I deliver hands-on deliverables from the individual contributor level to the senior leader level. I design research, conduct user/consumer/customer insights activities, facilitate fun workshops, and provide strategic oversight of all activities to ensure things ladder up to overall business goals.

2023: CX consultant
• Strategic implementation of CX best practices 
• Proposals for new business CX strategies
• Presales strategy engagements

2022: Strategist assisting a US-leading telecom.
• Design diverge-converge workshops
• Design and conduct customer insights research
• Consult on CX platform implementation

2021: Innovation and brand strategy of a global travel OTA.
• Design and conduct customer insights research
• Planned and conducted innovation sprint workshops
• Rebuilt brand promise and hierarchy

2020: Strategist lead for brand hierarchy project to launch a sub-brand.
• Design and conduct customer insights research
• Wrote and delivered brand promise and hierarchy

Innovation and Brand Strategist

Nerdery

I construct Pitches & Proposals to differentiate our company's value into win strategies for net new business.
• $10M+ of new business won in past 12 months (2021-2022)
• Growth strategies
• Remote & In-person facilitation 
• Design + Innovation workshops
• Communications Innovation 
• Creative innovation 
• RFP & RFI responses
• Presales engagement

Nerd | Solutions Strategy

RevUnit

Leading a team of 24 designers to build digital products for the world’s leading companies: WalMart, Zappos, HEB, Chick-fil-A, etc. 
• Design systems
• Innovation facilitation
• Design strategy

VP, Design

Mr. Cooper

Cooper Labs
• A founding team member to clarify the mission and shape the identity of the innovation lab.
• Identify core business challenges.
• Create, test, and experiment with new and disruptive ideas to provide innovative customer experiences.
• Conduct prototype workshops using IDEO and Google Sprint methodologies to produce rapid iterations.
• Primary research to ensure projects are founded upon customer and consumer insights.
• QA and UX studies
• Quantitative analyses - Stata

Brand Marketing
• Primary research to derive consumer insights 
• Consumer surveys and analyses
• Manage vendor relationships for brand tracker and ad hoc research projects
• Partner with data science team for data analysis and interpretation
• Prepare executive overviews of findings to present to senior leadership.

AVP, Design Strategy

Volunteer

Linkedin Mentor Mondays

Freelance Marketing and Creative Services

Pharma
- cancer drug launch strategy
- medical device launch insights
Retail
- footwear retail rebrand strategy
- everyday discount retail strategy (rural markets)
Travel
- OTA brand positioning

Strategy and Brand Planning

Home

Writing

LEGO Group

I am a member of a global planning team that is committed to solving global and local market business challenges. I work with colleagues across the globe, from Europe, to China, emerging markets, and within the US to strengthen our market advantage.

Responsible for strategic planning for:

LEGO brand - US
•	I play a key role in developing a campaign process to make us more competitive with external agencies. I am a primary driver of: 
1) framing our deliverables as solutions to business problems rather than creative assets to meet a job request
2) remodeling our deliverables from a single solution to three equally compelling options to address client indecisiveness and make our campaign development process more efficient
3) championed inclusiveness during concept development to collaborate with stakeholders at a kickoff or early stage and to expand the diversity of creative solutions to include paid media, digital, social media, content, PR, etc.
•	I make sure that an essential, and very early step, in our US campaign process is to have an actionable debrief where we challenge back to clients on strategic objectives, business objectives, and that campaign concepts target defined objectives.

LEGO Star Wars - Global
•	I am a primary driver of the strategy for LEGO Star Wars, ensuring that everything we deliver to the client originates from insights we believe in and that the ultimate goal is to achieve meaningful business objectives. 
•	I make sure that we challenge the client briefs when necessary. Our recommendations, again with the aim of achieving business objectives, are intended to address consumer, market, and business challenges so that we maintain a strategic advantage with a forward looking perspective.
•	Global Competency for the US Market

Senior Manager Strategic Planning

Freelance

Digital Strategy, Brand Strategy Director

Ignite Partnership LLC

I am responsible for growing the strategy department and building the strategy processes and tools to help clients tell their brand stories and market their product innovations.
•	Mentor agency strategists.
•	Cultivate strategic mindset throughout agency.
•	Formed system of account-creative-planning checks&balances.
•	Developed agency positioning for external branding efforts.
•	Developed strategic POV to differentiate positioning.
•	Identified necessary strategy tools for strategy engagements.
•	Developed agency creative brief.
•	Establish digital strategy best practices.
•	Establish account planning best practices.

Chief Brand and Digital Strategist

“Before examining the problem of truth and falsehood, it is necessary to examine the problem of the attitude and method.” — Thich Nhat Hanh

With over 15 years of experience as a strategist, I help clients design and deliver engaging and meaningful experiences for their customers and stakeholders. 

As a passionate storyteller, I believe in the power of narratives to inspire, inform, and connect people.

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