Animstok

I am leading the branding, marketing, and strategic expansion of AnimStok and AnimKart, two pioneering platforms revolutionizing the livestock and pet industries.

AnimStok – The Ultimate Livestock Marketplace
India’s first hybrid e-commerce platform connecting buyers, sellers, and traders across livestock segments.
Serves industries including dairy, poultry, aquaculture, equine, and pets.
Focuses on seamless transactions, trusted connections, and business growth for farmers, breeders, and traders.
Executes digital marketing, strategic partnerships, and offline activations to drive engagement and adoption.
AnimKart – The One-Stop Shop for Pet & Livestock Essentials
A B2B and B2C platform for livestock and pet products, including nutrition, healthcare, accessories, and farm essentials.
Simplifies procurement for farm owners, breeders, and pet enthusiasts.
Ensures high-quality products, easy accessibility, and seamless shopping experiences.
My Role & Impact
Building GTM strategies to establish AnimStok and AnimKart as industry leaders.
Developing robust marketing campaigns – digital, social media, influencer collaborations, and offline activations.
Creating customer engagement models that drive awareness, trust, and user adoption.
Driving innovation and scaling business operations to bridge gaps in the livestock and pet industries.
🚀 Empowering Stakeholders | Growing the Marketplace | Creating Industry Impact

Co-Founder / Director

ONIX COMMUNICATION

Co-Founder

United Professional Boxing

Founder

Green Apple Films

Defining and monitoring business objectives linked to content marketing – by providing objective, data-driven marketing recommendations based on an in-depth understanding and analysis of content, customer and environmental information.
Focusing On - TVC Commercials, Branded Content, Long/Short Format Content 
Closely working with OTT for Content Acquisition and Commission based Project 
Developing Strategy & Roadmap in the Global Content Space
Working across multiple Genres

Head of Content 

HP WORLD WIDE STUDIOS - APAC REGION

Interface with WW & AP Services Marketing teams to provide country-specific feedback and gaps to WW teams in terms of product, Messaging, pipeline, channels and strategy and execute Global Campaign
Affiliate Campaign management across various digital platforms Ecommerce (Amazon, Snapdeal), Digital & Social Media Campaign Management (Planning, Deployment & Supervision), Content Management System (Percolate & Adobe Eloqua), Channel Marketing Campaign (Intel, Microsoft, Google)
Spearheading the entire creative process from arriving at a brief to overseeing the creative and content development process across all the digital medium

Brand Marketing Consultant

JWT - Mirum Digital

Brands Handled –​ Pepsi, Mountain Dew, Tropicana, MyGov App, TGELF – Global Citizen launch in India
Key Role
Client leadership and management : ​Foster strong client relationships for self and team and develop strong understanding of the client’s business.
Businessandcommercialsupport:S​ upportBDinmanagingkeyclientrevenueandprofitability versus team costs –
Develop and implement initiatives that help diversify portfolio revenues and increase revenues for portfolio.
Digital Marketing – Social Media Strategy
● Develop a multi-channel/touch points digital marketing strategy, identifying key areas of enhancement or development, across own, earn and paid channels
● Supervising all the Channels include Networks, Mobile Social, Bloggers/Online Evangelists, Brand Sites, Community Sites, Video Sites, Partners (Online/Offline)
     
● Work with brand teams and APAC teams to track digital marketing expenditures & Monitor all channels’ traffic quality based on KPIs defined by APAC teams
Won New Business Pitches –​ Pepsi, Mountain Dew, Tropicana, MyGov App, TGELF – Global Citizen

Director Communication - Digital

DDB Mudra Group

Brands – CISCO GLOBAL, GODFREY PHILLIPS INDIA – RED & WHITE , NETWORK 18 GROUP- CNN IBN, IBN7, UNITED BISCUITS-McVities & EXPERION (Real Estate) & PAN BAHAR
Key Role
 Understanding the market within which the client/brand operates, garnering enough information on the category and setting up long term goals for the Brand and planning out the structure by which to get there
Single point of contact for the Client partners – Mindshare/ZO(Media),IMRB & Quantum(Research), Media2Win & Resutrix/22feet Tribal (Digital), BTL and Activation Team
Co Create & Partnered with Client to grow their business
Collaborate & ensure cross team integration in order to achieve business & brand objective
 Defining the Brand World & Architecture to the key partners / stakeholders Brand Strategy
 Guiding the Planning and Brand team to develop Brand Heart, Positioning & Tonality.
 Keep a close tab on all the research done on Brand – Brand Track, Consumer Deep Dive and Consumer Insight,
Link test – TVC Research etc
Won New Business Pitches – Vedanta, Pan Bahar, McVities; Mayur Suiting’s & Network 18 - CNN IBN

Director, Brand Communication

JWT Asia Pacific

Key Achievement – Was Given Spirit Award from GSK Client for the contribution, passion and commitment shown towards the GSK Brand – Boost
Bran Handled – GSK Consumer Healthcare – Foodles, Horlicks Nutribic Biscuits, Horlicks Oats and Boost; UNICEF (Project – PMRDF)

Account Director

McCann Worldgroup

Project Manager

Law & Kenneth

Sr Brand Executive

Brand Custodian, ​People interpreter, Inventive problem solver, and most importantly, Creative at heart

17 years of Brand Communication, Advertising, Sports Marketing & Digital Marketing experience. Worked with JWT, DDB GROUP, McCann WorldGroup. Brands handled – Pepsi, Mountain Dew, Global Citizen, Formula 1 India Launch, Dishtv , ESPN, GSK - Boost & Horlicks.

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