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Product Marketing Manager

Scorpion

Scorpion is a digital march company that helps small businesses, franchises, and law firms attract more clients and drive revenue through AI-powered solutions.

Scope of work: 
- Positioning and Messaging
- ICP Development
- Sales Enablement 
- Demand Generation 
- Growth Marketing 
- Vertical-Specific Marketing

Vertical Solutions Marketing Manager

PlanHub

PlanHub is an end-to-end, cloud-based software that helps general contractors, subcontractors, and material suppliers streamline preconstruction.

Scope of Work:
- Messaging & Positioning
- Success & Sales Enablement 
- Competitive & Market Research
- Product Launches
- Product Adoption
- Pricing & Packaging
- Marketing Assets (Landing pages, 1-pagers, etc)

Associate Product Marketing Manager

ServiceTitan

ServiceTitan is a field service management cloud-based software that helps residential and commercial skilled trades businesses manage their operations. I drove adoption campaigns, release marketing, and product launches. 

Scope of Work:
- Messaging & Positioning 
- Product Launches
- Product Adoption
- Release Marketing
- Customer Experience
- GTM & Launch Strategy 
- Success & Sales Enablement 
- Marketing Asset Creation

- Created email and direct mail marketing content for customers as part of the Marketing Pro suite of brand awareness/lead generation products.
- Supported the product marketing team with omnichannel go-to-market content such as email and blogs to encourage product adoption.
- Created content for release marketing initiatives and assisted with deployment of customer-facing communications

Copywriter, Product Marketing

Thryv

Advised and consulted with small business owners of varying verticals about how to build effective, searchable websites to help them achieve their goals. Wrote web copy and metadata as necessary and edited basic design elements, adhering to current SEO standards.

Digital Web Consultant

Wrote small business advice and problem-solving articles for company blog on a variety of topics including CRM adoption, online presence and email marketing. Created short and long-form omnichannel content for various inbound marketing initiatives.

Marketing Copywriter

Troubleshot user issues in a variety of CMS systems and partner databases. Identified trends and training opportunities for users, and worked with IT partners in development of user stories and releases to implement system improvements.

Digital Technical Analyst

Set up, implemented, and developed client pay-per-click campaigns through effective keyword and category management on search engines. Led cleanup of proprietary taxonomy, web copy and keyword banks, resulting in improved search traffic for our clients.

SEM Digital Analyst

Consulted with clients to create effective pay-per-click campaigns that worked with their existing websites to achieve their desired goal. Maintained and optimized these campaigns regularly, advising clients of best practices and suggesting changes as needed to boost the campaigns' relevancy and effectiveness.

Platinum Campaign Manager II

I'm a product marketer with over 7 years of experience in B2B SaaS and a background in content copywriting. I have a proven history of successful product launch and adoption campaigns, as well as customer marketing initiatives that create customer loyalty and evangelism. 

Are you looking for a product marketer who can:

✔️ Learn & adapt quickly?
✔️ Be comfortable in the face of ambiguity?
✔️ Distill complex concepts & functionality?
✔️ Empower revenue & customer success teams?
✔️ Build solid cross-functional relationships? 
✔️ Be a tireless advocate for the customer?
✔️ Create narratives that sound like an actual human wrote them?

If you are, look no further—I'm ready to hit the ground running with you! 🚀

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