Equator

Leading Digital Strategy, Design and Innovation projects for clients like Swissport, Barclays Private Bank and HCA Healthcare.

Senior Digital Strategist

Think Bambu

UX and Analytics Lead

We Are Engines

I run We Are Engines - a digital strategy, analytics and UX consultancy. I help brands create more effective websites and apps through robust research and actionable strategy. Consulting for organisations like S4C, Careers Wales, The School of Life, Edrington and Begg x Co.

Freelance Digital Strategist

Edrington

I lead digital strategy across a range of super-premium spirits brands covering Analytics, Search, Social, UX, and CRM. I was also the project lead for Edrington's digital dashboard initiative, providing global and local brand teams with real-time marketing, competitive and market-level data.

Digital Strategist

I worked across a range of disciplines including UX Strategy, User Research, Marketing Strategy and Brand Strategy. I used my skills and training in qualitative and quantitative data analysis to develop insights that transform clients' products and services.

Digital Strategist / Planner

Dog Digital

As part of Dog’s Insights team, I provided analytics, marketing insight and CRO services to some of the UK’s largest high street brands, as well as a range of public sector organisations. Analytics and insights lead for clients such as Heineken, L'Oréal Paris, Garnier and DF Concerts.

Insights Analyst

Using quantitative and qualitative data analysis methods I helped drive measurable, insight-led website improvements for some of the UK’s largest companies. My day to day role involved in-depth analytics reporting and configuration, conversion rate optimisation (CRO), user behaviour analysis, KPI modelling and usability testing.

tictoc

I helped research, plan and implement web and marketing strategies for a range of clients. My role involved carrying out audience and sector analysis, persona creation, user journey mapping, competitor bench-marking, SEO strategy and implementation, PPC and wider digital strategy.

Who Cares? Scotland

Utilising digital marketing and communication skills to help educate and inform change at national, corporate and community levels for Scotland's care experienced population. I predominantly lead on the development of Who Cares? Scotland's digital and e-learning resources, as well as provided communications support through the use of digital, social and print media.

Digital Communications Officer

Digitas UK

Specialising in content creation, distribution and link acquisition, I worked as part of the SEO team and fed into clients' wider SEO objectives. I played a key role in devising, producing and delivering innovative link-building and SEO campaigns for some of the UK's largest blue chip companies.

Outreach & Engagement Manager

UX Lead @ Think Bambu | Analytics, User Research & Design

I help teams create more effective digital products and services through robust research, user-centred design and clear strategic thinking.

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