutions, sales enablement programs, sales playbooks, and marketing strategies, meeting all corporate goals for revenue and market expansion globally. 

*Drove joint solution development programs with creation of use cases and personas, value propositions, messaging and positioning, internal and partner enablement, and demand generation programs increasing ISV attached revenue by 250% through partners like Adobe, Microsoft and Zoom.

*Built CIO value propositions, positioning the product as an enterprise work management solution for improving productivity and driving cross-functional alignment, enabling the Future of Work. 

*Managed demand gen resulting in increased sales pipeline from a comprehensive cross-channel marketing strategy with PR, social, digital, email and SDR campaigns.  

*Developed joint solutions and value proposition that led to Citrix’s acquisition of Wrike. Post-acquisition by Citrix, rolled out a GTM strategy for Citrix and its 12,000+ global partners.

Head of GTM & Product Marketing

As the AVP of Product Marketing, I led a team of PMM’s responsible for successfully launching, promoting and increasing market penetration and differentiation, strengthening Wrike’s leadership in the collaborative work & project management space across all products and segments

*Increased enterprise sales by 350% with a value selling framework including enterprise positioning, sales onboarding, and enablement.   

*Grew revenue 50% Y/Y through global go-to-market strategies and product launches across the portfolio for Marketing & Creative services, Professional Services, PMO and IT.

*Improved revenue growth with the launch of a global GTM framework supporting streamlined planning, forecasting, and execution of new product launches. 

*Spearheaded a large cross-functional GTM team, overseeing a rigorous quarterly release calendar with introduction of 50-75 new features, new product, and solution launches, and targeting new market segments.

*Created a data-driven, segment-focused GTM strategy that allowed for immediate identification of sales opportunities for account footprint expansion and upselling, overachieving on all sales KPIs.  

*Established competitive intelligence program to inform product, sales and GTM strategies, improving win rates by 15%.  

*Established and led strategic beta programs for new product launches with a tight sales and implementation process that improved target marketing, sales effectiveness, revenue growth and NRR.

AVP, Product Marketing

[24]7

[24]7 is redefining the way companies acquire and engage with consumers. Using AI and machine learning to understand consumer intent, [24]7’s technology helps companies use intent-driven engagement to assist several hundred million visitors annually, through more than 1.5 billion conversations, most of which are automated, to improve digital adoption, customer satisfaction, and revenue growth. 

* Led a high-performing team of talented Product Marketing and Solution Engineering responsible for defining the GTM strategy, programs and related pre-sales support across 247.ai’s entire customer experience platform and portfolio of products.   

* Re-architected and rebuilt 247.ai’s solution messaging and positioning, GTM segmentation and corresponding PMM team needed to support driving cohesive messaging and positioning that drove external comms and thought leadership, defined the marketing themes leveraged by Growth Marketing and Solution Marketing teams, all of which were tightly aligned to product vision, roadmap and quarterly release calendar. Accomplished through cross-functional leadership across Product, Corp Marketing, Growth Marketing, Solution Marketing and PMM.      

* Defined our quarterly product release framework, upleveling our releases by aligning to market trends, showcasing our thought leadership and innovation and integrating across all marketing channels to create a theme-based approach to corporate communications and marketing that turned our releases into buzz creation and demand generation vehicles that accelerated awareness, pipeline and revenue generation. 

* Led PMM team responsible for analysts relations, market research, competitive intelligence, personas, buyer journeys, messaging & positioning, solution and vertical (industry) messaging, use cases, sales enablement, all customer facing content and collateral including pitch decks, website, whitepapers, solution briefs, datasheets, videos, case studies and ROI calculators.

Senior Director Product Marketing

Performed as first product marketer to take on a new portfolio of solutions, developed from two acquisitions (predictive personalization via EngageClick and search bidding optimization via Campana). Tasked with building comprehensive messaging and positioning, enablement, market and competitive intelligence, sales tools, collateral, case studies, and overarching GTM strategy for 247.ai Customer Acquisition Cloud.

* Defined messaging and positioning for new solution, marrying two seemingly disparate AdTech solutions into a compelling narrative targeted at agencies, CMOs and digital marketing leaders. 
Integrated messaging and positioning into 247.ai’s corporate messaging to position 247.ai as a cohesive platform for optimizing CX across the customer journey leveraging their powerful AI-powered consumer intent-engine.    

* Rebuilt entire GTM toolkit and GTM framework including the solution primer, sales enablement, pitch deck, solution overviews and datasheets, web pages, explainer videos and case studies. 

* Worked closely with GM, sales and marketing teams to build and execute programs that increased awareness, pipeline and revenue growing revenue 125% Y/Y.

