Born21 Media

Helping mid to large-sized Brands & Businesses transform their YouTube presence into a powerful digital asset.

Founder & CEO

Raffiti Media

Worked as a Senior Strategist & handled some Marketing aspects of agency building. I worked closely with the founder, overseeing client work, and got incredible results for them. 

While working with us, I saw some clients get their silver play buttons and businesses soaring to new heights.

Senior YouTube Strategist

Creator Mail

Started this company as a Side Hustle with a focus on building a news media resource for all things creator but after running it for close to a year, realized I was not fit for the job and couldn't make it profitable, and had to close up. 

Had lots of learning & got the experience of being a first time founder and running a company.

Co-Founder

I worked with Different Clients and White Labeled for Agencies as their Consultant on some of the most prominent Brands and Creators Globally. I worked with some of your favorite creators & fortune 500 clients

YouTube Growth Strategist

Stories about Creators, Social Media and everything in between

We help you build 'Digital Real Estate' with YouTube. 

At Born21 Media, we help brands and businesses, including creator businesses, turn YouTube into a scalable, organic acquisition engine and the main foundational pillar of their business.

Over the past six years, we’ve worked with over 50 clients across 15 industries. From Fortune 500 companies to fast-growing DTC brands, building systems that lower customer acquisition costs (CAC), grow inbound leads, and drive tangible business outcomes.

What We Do:

→ YouTube Consulting: Strategy & Roadmap Planning for in-house execution

→ YouTube Management: End-to-end post-production & Full Channel Management 

If you're a CMO or founder ready to take YouTube seriously, DM me & let's build together.

Originality on YouTube is quietly dying.

One breakout video goes viral…
Within days, the clones arrive. Same thumbnail, same structure, same “formula.”

This isn’t inspiration anymore. It’s copyfication.
The algorithm pushes it. Tools package it. Creators repeat it.

But sameness has a cost: discovery gets boring, the feed turns into a mirror, and creative identity erodes.

I wrote a piece breaking down the ramifications of this engineering (check comments)

Aniket Mishra

YouTube has all my attention now! 

The way creators do sponsorships is about to change.

For years, sponsorships in long-form videos were “burned in” once it was there, it stayed forever.

Great for one deal. Terrible for long-term growth.

Now imagine sponsorship slots that are dynamic.

Add a brand when the deal is live.

Swap it out when it ends.

Resell the same slot across markets.

That’s exactly what YouTube is testing: turning videos into living, monetizable assets instead of one-time ad placements.

This could completely rewire how creators and brands think about partnerships.

What a great thing to do! 

Thoughts?

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