Angelo Ponzi's Linkedin Analytics

Craft, a division of The Craft Group, I specialize in consulting, interim, fractional marketing, leadership, and coaching services, prioritizing strategic and analytical marketing approaches to foster sustainable business growth. Our clientele typically comprises small to medium-sized enterprises with revenue ranging from $5 million to $75 million and spanning both B2B, B2C, and DTC sectors. In crafting a client’s roadmap for growth, we leverage thorough research to glean insights from their audience, competitors, and the market landscape. This data-driven approach informs the development of actionable plans tailored to effectively and efficiently meet their business objectives. Once strategies are formulated, we collaborate with internal teams or handpicked professionals and organizations to diligently execute them. Our role extends to providing supervision and management oversight, ensuring alignment with your brand identity throughout the process. About Me: With extensive hands-on experience across marketing, branding, advertising, research, and sales, I have operated within diverse industry verticals and brand niches. My portfolio includes engagements with notable brands such as AT&T (formerly SBC Global), Ericsson, Kendall-Jackson, and Disney, among numerous others. Over the years, I've led teams of varying sizes for global, national, regional, and startup companies, navigating budgets ranging from substantial to modest. My expertise spans the entire product lifecycle spectrum, from inception to market launch and beyond. I advocate for an integrated marketing approach encompassing a spectrum of channels and mediums tailored to engage consumers at every stage of their purchasing journey. Staying attuned to market dynamics and leveraging analytics are central to my strategy, always with the primary goal of driving revenue growth while mitigating risk.