Product Marketing, Customer Acquisition Cloud

AgilOne

Drove the positioning, thought leadership, go-to-market, product marketing, and demand generation engine for AgilOne’s Predictive Marketing platform leveraged by leading retail marketing brands including Lilly Pulitzer, Donald J Pliner and Tommy Hillfiger. 

*Responsible for defining and executing AgilOne’s overall go-to-market strategy while translating AgilOne value into compelling messages and stories for AgilOne prospects, customers, press, industry analysts and influencers. 

*Developed and executed the strategy for overall thought leadership platform to educate the marketplace and position AgilOne as a trusted and credible leader in predictive marketing. Included the development of compelling content delivered via industry research reports and trends, eBooks, and webinars. Drove coverage in top-tier publications with steady stream of customer case studies in print and digital trade publications (see Harvard Business Review “What Lilly Pulitzer Learned About Marketing to Millennials”).

*Responsible for product messaging, positioning and overall sales enablement transforming the company pitch from feature/benefit focused to solution/value focused based on personas spanning marketing, commerce and IT (selling to the CMO, CRO and CIO). 

*Drove AgilOne’s customer advocacy program working closely with AgilOne customer success teams and AgilOne customers to showcase business value and develop key storytelling through our customers use cases. Produced over 30+ case studies for internal training and external use and leveraged customers for multiple live in-person events, webinars, analyst relations and buzz creation. 

*Oversaw analyst relations with focus on educating analysts on momentum, market trends and AgilOne’s product innovation. Participated as new entrants to Forrester Wave for Customer Analytics, Gartner Digital Marketing Magic Quadrant and Gartner Multichannel Campaign Management Magic Quadrant resulting in coverage in 15 key analyst reports.

Vice President Marketing

PunchTab (acquired by Walmart Labs)

Responsible for the strategy and go-to-market functions for PunchTab and its clients. PunchTab’s Omni-Channel Engagement and Loyalty solution powers CRM, Digital Shopper Marketing and Omni-Channel Loyalty programs for leading CPG and Retail brands including Yankee Candle, Arby's, Panera Bread and ConAgra Foods. 

Corporate Strategy: Defined and successfully implemented PunchTab’s product and go-to-market strategy, from product innovation (receipt scanning and consumer insights), to strategic integrations and partnerships with key players in marketing technology ecosystem including Salesforce.com’s Exact Target and BazaarVoice.  

Marketing: Built PunchTab’s marketing organization, executing content marketing strategy and consumer research to position PunchTab as a thought leader, and power the demand generation engine executed through events, email marketing and targeted lead nurturing. Drove 7,500 leads (of which 4500 were always active in last 30 days) at CPL of $14, 75% lower than industry standard. Widely recognized consumer research on digitally engaged consumers that garnered coverage in AdAge.com, MediaPost, Adotas, AdWeek, Loyalty Magazine, and CMO.com.

Client Program Strategy: Worked with sales and customer success teams to identify goals and design programs for PunchTab prospects and customers. Created 10-step Omni-Channel Engagement Framework and Loyalty Scorecard designed to drive problem discovery, accelerate sales cycles and define CRM, Loyalty and Shopper Marketing programs for clients.

Vice President of Marketing

Zuberance, Inc.

Zuberance is a social marketing company that helps brands drive more recommendations online and via social media.  Zuberance works with leading brands in every product category including Microsoft SMB, TiVo, Rubio's, Timex, Intuit, Wyndham Hotels, Qatar Airways, Adobe and CDW.

Responsible for driving Zuberance's awareness, demand generation, inside sales, sales ops, social media and overall GTM strategy.

Stolen away only by my favorite founder, Ranjith Kumaran (YouSendIt), to help blaze new trails with a successful early stage start-up in the social rewards space.

Senior Director of Marketing

YouSendIt

Championed marketing and communications strategy for this mature start-up in SaaS space with (at that point in time) 14M+ users and 300K+ subscribers across 190 countries. Oversaw overall marketing and GTM teams for PLG and SLG, including strategic planning, messaging and positioning, thought leadership, brand awareness, product marketing, growth marketing and customer lifecycle and loyalty programs.

Head of Marketing

Rainmaker Systems

Director of Marketing & GTM

Solix Technologies

Director of Marketing

Accomplished Global Product Marketing Executive and Go-to-Market Leader renowned for orchestrating successful revenue growth leading 200+ cross-functional teams to generate $2BN+ in enterprise value. Known for exceptional market research acumen and a strategic, data-driven approach to decision-making. Led programs instrumental in driving substantial company growth for SaaS and AI products at Wrike, PunchTab, and Hightail, culminating in their acquisition by industry giants including Citrix, Walmart and OpenText.

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