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Customer-focused Data Analyst with a proven track record of driving business impact through data storytelling, operational analytics, and stakeholder engagement. Skilled in turning complex datasets into actionable insights that improve efficiency, customer satisfaction, and decision-making. Proficient in tools like Power BI, Tableau (Desktop Specialist Certified), SQL, and Python, with hands-on experience in KPI dashboards, forecasting models, A/B testing, and automation using Excel VBA and Alteryx. Comfortable working across the full data lifecycle—from data extraction and modelling to visualization and executive presentations. With an MSc in Business Analysis & Consulting from Strathclyde Business School and industry experience across e-commerce, consulting, and IT services, I’m passionate about solving business problems and optimizing operations through data-driven insights.
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