Nümi

I joined the team at the beginning of product development and was responsible for both discovery and delivery processes.
- Conducted customer development research (21 user interviews)
- Built a roadmap for the soft launch 
- Developed a visual concept and complex UX flow
- Hired and managed a cross-functional team (11 people) and oversaw product development from inception to implementation
- Organized a delivery process (Kanban workflow in Jira)
- Worked closely with marketing team (helped with ad creatives, set up analytics)
- Defined a content strategy together with the streaming department
- Launched the product (Dec 22)

Product Manager

DominiGames

I came to the company during an active growth period to build a whole product ecosystem (over 200 apps). Afterward, I led the launch of a new game in both the development and marketing fields.
- Designed and developed all games inner wallet “Domini Club” which increased ARPU +28%, amount games per user in a month from 2,3 to 3,1 
- Configured special offers system (design and pricing), which led to growth the paying share from 3,5% to 4,5% 
- Managed a soft launch of the “Mystery Files” game (aka Netflix for hidden objects games) in China and Canada
- Built the analytics team from scratch (2 game analysts, a data engineer, and a marketing analyst) and developed a reporting system
- Lead the marketing mindset and expertise 
- Managed the Marketing teams (Analysts, UA Managers, Game Community Managers, Marketing Artists, SMM)

Game Product Manager

Mann, Ivanov & Ferber

I was responsible for launching new product lines.
- Launched and promoted a new product line – modern fiction books, that resulted in a 7% revenue increase 
- Launched and promoted a new product line – board games (both for children and adults), that resulted in a 4% revenue increase
- Developed special projects and online events in sales channels from concept to delivery (like meeting with the authors, online marathons and holiday promos, etc.) 
- Build strategic relationships with key opinion leaders (influencers), channel partners, and industry stakeholders

EFKO Group 

Researched market trends and consumer insights 
Developed and launched new products 
Media planning and launching ad campaigns
Prepared reports and presentations for stakeholders

Brand manager

Early-Stage Startup Product Manager | Idea into MVP

As an early-stage startup product manager, I turn ideas into MVPs with minimal resources. 

As a beginner comedy writer, I’m mastering the craft and on my way to SNL. I also run Writing Lab – a cozy space where writers can get feedback and grow (link in profile).

Outside of work, I love hiking and exploring Cyprus' hidden trails. I’d happily share my favorite routes if you're nearby.

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