7X is a UAE-based holding company operating a portfolio of logistics, e-commerce and transport brands, including Emirates Post, EMX, Waslah, WAYN and others.

Group Director, Commercial Marketing

Emirates Post

Emirates Post is the UAE’s official postal operator, offering nationwide postal and logistics services through 85+ branches and 190+ partner touchpoints.

Spearheaded change as part of the government entity’s transformation journey, operating with a lean, start-up mindset to deliver a comprehensive, customer-centric marketing and branding strategy. Oversaw brand revitalization, campaign delivery, digital acquisition, loyalty initiatives, and Martech rollout during a pivotal period of strategic shift.

Key achievements:
• Reversed declining revenue trend, delivering a 9.6% YoY uplift
• Launched Salesforce Marketing Cloud for CRM automation
• Grew app acquisition by 175K+ downloads through targeted performance campaigns
• Launched rewards and benefits program alongside other loyalty initiatives, achieving ~15% YoY customer retention uplift

Director, Marketing

Oversaw all brand and tactical campaign execution, including agency briefing, creative development, media planning and campaign optimisation. Managed partnerships and co-branded activations to unlock additional reach and revenue.

Key achievements:
• Increased brand index by +8.7 points; improved brand competitiveness by +17.9 points YoY
• Developed and activated co-branded campaigns with Visa, Mashreq Bank, ENOC, Amazon and Sharaf DG
• Orchestrated the Visa x FIFA World Cup 2022 activation campaign, resulting in 10% Visa usage growth and AED 395K in incremental revenue
• Managed cross-functional teams and creative/media agencies to deliver full-funnel GTM executions
• Recognized with Bronze at the Transform Awards MEA for Best Visual Identity

Director, Campaigns & Partnerships

All For The Gram

AllForTheGram.ae offers curated photo and video tours across Dubai and the UAE, taking customers to the most Instagrammable locations while a professional crew captures standout content for their social feeds.

Launched a unique experiential tourism concept focused on curated photography tours across the UAE. Blended content creation, influencer culture and destination marketing into bookable packages for residents and tourists.

• Designed themed routes and collaborated with professional photographers and stylists
• Developed brand identity and social presence, positioning the service for premium Instagrammable experiences
• Attracted bookings from both UAE-based lifestyle influencers and global visitors
• Extended offering into content packages for tourism boards and lifestyle brands

Founder

activity.me

activity.me is a mass sports participation platform that aggregates events across the Middle East, making it easy for users of all levels to discover and register for races and activities.

Created a self-service digital platform for mass sports participation, aggregating over 1K fitness and recreational events regionally. Developed the product vision and MVP, and scaled through early-stage angel funding.

• Launched MVP and managed platform development using agile methodology
• Piloted platform adoption through direct outreach to organisers and community groups
• Integrated scalable UX/UI and user-driven filtering systems for event search and registration
• Positioned activity.me as a pioneer in fitness event aggregation across the Middle East
• Built a lean business model for future monetisation via promoted listings and sponsorships

IHG Hotels & Resorts

IHG Hotels & Resorts is a global hospitality company with 6,000+ hotels in nearly 100 countries, representing brands such as InterContinental, Six Senses, Crowne Plaza, voco and Holiday Inn.

Directed multi-market marketing strategies across leisure, corporate, and MICE segments for over 100 hotels in the IMEA region. Responsible for launching global brand platforms, regional campaigns, loyalty initiatives, and commercial activations.

Key achievements:
• Delivered over USD 25M in revenue attributed to marketing campaigns
• Managed a USD 6M+ annual marketing budget and drove ~4:1 ROI performance across markets
• Led the regional rollout of Holiday Inn’s global “We’re There” platform, earning IHG’s “Move Fast” Award
• Supported brand launches for voco and Hotel Indigo in the region through full-funnel campaign development
• Built out partnership frameworks with key commercial, tourism and airline partners across the region

Senior Manager, Campaign & Partnership Marketing - India, Middle East & Africa

Supported the commercial success of IHG’s managed and franchised hotel portfolio across MEA, providing strategic marketing consultation and execution support. Acted as an internal advisor to hotel GMs, commercial directors and ownership groups, with a focus on customer experience, loyalty marketing and digital enablement.

