Moonshot Media

Hey there! We're Moonshot Media, and we just love sharing cool stuff we find.

We're not about big words or complicated ideas. We just want to bring you interesting news and stories in a way that's easy to get and fun to read.

Here's what we've got going on:

Marketing Monk (https://www.marketingmonk.so/subscribe) is your go-to guide for marketing tips, tricks, and strategies. It'll help you level up your marketing game and stand out from the crowd.

Acquired - Product Monk (https://www.productmonk.io/subscribe)  is all about the latest and greatest in the product world. It's like a playground for product geeks who want to stay ahead of the curve.

Acquired - Adventures of India (https://www.adventuresofindia.com/subscribe) takes you on a journey through the heart of India. It's filled with amazing stories, unique experiences, and different ways of looking at life.

So, yeah, that's us. Not world-changers, just storytellers and knowledge sharers, hoping to spark a little somethin' somethin' in your brain along the way. Come join the ride, say hi, and let's see what we can discover together.

Co-Founder

Arena.co

Arena.co is a community management and engagement platform.

- Product strategy and vision: Developed and executed a comprehensive product roadmap aligned with the company's vision and market demands.
- User-centric approach: Conducted user research, translated insights into wireframes and prototypes, and created user personas, user journey maps, and user stories.
- Data-driven decision making: Leveraged analytics to track user behavior, conducted A/B tests, and monitored KPIs to optimize feature performance.
- Cross-functional collaboration: Collaborated with engineering, design, marketing, and customer success teams to ensure smooth product development cycles.
- Business growth and results: Contributed to rapid growth by delivering impactful features, developing go-to-market strategies, and monitoring key business metrics.

Senior Product Manager

BrightChamps

An online platform to learn coding 1-on-1 with instructors for kids aged 6-16 years

- Defined strategy, roadmap & release plan for Live Learning Platform (LLP) by performing qualitative & quantitative user research and reporting directly to our CEO. 
- Led ideation & feature development with a team of 1 engineering manager and four developers, while being the voice of the customer and building consensus across design, tech and QA.
- Conducted UX research (interviews, surveys) to prioritise user journeys and execute the development. 
- Established agile rituals and story point-based planning.
- Created a measurement plan, partnering with leadership to set targets, KPIs, segments and metrics. Implemented this in a dashboard with Quick Sight and Redash.

Product Manager

Flo Mobility

Flo Mobility is building an autonomous tech stack that can be applied to agri-bots, delivery bots, two-wheelers and other use cases where compact bots must navigate crowded, unstructured environments.

- Hired, organized and led a team of 8 people to build an autonomous driving system for scooters.
- Led two interns to build a B2C android mobile app for users to book and manage an escooter trip. Designed user-centric flows and interactions that are simple and elegant.
- Maintained product backlog, product roadmap and own prioritization process of product solutions based on business value and customer impact.
- Worked closely with engineering, design, and business team members on business cases, product requirements and development.
- Led a team of 2 backend engineers to build the teleoperations panel.
- Led a team of 1 electronics engineer and two robotics engineers to successfully build hardware consisting of Raspberry Pi 3b+, 2 PiCams, IMU, GPS Module and GSM Module.

Head of Product

Embibe

AI-powered curriculum learning platform with 25M+ registered students.

- Leading Embibe's B2B and B2B2C products for students, clients and teachers with innovative features, building a Next-Gen AI-Driven platform for Educators. Working with a team of 4 developers.
- Maintaining product backlog, driving product roadmap and own prioritisation process of product solutions based on business value and customer impact. Design user-centric flows and interactions that are simple and elegant across various platforms (web, mobile apps, TV).
- Analytics - Hands-on experience with A/B testing, Heap, Firebase and GA. Product modification and deployment resulted in increased traffic by 180- 200%.
- National Test Abhyas app to give the student an actual CBT environment with offline functionality. 1Million+ downloads with 4.2-star ratings on the google play store and 30Million+ sessions with 45Million+ hours spent.
- Productised 70+ B2B and B2C apps and 200+ web clients with over 25M+ students registration.

Lithos Motors Pvt. Ltd.

Low-Speed Electric Bikes for Food Delivery Companies like Faasos and Dominos.

