Angélique KING

I help impact-driven founders to become thought leaders on LinkedIn | Self-Development Advocate

Do you know? 

84% of executives view social media as key to building partnerships 
80% of B2B leads come from LinkedIn 
70% higher chance of attracting top talent

The question isn’t WHY a personal branding but HOW.

Building your personal brand takes:
- Time you might not have
- A tone of voice tailored to your audience
- A strategy aligned with your company’s goals

I can help.

I used to work in the research department of the French Consulate in Hong Kong.

I’m French with Chinese origins
I listen more than I speak 
I value strategic thinking

And this can be an asset because

Content writing is only 20% of the work; 80% is:

1. Research
→ Audience preferences, competitor activities, and industry trends

2. Strategy
→ Effective personal branding requires strategic positioning

To gain visibility, build authority, and attract leads, you need:

- A thoughtful foundation of your personal brand 
↳ An onboarding process that defines your positioning, your tone of voice, your stories, and your content pillars  

The right questions to differentiate your personal brand from your competitors.

- A personalized content strategy  
↳ A content distribution plan between visibility content (top of funnel), authority content (middle of funnel), and converting content (bottom of funnel)

The right strategy for your current business goals  

- A consistent posting and industry's expansion  
↳  3x posting per week followed by engagement  

The right words for the right connections 


If personal branding is a buzzword, your online reputation isn't.  

If you are interested, DM me "e-reputation".  

Angélique.

Member

“My reach keeps dropping,” worried a 10k LinkedIn creator... 
Let’s add here context:

In 5 years, LinkedIn grew from 20M to 35M users.
With AI, the barrier to publishing is lower — 5% post now vs 1% before.

And the new “Boost” button just arrived.

A LinkedIn strategist told me she barely recognizes the platform anymore

And I? 

I still believe in it.

Because in the middle of AI-generated noise, a real, word-for-word human post stands out.
It even gives more room for imperfection and spontaneity.

People are getting bored with generic content anyway... 

And when I look back, this platform gave me clients, support, and even real-life friends.

Voilà, a positive post to start December.

Reach is good, but what do you do 𝘢𝘧𝘵𝘦𝘳 you get it?

I help impact-driven founders and coaches build and monetize their personal brands | From Likes to Leads | Self-Development Advocate

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I spent a beautiful weekend immersed in nature.
And yet, I still ended up working.
And that's totally okay!

A few WhatsApp messages to sort something out.
One last email to a client.
An internal call.

My friends did the same.
They’re entrepreneurs too.

So no, this isn’t a celebration of hustle culture.

Because on Tuesday, I’ll see them take a three-hour break to meet a friend.
Or start their day at 11 am.

They’re not waiting for the weekend to finally breathe.

And I realize I’m starting to live what 𝘸𝘰𝘳𝘬-𝘭𝘪𝘧𝘦 𝘪𝘯𝘵𝘦𝘨𝘳𝘢𝘵𝘪𝘰𝘯 was meant to be.
Something far healthier than the shaky ideal of 𝘸𝘰𝘳𝘬-𝘭𝘪𝘧𝘦 𝘣𝘢𝘭𝘢𝘯𝘤𝘦.

Steven Bartlett put it well: 

“Talking about work-life balance assumes work is the enemy of life.
That idea is fundamentally flawed.
Work-life integration is a far better approach.”

Work-life balance or work-life integration? 

---
Hi, I’m Angélique King. 
I help impact-driven founders establish their authority on LinkedIn.

📩 DM if interested
♻️Repost if it can help your network 
🔔 Follow for more on personal brand.

My client’s first post reached 13k+ impressions 
One post that always works: 
(less than 15 minutes to write) 

>>> The introduction post.

We assume people know who we are or remember what we do.

It’s like when you fall in public and think everyone saw you.

You get up like nothing happened ... 
while wishing you could disappear
because you 𝘵𝘩𝘪𝘯𝘬 everyone noticed.

Yes, that’s the spotlight effect
— we overestimate how much people pay attention.

In reality, most people are focused on their own lives.

That’s why Amelia Sordell 🔥  rewrites her introduction regularly.
You should too.

What to include:

• What you do and why you do it
• How you ended up doing what you do
• Personal elements beyond your title
(sport addict, meditate every day, live in 6 countries ) 
• A simple CTA: how to reach you and how you can help

💬 When was the last time you wrote your introduction post?

---
Hi, I’m Angélique King. 
I help impact-driven founders establish their authority on LinkedIn.

📩 DM if interested
♻️Repost if it can help your network 
🔔 Follow for more on personal brand.

I’m extremely impatient. 
And then I remember the real beginning of Marie Forleo: 

On my flight back, I listened to a podcast with Marie Forleo and Marina Mogilko

A friend had mentioned her name when I told her I was desperately looking for feminine entrepreneurial figures.

We know Marie Forleo today as a bestselling author, a multi-passionate entrepreneur, and someone Oprah named a thought leader for the next generation.

But at the 37-minute mark, she said something that made me stop the audio.