Key achievements:
• Rolled out centralised marketing support to over 100 hotels across 20+ countries in the region
• Strengthened CRM, loyalty program utilisation and customer journey performance
• Led adoption of digital toolkits and analytics dashboards across estate
• Led commercial campaigns tied to IHG One Rewards and local destination marketing collaborations
• Awarded “Hotel Hearted” recognition for elevating commercial marketing practices in key hotels

Manager, Commercial Marketing - Middle East & Africa

Delivered workshops and webinars to upskill hotel teams and embed brand and campaign best practices. Drove adoption of IHG’s marketing tools across MEA, improving on-property execution and brand compliance. Managed regional campaigns in partnership with WPP agencies including Ogilvy, Mindshare, Bates, and Millward Brown.

Associate Manager, Field Marketing – India, Middle East & Africa

Dimmi Online Restaurant Reservations - a TripAdvisor Company

Dimmi.com.au (now TheFork by TripAdvisor) was Australia’s largest real-time restaurant booking platform, connecting diners with 4,000+ partner restaurants nationwide.

Drove Dimmi’s marketing strategy across consumer and partner segments, playing a key role in scaling the platform during its rapid growth and acquisition by TripAdvisor.

Key achievements:
• Propelled brand to 3rd position in global ranks of its category
• Managed the digital customer journey across email, app, search, and social
• Grew user traffic to 250K+ monthly visits and increased app downloads to 30K+
• Built segmented databases of 300K+ consumers / 2K+ restaurant partners in 12-month period 
• Developed CRM strategies for retention and re-engagement, improving repeat booking rates
• Worked closely with UI/UX and content teams to streamline restaurant discovery and conversion flows

Marketing Manager

Andy's Tours

Andy’s Group is a family-owned tourism and transport company, and one of Greece’s leading destination management providers with over 50 years of experience.

• Handled digital marketing strategy for Greece’s leading destination management company, including front/back-end work, to showcase hotels, tours, attractions and restaurants offering
• Sourced and integrated web-based reservations platform and CRM solution
• Delivered €200K+ incremental bookings within six months of strategy implementation

Digital Marketing Manager

ORBITZ

HotelClub, a former Orbitz Worldwide brand now merged into Hotels.com (Expedia Group), was a global accommodation platform offering 71,000+ options across 140+ countries.

• Managed customer lifecycle campaigns for a loyalty database of 1.3M members across Australia and Asia
• Designed A/B tested campaigns for retention, recovery and upsell across web and email channels
• Analysed conversion and churn data to optimise campaign cadence
• Partnered with Orbitz HQ to localise global marketing templates
• Named “Employee of the Year” for exceeding performance targets

Loyalty & Retention Executive

V3 Leisure Management and Marketing

V3 developed digital solutions for the leisure industry, including OBX™, a platform that enabled tourism businesses to sell live inventory in real time across multiple channels.

• Supported the early growth of one of Australia’s first online channel management systems for hotels and tourism SMEs.
• Led onboarding and digitisation for 130+ regional hospitality clients
• Consulted on conversion optimisation and content strategy
• Delivered SaaS-style training on availability, pricing and promotions dashboard

Senior Sales Consultant

Carlson Marketing

Carlson Marketing (now Aimia Inc.) was one of the world’s leading marketing services companies, specialising in loyalty, rewards, experiential and mobile marketing solutions.

• Supported Commonwealth Bank’s 1.6M-member credit card loyalty program by delivering domestic and international travel services
• Advised customers on global travel redemptions and destination options
• Enhanced program engagement through high-quality, personalised service

Sales Consultant

Currently serving as Group Director of Commercial Marketing at 7X, a UAE-based holding company overseeing multiple logistics and commerce entities, where I drive demand generation, digital performance, CRM-led retention and strategic partnerships across the group portfolio.

My leadership experience spans the Middle East, Asia Pacific and Europe, having previously shaped the marketing roadmap for IHG Hotels & Resorts, transformed brand engagement for Emirates Post, and launched award-winning campaigns across diverse sectors.

I’m passionate about scaling teams, activating customer-centric strategies and driving measurable business outcomes through data-informed marketing.

Key areas of expertise include:
- Commercial marketing strategy
- Lead generation & revenue growth
- CRM, retention & lifecycle optimization
- Brand development & market expansion
- Strategic partnerships
- Martech & automation platforms

Taplio

Angelo Vassiliades's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Angelo Vassiliades's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Angelo Vassiliades's Linkedin Analytics