Leveraging a deep understanding of market trends and audience psychology, I collaborate closely with clients to deliver tailored solutions that drive brand awareness, customer engagement, and business growth.

Content Consultant

Experiencegift

During my time at Experiencegift, I led impactful marketing initiatives for the UK demographic, driving comprehensive activities such as SEO-focused content development across sister websites (Hotelgift.com, Flightgift.com, and Activitygift.com). Coordinating PR efforts and executing creative campaigns, I enhanced brand visibility. Additionally, I actively contributed to the brand's social media presence across Instagram, LinkedIn, and Facebook.

Marketing Specialist UK

At PCN Capital, I developed a strategic content strategy aligned with short-term and long-term targets, ensuring a consistent online presence. Additionally, I strategically positioned the brand through liaising with media partners for conferences. Overseeing editorial initiatives, I maintained high communication standards and collaborated on content success measurement with the marketing analytics intern.

Content Marketing Specialist

Digital Source

As a Marketing Executive at Digital Source, I developed and executed dynamic marketing strategies for tech talent. In addition, I curated and published engaging content focused on hiring trends, tips, and insights for the wider tech community. Collaborating closely with the lead designer, I played a key role in shaping the brand's visual identity by contributing to the development of content style and layout. Together, these efforts were instrumental in enhancing Digital Source's brand presence.

Marketing Executive

DGTL Festival 

At DGTL Global, I played a central role in shaping the brand's identity by developing a distinctive voice and crafting captivating captions for social media platforms. A highlight of my contributions includes leading the creation of all copy for 'DIGITAL DGTL,' DGTL Amsterdam's inaugural live-streamed festival. Additionally, I wrote, edited, and posted engaging artist interviews, contributing to a polished and professional brand image across international festival editions.

Copywriter

Apenkooi Events

My commitment to brand consistency was evident in my role as the editor of marketing materials, meticulously aligning them with brand guidelines. Efficiently managing the festival database, I ensured streamlined processes for information retrieval and analysis. Additionally, I played a key role in creating presentations and briefings for our in-house designer, contributing to the cohesive and compelling visual representation of our brand.

Marketing Intern at DGTL

Amsterdam Roots Festival

Implementing creative campaigns for both 'Pre' and 'Post' festival seasons, I contributed to increased visibility and audience loyalty at Amsterdam Roots. My role included meticulous target market research, informing tailored marketing strategies for maximum impact. As a key player in executing promotional strategies for Roots Open Air and Roots Bazaar, I contributed to the overall success of these events while also coordinating administrative tasks for seamless operational execution.

Marketing Communications Assistant

My Master's thesis, 'Curating Liveness: The Role of YouTube in Constructing Authentic Viewing Experiences through Live Music Channels,' earned a grade of 8.0, focusing on social transformations in digital culture. I contributed to the academic community by creating content for the University blog 'Master's of Media' and conceptualized the networking app 'StudioMe' for music and audio creators.

Academic Projects

🙋‍♀️ Hi there! Thanks for stopping by. Here's a little bit about me...

🇮🇳 🇩🇪 I'm of Indian & German origin and currently based in Amsterdam.

🖊️ I'm a Content Marketing Specialist with a passion for creating engaging and impactful digital experiences. Storytelling remains at the core of everything I do. 

📈 I execute content campaigns that drive brand awareness, increase website traffic, and generate leads.

📲 Throughout my career, I have successfully crafted compelling content across various platforms, including social media posts, blog articles, email newsletters, and website copy. 

🤝 As a collaborative team player, I thrive in fast-paced environments and enjoy working with cross-functional teams to develop integrated marketing strategies. 

🎵🎨 I'm a singer-songwriter and visual artist (Check out some of my work ⬇️  https://www.anikadoshi.com/extraprojects) 

Follow to read about all things #contentstrategy #socialmedia & #copywriting

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