Anil Batra's Linkedin Analytics

Using Data, Analytics and Marketing Technology to drive better marketing, websites and digital products. Digital Marketing & Analytics executive with extensive experience in driving growth for fortune 50 clients and building and leading high performance Digital Marketing, Analytics and Insights teams. Former Board Member of Digital Analytics Association. Worked with organizations such as HCL, Estee Lauder, Michigan State University, Microsoft Advertising (Bing), Digital Analytics Association and Digital Analytics Hub. Leader with building and growing teams responsible for MarTech (Marketing Technology), Web Analytics Strategy and Implementation, Conversion Rate Optimization, A/B Testing, Web Analytics Implementation, Growth Hacking, SEO, Email Marketing, Display Advertising, Social Media. Some technologies that I deal with: Adobe Analytics, DTM, Adobe Launch, Adobe Target, Google Analytics, Google Tag Manager, Google Data Studio, Optimize, Tableau, SQL, mySQL Specialties: Digital Marketing, Analytics, Data, Remarketing/Retargeting, Growth, Conversion Optimization, A/B testing, Personalization, SEO/SEM, Display Advertising, Social Media, Email, Business Development, Customer Relationship Management (CRM), Partner Management, Product Development, Consulting and Startups.