CheckYeti

Head of Performance Marketing 

LOOP

Performance & Innovation Lead

Senior Performance & Growth Manager

Performance Marketing Manager

waterdrop®

• Managed paid social accounts in France, Italy, the UK, and other European markets. Optimized, tested, implemented Facebook & Instagram ads, B2B Linkedin ads
• Managed native ads, paid search launches campaigns, external agencies and private partnership collaboration  
• Regularly tracked, monitored, reported revenues, budget, and channel performance

Jr. Performance Marketing Manager

hei Technology International

• Oversaw digital marketing activities, online presence, organized fairs, and
collaboration opportunities
• Designed and executed B2B marketing and lead management strategy
• Increased lead response rate by 20%

Marketing Manager

Beiersdorf

• September 2018: Shortlisted as one of 32 global finalists among 1500 applications for "Beiersdorf International Internship Challenge 2019"
• Assisted management to execute strategic plans to drive revenue growth and NIVEA category management
• Data analysis on assortment & pricing, monitor e-Commerce initiatives, Sell-in Stories creation
• Co-organized Expert Meetings & Workshops, Global Sales Convention
• Familiar with: Mintel, Euromonitor, Nielsen

Global Category & Revenue Growth Management

• Assisted International Gifting in global strategies execution, International Gift Guide 2019 creation
• Monitored Monthly Sales, Sales Forecast and next-step for Recommendations

International Gifting

JTB Corp.

Duty station: Tour East Holdings Ltd.
• Developed and assisted management to execute tactical plans for global inbound business projects of JTB Group in the Asia Pacific.
• Responsible for B2B sales collaboration between JTB and Tour East Group
• Supervised and managed Vietnam, the Philippines, Hong Kong and New Zealand branch offices’ performances
• Developed strategic planning for Business Process Outsourcing Solutions
• Organized Press’s marketing campaigns and designed promotion materials

Business Planning Executive

Duty station: JTB Global Marketing & Travel Inc.
• Responsible for Japan inbound B2B travel arrangements
• Managed accounts in France, Denmark, Sweden, Canada, India, Vietnam and the Philippines.
• Liaised with local Japanese suppliers and hoteliers to establish business relationship and ensure best rates for international clients.
• Determined and executed key business initiatives in Vietnam and France to grow client database.
• Created and conducted proposal presentations to dealers, customers, and internal staffs in Japanese, French, English and Vietnamese.
• Ensured a fast turnaround of sales collateral by drafting contracts between French and Vietnamese travel agencies and Japanese vendors.
• Skilled in Salesforce (Classic)

Account Executive

• Strategic planning and development for different initiatives within companies at a global level
• Positive working attitude, strong work ethic, extensive international exposure
• Solid experience in Performance Marketing & Media Management, scaling sustainable Shoes & Clothing, F&B, Sport Brands across Europe and the US - both DTC brands and established/B2C businesses.
• Fluent in English, French, Japanese, Vietnamese, conversational German

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