Angelic Vendette

Vice President, Global Head of Marketing

Ave Advisory

Providing tailored marketing and innovation advisory, as well as fractional CMO services to select luxury brands and lifestyle clients.

Founder, Chief Marketing Officer

Alo Yoga

Advisor

Leading highly successful teams and driving global marketing & digital innovation strategy at Alo Yoga and Alo Moves. Executive leadership team member reporting directly into the CEO/Founder. P&L owner.

Stitch Fix

Led the global content and channel strategies for the brand across owned, earned, and paid channels. Managing a team of highly skilled channel, content, and platform marketing experts across global regions.

Global Head of Social & Influencer Marketing

Petit Poussin

Not your grandmother’s fur coat #RealFurCanGoFakeItself 💯sustainable 💯vegan 💯luxe  🐥
@Bloomingdales

Founder & Chief Marketing Officer

Dolby Laboratories

Led digital marketing and content marketing campaigns for Dolby’s first-ever consumer marketing team. Integrated content, social media, paid media, email, site, experiential, etc.

Head of Consumer Marketing

LVMH

Contributed to LVMH's Sephora Accelerate program as business advisor for incubator beauty and technology start-ups.

SEPHORA

Developed and led 360 marketing campaigns and strategies for Sephora's Beauty category. Site, Email, App, Social, Mobile, Paid Media, Store.

Integrated Campaign & Content Marketing

Ownership for the social strategy, including Sephora's first-ever influencer ambassador program. Drove the social-commerce transformation at the retailer, including technology and platform innovation.

Social Media & Influencer Marketing 

Avenue Digital Agency

- Led agency from start-up, to scale, through to sale to one of the largest CPG companies in the world.
- Ownership and accountability for the strategy and creation of marketing campaigns for various clients, including L’Oréal Paris, Nestle, Aldo Shoes, Call It Spring, Garnier, adidas Canada, Kérastase, NYX, Kiehl’s, Skinceuticals, Essie, Ombrelle, Maybelline, etc.
- Managed a team of full-stack marketers and day-to-day executive direction including team leadership, account management, business development, and budgeting.
- Provided thought leadership and insights regarding branding, digital marketing tools and innovations.

NYX -
Supported marketing launch of NYX Canada via influencer-marketing led 360 campaign, including MarTech CRM digital, and in-store integration (end-cap, displays, etc.)

Kérastase - 
Led campaign strategy and execution on site, newsletter, and social media for the launch of Kérastase's Resistance Thérapiste. Drove 36K unique visitors to share their #HairConfession, and increased newsletter subscription by + 128%.

Nestle - 
Drove content marketing, sweepstake, and site and social strategy for Nestle's revamped MadeWithNestle.ca campaign, including "Taste, Rate & Win" and "Win tickets to the 2018 Superbowl" campaigns which increased site CTR +389%, and drove 192% of DAU growth during campaign period.

L'Oreal Professionnel -
Built L'Oreal Professionnel's first integrated B2C and B2B CRM and content platform, where consumers and professionals could connect in two-way dialogue. Including trend analysis, topic pitches, content creation, and data analytics, CRM retargeting strategy, and paid media ads. 

SkinCeuticals - 
Overhauled the SkinCeuticals' website from B2B (derm portal) to B2C (consumer-first) in an effort to increase brande awareness. Revamp included wire-frame, UX, creative, and email sign-up strategy resulting in 53K email subscribers within first week.

ELLE Magazine (Canada), Elle Quebec, Dress to Kill Magazine, Flare Magazine, Novella, etc.

Freelance contributing fashion writer and editor for Canadian fashion publications. Covered fashion week events (NYFW, Milan, Toronto International Film Festival, etc.), Designer profiles, and industry influencer stories including interviewing Naomi Campbell, Ashley Graham, Sarah Gadon.

Contributing Fashion Editor

Blue-Mark Management Consultants

Senior Management Consultant

Bonjour! I’m Angélic and I’m excited to build the future of Retail.

For the past 15 years I’ve been playing in the Marketing x Innovation space for Fashion, Tech, Retail and CPG. Along the way, I’ve had the opportunity to create award-winning campaigns on the brand, retailer and agency sides, as well as launch innovation projects that have amplified the digital consumer experience.

Curious and entrepreneurial at heart, I am currently focused on shaping conversations around the future of Retail. Emerging technologies, immersive experiences, and improving the consumer journey drive me. My day-to-day involves leading highly successful teams and driving global marketing strategy and digital innovation, with community at the core of everything our teams do.

Some highlights of my career include: Founding, building and successfully exiting a digital marketing agency with clients ranging from L’Oréal Paris to Adidas; Having led campaigns with luxury retailers LVMH, Sephora and Holt Renfrew; and being recognized by Forbes as top 50 most entrepreneurial CMO, Business Insider’s CMO to Watch, AdWeek Creative 100, Gartner's L2 'Digital Genius' ranking, as well as being recipients of Glossy's 50 most influential in Fashion. 

I'm also a proud mental health, equity and inclusion, and women’s rights advocate.

Taplio

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