Ani Radonova's Linkedin Analytics

Dynamic and results-driven senior expert in marketing, communications, and advertising, with 16+ years of international experience. Global Group Account Director & New Business Director first at CLM BBDO and Publicis Conseil (Paris), and now at Buzz Brothers (Geneva), managing prestigious international brands across a wide array of sectors: luxury, watchmaking, tech, charity, FMCG, insurance, telecommunications, energy, and tobacco. Proven track record leading 360° integrated campaigns and strategic brand development across Europe, the USA, Canada, Russia, MENA, Sub-Saharan Africa, Japan, and Australia. Deeply experienced with high-profile accounts such as Breguet, Tudor, AXA, Orange, JTI (Camel, Winston, Ploom, M&S), PepsiCo, Uncle Ben’s, Wrigley’s (Five & Freedent), Cansearch, SRG SSR, Merisant (Canderel, Pure Via, Whole Earth, Equal), and ENGIE. Strategic & creative thinking and ability to develop and execute a clear product roadmap, marketing, and communications plans, and analyzing business and consumer’s insights to determine new opportunities. Skilled in driving revenue growth and completing challenging projects in timely manner. Multilingual professional with strong interpersonal, problem-solving, leadership, organizational and strategic skills. Interview for Carac TV on the advertising industry in Switzerland: https://carac.tv/replay/parlons-economie/647 💼 Client Services Management • Account & Project Management • Budgeting, Forecasting & Contracts • Operational Excellence • Global Experience • Team Leadership & Management Skills • Processes & Ways of Working Development 📈 New Business Development
 • Structuring & marketing of the New Business offers
 • Pitch leadership - strategic thinking, team resourcing, recommendation writing & presentations, financial proposals, long-term growth planning
 🎯 Strategy & Planning • Brand Communication Strategy & Planning • Go-to-Market Planning & Execution • Strategic Planning • Media Planning • Brand In-Depth Understanding 🎨 Creative & Innovation • Creative Judgment & Development • 360° Advertising Concepts & Productions • Innovation & Ideation • Workshop Facilitation 🌐 Channel & Execution Expertise • Cross-Channel Expertise across: Social Media | Website | TV | Print | Retail | Brand Ambassadors | PR | Events | Digital | Media