West Group Technical Services Ltd

Marketing Assistant

Deciphex

Office Administrator

John Deere

Product Coordinator

Square Food & Beverage Ltd.

Marketing Executive

Berger Paints Bangladesh Limited

Robi Axiata Limited

Territory Manager

Marketing Assistant at West Group Technical Services Ltd

Experienced marketing professional with 4 years of expertise in area of Brand Storytelling, new product development, and Digital Marketing. A creative & entrepreneurial individual with a passion for changing the world through process improvements and developing sustainable solution. Recipient of Best Performer award in 2018, 2019 and 2020. My interests outside of work include cycling, running, a passion for food, design & movies.

I am guessing most of you have seen the story going around about the woman who was rejected by a recruiter due to her appearance?   Apparently she hadn't put enough "effort" in, even though she was professionally dressed.   She didn't have a face of makeup on, and that was enough to disqualify her.    

I wish I could say this story was was shocking, but it isn't.   Throughout my recruiting career I have had hiring managers wishing to reject candidates because: 

She wasn't pretty enough 
She was overweight
She didn't fit the "brand image" 
She carried a knock-off designer handbag.   
She wasn't wearing makeup and thus, "did not look professional"  

I wish I was exaggerating.   Obviously all of this is discriminatory, sexist, and against the law.... and I pushed back each and every time, but the bias is there.   It always has been.   And it needs to stop.  NOW.   Let's keep talking about this.  No more letting it slide.   #womenprofessionals #recruiting

Anik Mondal

Interesting statistic coming from CIPD that 55% of GenZ move jobs within 1 year and 95% within 2 years. 

I remember earlier in my career thinking it looked bad to move jobs within  2 years, though cannot remember where that thought originated.

What do we think the reasons for this increased frequency of job-hopping are?

I get asked lots 'Should I do Google Ads or Paid Social?' Firstly, it's not an either/or and having an aligned strategy for both can work wonders but if you were going to make me answer with one - here's some questions to ask yourself:

Is there a lengthly decision making process involved?
👍 Paid social can be used for nice sequential advertising throughout that journey.
👎 Google Ads could work better to capture the demand

Is the product easy to understand?
👍 Google Ads could work better where you have limited characters and space to show the offering
👎 Paid social gives you creative freedom to explain and visualise your product.

Are people actively searching for your product or service?
👍 Google Ads is a natural choice to capitalise on these searches
👎 Paid social allows you to get in front of potentially interested buyers with a tailored message

Do you have lots of creative assets?
👍 Paid social, go, go, go

Do you have a budget of more than £1,000 a month?
👎 You're probably not going to get great, sustainable results with small budgets. Not impossible but much harder and organic channels should be more of a focus

Is the audience primarily spending time on social media?
👍 Then paid social is the place to go - duh

Do you have an aim to be well known in the industry & beat competition in the long term?
👍 Paid social can help create brand awareness with more sustained ads throughout the purchasing journey & beyond. You can create more demand & awareness with paid social, generally speaking
👎 Using Google Ads just when a user is searching is unlikely to generate long term brand awareness but sales in the short term.

Definitely not saying you should just run one of them but if starting out, budgets are limited and you don't have resources / knowledge then these questions can be helpful to answer.

TL:DR - Google Ads is search driven with signs of intent to purchase but you have less creative freedom & space to product your offering, whereas paid social is more intrusive marketing which allows you to be creative but not necessarily to people who are in market (i.e searching) for what you offer at that moment.

Is paid social or Google Ads you go to for advertising? Or other - let me know in the comments.

Our subsidiary, Electric Gates Glasgow is the power duo of Pete & Jack, merging the strengths of West Group Technical Services Ltd  and @Striking Iron. Together, we bring you the unparalleled expertise in gate automation and entry systems, right here in Glasgow. 

Are you looking to elevate your property's security and aesthetic appeal? Let's Talk.

#ElectricGatesGlasgow #GateAutomation #HomeSecurity #luxuryhomes #electricgates #propertyupgrade #developers

petition.parliament.uk • 3 min read

Petition: Don’t increase the income requirement for family visas to £38,700

This kinda tech we need more and more. 🥂

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The New York Times on Instagram: "Scientists on Tuesday conducted the first outdoor test in the U.S. of technology designed to brighten clouds and bounce some of the sun’s rays back into space, a way of temporarily cooling the Earth, which is now dangerously overheating. The machine, which sprays salt aerosols through the open air, took years to create. If it works, the next stage will be to aim i

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