Acquired by Enervoir Systems, Bangalore.
- Hired, organised and led a team of 20 people to design and manufacture an Electric Bike (Sigma) for Indian consumers and the last-mile delivery market.
- Manufactured and deployed 208 bikes with Faasos, DTDC and Shagun Industries, Pune. Researched cell chemistry, types of manufacturing and supply chain management to optimise products and their manufacturing.
- Identified strategic business opportunities in the 'last-mile delivery segment and developed a business-focussed bike.
- Brought in more than 100K $ in sales in less than six months of Product Development. Bikes clocked more than 3.7 Mn+ kms in 6 Months.
- Created effective strategies to target new markets after researching and analysing competitor behaviour.
- Raised a round of Investment of 100K $.

Neuronme.com

Neuron is a Big data tool that examines your entire social networks, help you grow organically to increase more sales.
We are a team of amazing Serial entrepreneurs & College dropouts. 
Our mission is to help online businesses grow faster with the help of Data and our Deep learning algorithms.

Community Manager

Building Newsletters. All Things Newsletter 🚀

Once, I was forced to work until 3 AM by a manager who wasn't even mine.
I resigned 5 hours later.

A few years ago, while working in Bangalore, I got a call after dinner to come back to the office.

I ended up working on something for another manager until 3 in the morning. 

I remember feeling exhausted and frustrated, especially because I had a football match scheduled for 8 AM.

I went home, sent my resignation, and still made it to the game.

But the real eye-opener came a year later at a party with former colleagues. 

When the topic came up, they mentioned that those kinds of nights were just "regular" for them.

They might have been used to it, but I knew I never wanted to be.

My well-being and life outside office was non-negotiable. 

If I'm going to sacrifice sleep and personal time, it will be for my own dream, not just to make someone else richer. 

Cut to now, life in Goa on my own terms feels much better!

Angad Singi

Crafting products💡 and vibe marketing 💌 with a side of 🏍️, 🏃‍♂️, 🏖️ & 🏋️‍♂️

I spent 3 months on a problem that was solved in 10 minutes.

For three long months, I was stuck on a frustrating technical SEO issue. 

As a non-developer, I was deep in the weeds with SSL and Cloudflare settings.

I thought I could just ask an LLM for the answer. I fed it screenshots, detailed prompts, everything I could think of. 

All I got back were generic, unhelpful responses.

So, I stopped trying to ask the AI to solve the problem and instead learned just enough to ask one, hyper-specific question about our setup.

And just like that, it gave me the right answer I was looking for.

AI is at most an information engine, not a decision-making one. 

The "magic" isn't in the prompt; it's in having enough domain knowledge to ask the right questions. 

You still have to dive into the nuances yourself!

I ignored 99% of our metrics last quarter.

(Because "multitasking" can be a recipe for mediocrity). 

I was tired of the endless dashboards and KPIs that created noise but not clarity.

So, we picked just one thing to obsess over: website impressions.

Every strategic decision, every experiment, every ounce of my SEO knowledge was channeled into that single goal.

The result? 

We stabilized our growth engine and are now generating consistent views daily!

Chasing everything means you'll achieve nothing of significance. 

Real breakthroughs happen when you have the courage to ignore the good ideas to focus on the great one.


#SEO #Strategy #Growth #Marketing

You can spend ages trying to rank your blog consistently...

Until you realise it doesn't magically convert into $$$.

Here's what you can test over the weekend👇

-> Offering paid (but still relevant!) backlinks.
-> Adding a paid brand mention to an existing listicle.
-> Publishing a sponsored post from a brand you respect.

Don't think of your blog only as a publication; 

Think of it as a distribution channel where you can get paid for the value you have already built 🚀


#contentstrategy #seo #monetization #businessstrategy

We love to overcomplicate things in business - especially when something breaks.

Not long ago, our entire ad spend dropped to $0 overnight. 

The immediate assumptions of the team were:
→ Was it a niche targeting error? 
→ A new competitor bidding us out? 
→ A shadow ban from the algorithm?

But the actual reason was - the billing system had a hiccup.

That's it. The simplest possible answer.

It reminded me of Occam's Razor - the concept that the simplest explanation is often the right one.

Now, before my team spirals into complex problem-solving, I ask one question: "What's the most embarrassingly simple reason this could be happening?"

It cuts through the noise every single time!

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