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I am a Product Growth at HYPD, where I scale direct-to-consumer brands from scratch to over 10 million in monthly revenue. I use my skills in digital marketing and business development to optimize four different channels, including performance marketing, creator app, external revenue sources, and referral programs. I have achieved impressive results, such as activating 5,000+ creators in less than 24 hours, generating a 5x to 6x return on ad spend, and securing a large contract with a leading e-commerce platform. Before joining HYPD, I co-founded OnCube, a web 3.0 based one-stop solution for the next billion creators to empower their creative journey. We got acqui-hired in 2022, and I brought my vision of making a single person unicorn to HYPD. I also co-lead the community at The Product Folks, a platform that connects and educates product enthusiasts and professionals. I completed a Start your Venture program at TiE Academy, where I learned the fundamentals of entrepreneurship and innovation. I am passionate about building products that enable and facilitate the creator economy, and I value collaboration, learning, and impact.
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