(I even double-checked the fact)

“When I decided to pursue coaching, I went back to what I was doing to put myself through college. 

𝘗𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘢𝘴𝘴𝘪𝘴𝘵𝘢𝘯𝘵. 𝘊𝘭𝘦𝘢𝘯𝘪𝘯𝘨 𝘵𝘰𝘪𝘭𝘦𝘵𝘴." 

She didn't do those bridge jobs for just a couple of years. 

She did them for FIVE to SIX years.

Those untold details behind success stories help me swallow my impatience and soften my frustration... 


And you? When did you realise your goals needed a longer runway than you first expected? 

---
Hi, I’m Angélique KING. 
I help impact-driven founders establish their authority on LinkedIn.

📩 DM if interested
♻️Repost if it can help your network 
🔔 Follow for more on personal brand.

You’ll never scale LinkedIn meaningfully without this one critical perspective shift:

Having your eyes on the right metrics

You set your eyes on likes

And it could be:

too many without one good lead
too little and you want to quit…

But my best advice is to:

Quit posting for the algorithm
And start... posting for people — more precisely, for your Ideal Client Profile

→ Don’t chase trends like productivity hacks, but give solutions to their problem 

Quit being obsessive about impressions
And start... looking at 𝘸𝘩𝘰 your posts reach

→ Click Post Analytics > Filter by industry

Quit looking only at the number of your followers
And start... looking at the 𝘲𝘶𝘢𝘭𝘪𝘵𝘺 of your followers

→ Are they potential clients? 

I'm not saying they are vanity metrics 
But adding another layer of analysis is what keeps you on track, even when the numbers dip.

Are you looking at the number of your followers every morning? I used to... 


---
Hi, I’m Angélique King. 
I help impact-driven founders establish their authority on LinkedIn.

📩 DM if interested
♻️Repost if it can help your network 
🔔 Follow for more on personal brand.

“Just post on LinkedIn” is why most people burn out: 
This is how you can fix it ↴ 

At first, it feels brave
You overcome your fear of hitting “publish.”

But then, the ideas start drying up
No prospect in your pipeline 
But a nice number of likes 

I've been there... 

Here are 3 steps 

1. Be clear on your positioning
↳ Define who you serve, what you offer
And... why it matters 

(Don't skip it, don't overthink, 
You’ll adjust it later anyway. 

2. Know your Ideal Client Persona (ICP) 
↳ Pain point, desires, but also their buying behaviours 

Know them as they were your friends.... 

Because you're going to: 

3. Write content for your ICP 
↳ Mix 3 types of content 

- Visibility: last trends in your industry 
- Authority: your clients' wins 
- Relatability: your behind-the-scenes as a founder 

Hope it was useful, 

💬 What will be the 4th step? 

---
Hi, I’m Angélique King. 
I help impact-driven founders establish their authority on LinkedIn.

📩 DM if interested
♻️Repost if it can help your network 
🔔 Follow for more on personal brand.

I’m a perfectionist. This fix cut my writing time in half: 


I tried a few methods.

Writing only when inspiration strikes?
Great for creativity. Terrible for consistency.

Writing the post on the same day?
I’m not only a content creator.
I run a business.

And a business comes with a lot of unexpected, last-minute urgencies... 

I pick one day a week
At my most productive time 
(and no, it’s not at 6 am after the gym).

I put all my devices on 𝘋𝘰 𝘕𝘰𝘵 𝘋𝘪𝘴𝘵𝘶𝘳𝘣.
I set a timer. 2- 3 hours
And I write for the week.

A few principles guide me:

I write for distribution.
I balance my content between tofu, mofu, bofu 
I remind myself, I have 156 chances to get it right 
(if I write only 3x a week) 

But the real game-changer, which I discovered fairly recently...  is this:

When I write, I 𝘸𝘳𝘪𝘵𝘦.

I’m not searching for the post idea at the same time.
Or going to search for what this fast-growing creator is writing 
This is when you fall into the comparison trap... 

And you, what works best for you?

---
Hi, I’m Angélique King. 
I help impact-driven founders establish their authority on LinkedIn.

📩 DM if interested
♻️Repost if it can help your network 
🔔 Follow for more on personal brand.

LinkedIn generates 80% of all B2B leads from social media
Everyone wants to do business here
But no one remembers the “social”  

The “social” in social media
The “personal” in personal branding

Here’s a kind reminder of what it means:
– Relationship before selling
– Trust before pitching
– People before numbers

And this is what it looks like
– Giving value in your posts 
– Starting genuine conversations in DMs 
– Showing up consistently (even if it's 3x a week) 
– Sharing your stories (they are your advantages) 
– Showing reciprocity

Because behind every business, there are people, humans
And so far, it’s not AI that’s buying your services

What's your first thought when you see a cold pitch DM? 

---
Hi, I’m Angélique King. 
I help impact-driven founders establish their authority on LinkedIn.

📩 DM if interested
♻️Repost if it can help your network 
🔔 Follow for more on personal brand.

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Angélique KING's Linkedin Analytics

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