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Do you know? 84% of executives view social media as key to building partnerships 80% of B2B leads come from LinkedIn 70% higher chance of attracting top talent The question isn’t WHY a personal branding but HOW. Building your personal brand takes: - Time you might not have - A tone of voice tailored to your audience - A strategy aligned with your company’s goals I can help. I used to work in the research department of the French Consulate in Hong Kong. I’m French with Chinese origins I listen more than I speak I value strategic thinking And this can be an asset because Content writing is only 20% of the work; 80% is: 1. Research → Audience preferences, competitor activities, and industry trends 2. Strategy → Effective personal branding requires strategic positioning To gain visibility, build authority, and attract leads, you need: - A thoughtful foundation of your personal brand ↳ An onboarding process that defines your positioning, your tone of voice, your stories, and your content pillars The right questions to differentiate your personal brand from your competitors. - A personalized content strategy ↳ A content distribution plan between visibility content (top of funnel), authority content (middle of funnel), and converting content (bottom of funnel) The right strategy for your current business goals - A consistent posting and industry's expansion ↳ 3x posting per week followed by engagement The right words for the right connections If personal branding is a buzzword, your online reputation isn't. If you are interested, DM me "e-reputation". Angélique.
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