A2 Marketing Group

Strategy, Go-to-Market, Channel Marketing, Partner Development.

Founding Principal

A2 Channel Insights

Founder

Kaptivo

Senior Director, Global Channels and Partner Sales 

Light Blue Optics - Kaptivo

Kaptivo is a leading provider of visual collaboration solutions for enterprise, education and remote workers anywhere.

Executive responsible for Kaptivo's worldwide sales through partners --responsible for defining strategy, building partner pipeline and closing business. Oversaw sales and marketing operations, systems, procedures and training for internal employees.  Managed team of third-party consultants to customize and implement CRM, Marketing Automation and PRM systems. Evaluated partner performance, engagement and sales capabilities to assess alignment and ability to achieve business objectives.

Relaunched, rebranded and resourced, refocused the partner program enablement and engagement to ensure alignment and attainment of mutual business objectives

Senior Director, Global Channel and Partner Sales

ABBYY

Director, Channel and Partner Marketing

ABBYY USA

Drive marketing strategies to accelerate revenue and market share growth.

Director, Retail Marketing

Adobe Systems, Inc.

Relaunch consumer channel marketing efforts including building relationships with key big box, mass merchant and online retail partners.

Launch new versions of Photoshop Elements #1 consumer digital photo editing software.  Launch premier version of Premiere Elements, consumer video editing software product.

Establish internal process to l opportunistic discount strategy; establish "magic" price points to drive maximum on-ad ROI.

Create program analysis tools to gain consensus from key stakeholders in support of seasonal and competitive programs.

Continually evaluate channel partners, programs and initiative to drive effective and efficient marketing spend.

Leverage partners as multipliers to increase awareness and access to target audiences.

Successfully partner with industry leaders and retailers to create best in class events for target audiences.

Develop and execute seminars, roadshows, webinars and sales training programs to maximize opportunity to reach sales associates as well as consumers to drive purchase and market share.

Increase online revenue as a percentage of overall consumer revenue.

Define new and adjacent markets and successfully penetrate to gain additional market share.

Senior Marketing Manager,  Creative Suite

Senior executive with more than 20 years in enterprise and consumer (B2B/B2C) channel sales and marketing. Proven track record for  delivering results through  strategic planning, impeccable execution and managed collaboration.  Research and analytical data inform decision-making. Skilled in all aspects of go-to -market strategies, product launches, campaign and direct marketing.  Exceptional problem solver; collaborator and consensus driver. Experienced in P&L, budget management and sales operations.

Brand affiliation: Adobe Systems., Dragon Systems, (Nuance), Handspring, Inc., Symantec.

Specialties: Channel Marketing, Partner Marketing, program analysis, budget management, P&L

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